ZoomInfo

Corporate brand

ZoomInfo is a business-information and data-broker brand that provides company, contact, sales-intelligence, and marketing data to business customers.

Last updated October 15, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

ZoomInfo is the operating brand of ZoomInfo Technologies Inc., a United States-based business-information company and registered data broker. Its services are directed primarily at companies seeking commercial intelligence about organizations, departments, professionals, and prospective customers. The platform assembles information from public sources, private data, web-scraping activities, and other collection methods, then sells access to that information for uses such as sales prospecting, account prioritization, targeted marketing, recruiting, and business research. The business originated as DiscoverOrg, founded in 2007 by Henry Schuck and Kirk Brown. DiscoverOrg initially developed a model centered on structured information about technology companies and their employees, with the goal of helping business-to-business sales teams identify relevant decision-makers. It expanded through acquisitions, including RainKing in 2017, NeverBounce and Datanyze in 2018, Komiko in 2019, and Clickagy and EverString Technology in 2020. These transactions broadened the company’s capabilities in contact data, email verification, intent signals, account intelligence, and predictive analytics. A major turning point came in February 2019, when DiscoverOrg acquired Zoom Information, Inc. and adopted the ZoomInfo name. Zoom Information had been established in 2000 as Eliyon Technologies by Yonatan Stern and Michel Decary. Great Hill Partners acquired Zoom Information in August 2017 for $240 million before its combination with DiscoverOrg. Following the 2019 transaction, DiscoverOrg chief executive Henry Schuck, chief financial officer Cameron Hyzer, and chief revenue officer Chris Hays retained their respective leadership positions. ZoomInfo continued to build its platform through additional acquisitions. In 2021 it acquired Insent, Chorus.ai, and RingLead, adding or strengthening conversational intelligence, buyer-engagement, revenue-operations, and data-management capabilities. Its product scope consequently moved beyond a static business directory toward a broader revenue-intelligence platform combining firmographic information, professional profiles, buying signals, engagement data, workflow tools, and analytics. The company became publicly traded on Nasdaq in 2020. Its shares initially traded under the symbol ZI; the company changed its ticker symbol to GTM in May 2025. ZoomInfo’s commercial positioning emphasizes helping revenue teams find prospects, understand accounts, identify buying activity, and coordinate sales and marketing execution. Its business model depends on the collection, enrichment, licensing, and sale of business and personal information to other businesses. The brand has also faced significant scrutiny. Individuals and organizations have complained that ZoomInfo collects and distributes personal information without adequate consent or control. The company has been named in multiple lawsuits concerning data collection and sales practices. It has additionally faced shareholder-related litigation, including a 2024 investor-fraud lawsuit alleging that the company omitted material information about its customer base and subscription-renewal practices from securities filings and other investor communications. A separate 2026 matter alleged breaches of fiduciary duties to shareholders. These disputes form an important part of ZoomInfo’s public profile because its commercial proposition depends on the legality, accuracy, transparency, and governance of large-scale data brokerage.

History

ZoomInfo’s history combines the development of DiscoverOrg with that of Zoom Information. DiscoverOrg was founded in 2007 by Henry Schuck and Kirk Brown. Its business focused on assembling structured information about companies, technology organizations, departments, and professionals for business customers, especially sales teams seeking potential buyers and decision-makers. Zoom Information originated earlier. It was established in 2000 as Eliyon Technologies by Yonatan Stern and Michel Decary. The company developed a business-information database and later operated under the Zoom Information name. In August 2017, private-equity firm Great Hill Partners acquired Zoom Information for $240 million. The company subsequently became the acquisition target through which DiscoverOrg expanded its brand and market presence. DiscoverOrg pursued an acquisition-led expansion strategy. In 2017 it acquired RainKing, a competitor in business and sales intelligence. In 2018 it acquired NeverBounce, which added email-verification capabilities, and Datanyze, which broadened its technology and market-intelligence coverage. In 2019, DiscoverOrg acquired Zoom Information. The combined company adopted the ZoomInfo name in February 2019, creating a broader platform for business data and revenue intelligence. Schuck remained chief executive, while Cameron Hyzer and Chris Hays retained their chief financial officer and chief revenue officer roles. After the rebranding, ZoomInfo continued to extend its data, analytics, and workflow capabilities. It acquired Komiko in 2019, followed by Clickagy and EverString Technology in 2020. In 2021, it acquired Insent, Chorus.ai, and RingLead. These transactions added capabilities associated with conversational intelligence, buyer engagement, intent data, predictive analytics, and revenue-operations data management. The resulting business was positioned not merely as a directory of corporate contacts but as an integrated platform for sales, marketing, customer intelligence, and revenue teams. ZoomInfo became a public company on Nasdaq in 2020. Its shares initially used the ticker ZI. In May 2025, the company changed its ticker to GTM. The change reflected the company’s continuing emphasis on go-to-market functions, although the core commercial model remained the provision of business and professional information and related software services. The company’s operating model has generated sustained privacy and governance scrutiny. ZoomInfo collects and sells information about individuals and business entities, drawing on public and private sources and web-scraping methods. Critics and litigants have challenged whether the collection and distribution of personal data occurs with sufficient consent, transparency, accuracy, and user control. The company has also faced investor litigation. A 2024 lawsuit alleged that ZoomInfo misled investors by failing to disclose truthful information about its customer base and subscription-renewal practices, among other issues. A reported 2026 case alleged breaches of fiduciary duties to shareholders. These disputes remain central to understanding the tension between ZoomInfo’s data-intensive business model and the legal, ethical, and investor-governance expectations applied to it.

