PepsiCo Holdings

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PepsiCo’s Russian operating subsidiary, producing and distributing beverages, snacks and other food products.

Last updated October 2, 2026

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Overview

PepsiCo Holdings is the Russian operating company of the US-based food and beverage group PepsiCo. The legal entity, ООО «ПепсиКо Холдингс», was registered in December 2001 and is headquartered in the Sherizon-Nord industrial park in Khimki, Moscow Oblast. Its Russian activities have included the manufacture, marketing, logistics and distribution of carbonated soft drinks, juices, bottled water, energy drinks, snack foods and dairy-related products. The company’s position in Russia was built through local manufacturing and acquisitions. Pepsi products had already become familiar in the Soviet Union, and PepsiCo subsequently expanded beyond cola into packaged foods and agricultural supply chains. Its snack operations have included potato processing and production under the Lay’s, Cheetos and Khrusteam brands. Its beverage portfolio has included Pepsi, 7UP, Mirinda, Lipton iced tea, Aqua Minerale, Rodniki Rossii and Adrenaline Rush, although the availability of individual international brands changed after 2022. A major expansion came through PepsiCo’s acquisition of Lebedyansky, a Russian juice producer, in 2008. PepsiCo and Pepsi Bottling Group acquired a controlling stake, strengthening the group’s juice and beverage presence. In 2011 PepsiCo acquired Wimm-Bill-Dann, adding substantial Russian dairy, juice and children’s-food operations to the wider group. These transactions helped make PepsiCo one of Russia’s largest food and beverage manufacturers and increased its role in potato and raw-milk procurement. The business has operated manufacturing facilities and offices across multiple Russian regions. Public company profiles describe production sites in the Moscow region, Kashira, Ramenskoye, Domodedovo and elsewhere, as well as a snack plant in Rostov Oblast. PepsiCo Holdings has also supported supplier programs for potatoes and milk, reflecting the importance of domestic agricultural sourcing to its Russian operations. In March 2022, following Russia’s invasion of Ukraine, PepsiCo announced the suspension of capital investment, advertising and promotional activity in Russia and the discontinuation of sales of Pepsi-Cola and certain other global brands. The company nevertheless continued selling essential food products and maintained local operations. New or locally positioned beverage brands, including New Cola, Fruitz, Evervess, Frustyle and Russky Dar, were subsequently reported in the Russian market. This represented a shift from reliance on globally standardized PepsiCo beverage brands toward a more localized portfolio. The entity remains an active Russian subsidiary according to the cited corporate registries. Its principal registered activities include beverage manufacturing, potato processing and related commercial operations. Because the supplied sources contain differing registration dates, ownership descriptions and financial figures, this dossier treats the company’s 2001 registration as its foundation and records only the most consistently reported corporate facts.

History

PepsiCo’s Russian presence developed from the early popularity of Pepsi-Cola in the Soviet market into a broad local manufacturing platform. ООО «ПепсиКо Холдингс» was registered in 2001, with beverage production organized at the Sherizon-Nord industrial park in the Moscow region. During the early 2000s the company expanded its Russian range beyond cola, producing Adrenaline Rush and developing snack manufacturing. In 2006 it began producing Khrusteam rusks, while its wider snack network included Lay’s and Cheetos. The group’s Russian scale increased substantially through acquisitions. In 2008 PepsiCo and Pepsi Bottling Group acquired a controlling stake in Lebedyansky, a major Russian juice producer. In 2011 PepsiCo completed the acquisition of Wimm-Bill-Dann, whose businesses included juices, dairy products and children’s nutrition. These deals made PepsiCo a major Russian food and beverage operator rather than simply a soft-drink bottler. They also broadened the company’s manufacturing footprint and strengthened its relationships with potato and milk suppliers. By 2010 PepsiCo’s Russian beverage network included several production sites, and a snack plant in Rostov Oblast was officially launched that year. Public descriptions later identified facilities in the Moscow region and other parts of Russia. The company’s local supply chain included potato processing, milk procurement, beverage manufacturing, warehousing and distribution. Its Russian portfolio combined PepsiCo’s global brands with local products and brands adapted to domestic retail conditions. The company’s operating environment changed sharply in 2022. In March, after the start of the full-scale war in Ukraine, PepsiCo announced the suspension of capital investment, advertising and promotional activity in Russia and said it would stop selling Pepsi-Cola, Mirinda, 7UP and other global flagship beverages. The company maintained sales of food and dairy products that it described as essential. Subsequent reporting described the appearance or promotion of replacement and localized drinks, including New Cola, Fruitz, Evervess, Frustyle and Russky Dar. PepsiCo also reportedly restricted certain routes for importing products into Russia through Kazakhstan. PepsiCo Holdings continues to be described in public Russian registries as an active limited liability company. Its registered business encompasses beverage production and associated food and commercial activities, while related PepsiCo entities handle particular product categories such as snacks. The company’s exact current portfolio, ownership structure and financial performance require periodic verification because registry records and media reports provide inconsistent figures and because the post-2022 brand transition remains ongoing.

