Jordan Okonkwo
Director, Brand Operating Systems
Works with brand and marketing ops teams to turn AEO snapshots into weekly ownership, SLAs, and evidence repair.
Articles
Insights3 min readWhat Changed in AI Mentions This Quarter
A quarterly pattern review for AI search: engine disagreement, citation churn, category SOV shifts, and what brand teams should do next.
Infrastructure4 min readWho Owns Brand Facts Across the Organization?
AI search punishes conflicting public facts. Assign DRIs for names, category nouns, specs, and encyclopedic pages—or AEO programs will keep rediscovering the same errors.
Infrastructure4 min readBuilding an Evidence Repair Backlog
Turn AEO findings into a ranked backlog of URL-level and fact-level repairs—so weekly visibility meetings create work the business respects.
Guides3 min readCompetitive Benchmarks Without Vanity Metrics
How to build fair AI visibility benchmarks: honest peer sets, locked prompts, and metrics that survive a leadership meeting.
Infrastructure4 min readFrom Snapshot to Operating Rhythm
AI visibility snapshots do not change brands. Weekly operating rhythms do. Here's how to turn AEO Intelligence measurement into owners, SLAs, and a source-repair queue.
Infrastructure4 min readWhy Most AEO Pilots Never Leave the Lab
Teams run a few ChatGPT prompts, screenshot the answers, and call it Answer Engine Optimization. Here is why those pilots stall—and what separates experiments from operating systems.