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ZOZO New Zealand

A technology studio under ZOZO, Inc. (Japan) based in Auckland, advancing body measurement technologies such as ZOZOFIT and ZOZOMAT.

Last updated September 29, 2026

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Overview

ZOZO New Zealand is a technology studio under ZOZO, Inc. (Japan), based in Auckland. It focuses on advancing how the world understands the human body, developing tools that power ZOZOFIT, ZOZOMAT, and next-generation measurement technologies. The studio works closely with counterparts in Japan, the US, and Vietnam, and describes itself as design-led, R&D-driven, and quietly bold. Its core technologies include scanning (transforming a smartphone or web camera into a high-precision 3D measurement device), body metrics (converting 3D geometry into personalised insights), and recommendations (using graph neural networks, image recognition, and multimodal learning to predict size, fit, and style). ZOZO New Zealand is part of the ZOZO Group, which has over 20 years of experience in fashion e-commerce, with 13 million+ buyers on ZOZOTOWN, 1.4 million+ users scanned with ZOZOGLASS, 1 million+ app downloads for ZOZOFIT, millions of body scans through ZOZOFIT, and 20 million+ app downloads for WEAR. The studio's mission is to continue enabling the next generation of products and services related to apparel and the human body.

History

ZOZO New Zealand is a technology studio under ZOZO, Inc. (Japan), based in Auckland. It was established to advance how the world understands the human body, developing tools that power ZOZOFIT, ZOZOMAT, and next-generation measurement technologies. The studio works closely with counterparts in Japan, the US, and Vietnam. Its core technologies include scanning, body metrics, and recommendations. ZOZOMAT was launched on February 27, 2020, in Japan, as a simple printed mat and smartphone scanning system for accurate 3D foot measurement. ZOZOFIT was launched in August 2022 in the USA, Canada, Australia, and New Zealand, offering 3D body measurement technology for fitness and wellness tracking. The studio continues to develop next-generation measurement technologies, aiming to enable the next generation of products and services related to apparel and the human body.

  • ZOZOMAT launched in Japan on February 27, 2020.

  • ZOZOFIT launched in August 2022 in the USA, Canada, Australia, and New Zealand.

Products and positioning

A design-led, R&D-driven technology studio focused on body measurement and fit technologies for apparel and wellness.

  • ZOZOFIT

    A 3D body measurement technology for fitness and wellness tracking, launched in August 2022 in the USA, Canada, Australia, and New Zealand. It uses AI-powered body measurement to generate precise data on key body metrics (such as body fat %, BMI, and circumference measurements), a 3D mesh and visualisation tools, and optional nutrition features like a Food Journal. It can be used with the optional ZOZOSUIT for even more precision.

  • ZOZOMAT

    A simple printed mat and smartphone scanning system for accurate 3D foot measurement, launched on February 27, 2020, in Japan. It uses printed fiducial markers and a smartphone camera to capture precise 3D measurements of the feet, providing foot length, width, girth, and more. It is free to users in Japan, with printing and shipping included.

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