Zuugle Services GmbH
Austrian technology company that connects tourism content with dynamic public-transit data to enable car-free, sustainable travel.
Last updated September 29, 2026
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Overview
Zuugle Services GmbH is an Austrian technology company that develops digital solutions and data integration for sustainable mobility. Positioned as a technical partner for sustainable mobility, the company connects tourist content with dynamic transit data so that travellers can plan and complete door-to-door, car-free journeys without the usual friction of hunting for connections across multiple systems. Its stated mission is a future of mobility that is sustainable, accessible and resource-efficient, and it frames its work around four ideas: Green Mobility, Complex Thinking, Smart Technology and Creative IT Solutions. The company grew out of a personal problem. Its founders wanted to plan mountain hikes sustainably and without a car, but found public-transport connections frustrating and complicated to research. That need led to the non-profit initiative 'Bahn zum Berg', which became one of Austria's most important portals for environmentally friendly mobility. The founders then recognised that the same door-to-door challenge faced hotels, event organisers and tourism regions, and Zuugle Services was created as the professional, commercial evolution of that proven technology for businesses that want to shape the mobility transition. Zuugle Services is led by co-founders Martin Heppner and Dietmar Trummer, both managing directors. Heppner is described as the visionary and IT strategist behind the company, focused on how complex technology can serve people and nature; Trummer is the technical architect and data specialist who builds the technological backbone. Simon Heppner, a partner, works on development as a Python developer and computer science student. The company markets a product concept called Diana GreenConnect, which addresses the 'ski bus problem' — the common practice of sending guests a static address and leaving them to navigate on their own — by transforming friction into trust and providing better-connected, transit-aware travel information. As a business-to-business technology provider, Zuugle Services sells tailor-made, future-proof IT solutions rather than consumer travel services. Its customers are tourism businesses and organisations — hotels, event organisers and tourism regions — that need to offer guests stress-free, car-free arrival and local travel options. The company is privately held and based in Austria, and it operates primarily in the Austrian market, where its predecessor initiative built its reputation. Its public identity is built around the tagline 'smart. green. connect.'
History
Zuugle Services GmbH traces its origins to a personal challenge rather than a business plan. Its founders wanted to plan mountain hikes in a sustainable, car-free way, but found it frustrating and complicated to identify the right public-transport connections. That need produced the non-profit initiative 'Bahn zum Berg', which began as a hobby project to solve the founders' own problem and grew into one of Austria's most important portals for environmentally friendly mobility. Working on 'Bahn zum Berg' taught the team to consider the entire journey from door to door, not just the segment between two stations. They came to see that this approach was relevant far beyond hikers: hotels, event organisers and tourism regions faced exactly the same challenge of helping guests arrive and move around without a car. Zuugle Services was therefore founded as the logical evolution of the proven 'Bahn zum Berg' technology into a professional, smart solution for businesses that want to actively shape the transition to low-emission transport. The company is now led by co-founders Martin Heppner and Dietmar Trummer, both managing directors. Heppner is the visionary and IT strategist, driven by the question of how complex technology can serve people and nature; Trummer is the technical architect and data specialist, whose own experience as a round-the-world cyclist informs his understanding of what makes a journey work. Simon Heppner, a partner, is the creative force in development, translating the company's vision into working code as a Python developer and computer science student. Zuugle Services describes itself as a technical partner for sustainable mobility, seamlessly connecting tourist content with dynamic transit data for stress-free, car-free travel. Its product thinking is organised around four principles: Green Mobility (technology in the service of people and the environment), Complex Thinking (recognising interconnections and creating new links), Smart Technology (intuitive, forward-thinking, user-friendly products) and Creative IT Solutions (tailor-made, future-proof solutions). Its Diana GreenConnect offering targets the friction of sending guests to mapping services with only a static address — the so-called 'ski bus problem' — and aims to transform that friction into trust. The company is privately held and based in Austria, operating primarily in the Austrian market.
Founders create the non-profit initiative 'Bahn zum Berg' to plan car-free mountain hikes, which grows into one of Austria's most important portals for environmentally friendly mobility.
Zuugle Services is founded as the professional evolution of the 'Bahn zum Berg' technology, targeting hotels, event organisers and tourism regions.
The company markets Diana GreenConnect, a solution addressing the 'ski bus problem' by connecting tourist content with dynamic transit data.
Products and positioning
Technical partner for sustainable mobility, connecting tourist content with dynamic transit data for stress-free, car-free travel.
Diana GreenConnect
A solution that connects tourist content with dynamic transit data, addressing the 'ski bus problem' of sending guests a static address and leaving them to navigate on their own.
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