2022
Global beverage brands withdrawn from Russia
[6]PepsiCo Holdings reference articleru.ruwiki.ru
PepsiCo suspended sales of Pepsi, Mirinda and 7UP and paused advertising, promotion and new investment while maintaining selected food operations.
2017
PepsiCo Lab announced
[7]Early local beverage and snack expansioncyclowiki.org
The Russian business launched an accelerator focused on food innovation and marketing technologies.
2011
Wimm-Bill-Dann acquired
[2]PepsiCo corporate and historical overviewtadviser.ru
PepsiCo acquired Wimm-Bill-Dann, expanding its Russian juice, dairy and children’s-food operations.
2010
Rostov snack plant launched
[7]Early local beverage and snack expansioncyclowiki.org
A snack manufacturing facility in Rostov Oblast was officially launched, producing brands including Lay’s, Cheetos and Khrusteam.
2008
Lebedyansky acquisition
[2]PepsiCo corporate and historical overviewtadviser.ru
PepsiCo and Pepsi Bottling Group acquired a controlling stake in Russian juice producer Lebedyansky.
2006
Khrusteam production begins
[7]Early local beverage and snack expansioncyclowiki.org
Russian production of Khrusteam rusks was reported to have started.
2002
Early local beverage and snack expansion
[7]Early local beverage and snack expansioncyclowiki.org
The company reportedly began producing Adrenaline Rush in Russia and opened a snack facility in Kashira.
2001
Russian legal entity registered
[3]PepsiCo Holdings company registration profilecompanies.rbc.ru
ООО «ПепсиКо Холдингс» was registered in December 2001 and began building a Russian beverage manufacturing platform.

Products and positioning

A large-scale, vertically integrated food and beverage manufacturer serving the Russian market through local production, agricultural sourcing and a portfolio of international and locally adapted brands.

Potato chips
Lay’s
A principal potato-chip brand manufactured and distributed through PepsiCo’s Russian snack operations. Local production is supported by domestic potato procurement and processing facilities.
Cheese-flavored snacks
Cheetos
A cheese-flavored snack line included in the Russian PepsiCo portfolio and produced through the group’s local snack network.
Rusks and savory snacks · 2006
Khrusteam
A Russian snack brand associated with PepsiCo’s local production since the mid-2000s. The range helped broaden the company’s offering beyond potato chips.
Carbonated soft drinks
Pepsi
The flagship cola brand historically produced and sold by PepsiCo in Russia. Sales of the global Pepsi-Cola brand were announced as suspended in 2022.
Carbonated soft drinks
7UP
A lemon-lime soft drink distributed in Russia within PepsiCo’s international beverage portfolio before the reported 2022 suspension of sales.
Fruit-flavored soft drinks
Mirinda
A fruit-flavored carbonated beverage historically sold through PepsiCo’s Russian system and included among the global brands whose sales were suspended in 2022.
Bottled water
Aqua Minerale
A bottled-water brand listed among the beverages produced or distributed by PepsiCo’s Russian operations.
Energy drinks · 2002
Adrenaline Rush
An energy-drink brand reported as entering Russian production in the early 2000s.
Carbonated soft drinks · 2022
Evervess
One of the beverage brands reported to have appeared or gained prominence in Russia after the withdrawal of selected international PepsiCo soft-drink brands.
Fruit-flavored soft drinks · 2022
Frustyle
A localized or replacement beverage brand promoted in Russia after the 2022 change in PepsiCo’s international beverage assortment.
Kvass and traditional beverages · 2022
Russky Dar
A locally positioned beverage brand reported among the products promoted by PepsiCo’s Russian business after 2022.

Controversies

2023
Reported employee-data leak
A trade-publication report said PepsiCo acknowledged a data leak involving employees and described a cyberattack. The available material does not independently establish the extent of the exposure or any regulatory outcome.
Source

2019Mobile online stores in Moscow taxis
Russia
PepsiCo participated with Citymobil, RideBar and Mars in a project placing mobile online shops in Moscow taxis.
Outcome. The sources confirm the announced launch but do not provide verified adoption or commercial results.
Source
2017PepsiCo Lab
Russia
A corporate accelerator with Food Lab and Tech Lab tracks sought startups working on food products and marketing or technology solutions.
Outcome. The supplied sources document the launch and planned funding, but not a verified list of successful participants or long-term results.
Source

Brand decisions

2022
Suspend selected Russian beverage sales and marketingStrategy
Background
Following Russia’s invasion of Ukraine, PepsiCo faced political, reputational and operational pressure concerning its Russian business.
Action taken
The company paused capital investment, advertising and promotional activity and announced the suspension of sales of Pepsi-Cola, Mirinda, 7UP and other global beverage brands, while continuing selected food operations.
Aftermath
The Russian business shifted toward food products and locally positioned beverage brands, including Evervess, Frustyle and Russky Dar.
Source
2011
Acquire Wimm-Bill-DannM&A
Background
PepsiCo aimed to build a broader Russian food and beverage business with stronger dairy, juice and children’s-food capabilities.
Action taken
PepsiCo acquired Wimm-Bill-Dann.
Aftermath
The transaction made PepsiCo a leading food and beverage producer in Russia and the wider CIS region.
Source
2008
Acquire controlling stake in LebedyanskyM&A
Background
PepsiCo sought to expand from carbonated beverages into juices and strengthen its Russian food and beverage platform.
Action taken
PepsiCo and Pepsi Bottling Group acquired a controlling stake in Lebedyansky.
Aftermath
The acquisition strengthened PepsiCo’s Russian juice and beverage presence.
Reported transaction value. USD 1.4 billion (2008 transaction)
Source

Sources7 sources

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