2025
Ticker changes from ZI to GTM
[1]ZoomInfoen.wikipedia.org
ZoomInfo changed its Nasdaq ticker symbol to GTM in May 2025.
2021
ZoomInfo acquires Insent, Chorus.ai, and RingLead
[1]ZoomInfoen.wikipedia.org
The acquisitions added buyer-engagement, conversation-intelligence, and revenue-operations data capabilities.
2020
ZoomInfo acquires Clickagy and EverString Technology
[1]ZoomInfoen.wikipedia.org
The acquisitions broadened ZoomInfo’s capabilities in intent data, predictive analytics, and account intelligence.
2020
ZoomInfo lists on Nasdaq
[1]ZoomInfoen.wikipedia.org
ZoomInfo became a publicly traded company on Nasdaq under the ticker ZI.
2019
DiscoverOrg becomes ZoomInfo
[1]ZoomInfoen.wikipedia.org
Following its acquisition of Zoom Information, DiscoverOrg adopted the ZoomInfo name in February 2019.
2019
ZoomInfo acquires Komiko
[1]ZoomInfoen.wikipedia.org
ZoomInfo acquired Komiko to expand its business-information and revenue-intelligence capabilities.
2018
DiscoverOrg acquires NeverBounce and Datanyze
[1]ZoomInfoen.wikipedia.org
The acquisitions added email-verification and technology-intelligence capabilities.
2017
Great Hill Partners acquires Zoom Information
[1]ZoomInfoen.wikipedia.org
Great Hill Partners acquired Zoom Information for $240 million.
2017
DiscoverOrg acquires RainKing
[1]ZoomInfoen.wikipedia.org
DiscoverOrg acquired competitor RainKing as part of its expansion in business and sales intelligence.
2007
DiscoverOrg is founded
[1]ZoomInfoen.wikipedia.org
Henry Schuck and Kirk Brown founded DiscoverOrg, the predecessor organization that later adopted the ZoomInfo brand.
2000
Eliyon Technologies is established
[1]ZoomInfoen.wikipedia.org
Yonatan Stern and Michel Decary established Eliyon Technologies, the business that later became Zoom Information.

Products and positioning

A business-to-business data, sales-intelligence, and revenue-operations platform positioned around helping organizations identify prospects, understand accounts, detect buying activity, and improve sales and marketing execution. Its differentiation is based on the breadth, enrichment, and commercial usability of its business and professional data, while its principal reputational risk concerns privacy, consent, data accuracy, and regulatory scrutiny.

Business information
ZoomInfo business database
The core database provides information about companies, departments, business entities, and professionals. It is marketed to business customers that need to identify organizations, find relevant contacts, segment accounts, and support research or prospecting. The database is assembled and enriched from multiple sources, including public and private information and web-based collection methods.
Sales software and data
Sales intelligence
ZoomInfo’s sales-intelligence capabilities help commercial teams discover prospective customers, identify decision-makers, prioritize accounts, and support outbound sales activity. The offering combines company and professional data with search, filtering, enrichment, and signal-oriented workflows.
Marketing data
Marketing intelligence
The marketing-oriented product set supports account targeting, audience construction, segmentation, and business-to-business campaign planning. It uses information about organizations and contacts to help marketers coordinate targeted outreach and account-based marketing programs.
Buyer-intelligence data
Intent and engagement intelligence
Intent and engagement capabilities are designed to identify indications that an organization may be researching a category, evaluating vendors, or interacting with commercial content. These signals can be used to prioritize accounts and coordinate sales and marketing activity.
Revenue-operations software · 2021
Conversation intelligence
Capabilities associated with the Chorus.ai acquisition support analysis of sales conversations and customer interactions. The broader purpose is to help revenue teams review engagement quality, identify themes, and use interaction data in coaching, forecasting, and sales execution.
Data services · 2021
Data management and enrichment
ZoomInfo provides data-management and enrichment functions intended to improve the completeness, consistency, and usability of business records. These functions support revenue teams that need to maintain account and contact information across sales and marketing systems.

Controversies

2026
Shareholder fiduciary-duty allegations
A reported lawsuit accused ZoomInfo of breaching fiduciary duties to its shareholders.
Source
2026
Securities fraud class action filed against ZoomInfo Technologies
A securities fraud class action was filed against ZoomInfo Technologies Inc. and certain senior executives in the U.S. District Court for the Western District of Washington. The suit alleges the company misled investors about the impact of its AI-integrated products on customer retention, following a stock decline of about 33%.
Source
2024
Investor-fraud allegations
A lawsuit accused ZoomInfo of misleading investors and artificially inflating its stock price by allegedly omitting material information about its customer base, subscription-renewal practices, and related matters from SEC filings and other communications.
Source
Complaints and lawsuits over personal-data collection and sales
ZoomInfo has faced complaints and multiple lawsuits alleging that it collected and sold personal data without adequate consent. The disputes concern the company’s data-broker model and the use of information about individuals for business marketing and prospecting.
Source

2025
Change the stock ticker to GTMStrategy
Background
ZoomInfo continued positioning itself around go-to-market, sales, marketing, and revenue-operations workflows.
Action taken
The company changed its Nasdaq ticker symbol from ZI to GTM in May 2025.
Aftermath
The ticker change aligned the public-market identifier with the company’s go-to-market platform positioning.
Source
2020
List the company on NasdaqOther
Background
After expanding through acquisitions and establishing the ZoomInfo brand, the company pursued public-market access.
Action taken
ZoomInfo became publicly traded on Nasdaq under the ticker ZI.
Aftermath
The company became subject to public-company reporting and investor scrutiny.
Source
2019
Combine DiscoverOrg with Zoom Information and rebrandM&A
Background
DiscoverOrg acquired Zoom Information after both businesses operated in the market for business and professional intelligence.
Action taken
The combined company adopted the ZoomInfo name, while DiscoverOrg’s chief executive, chief financial officer, and chief revenue officer retained their roles.
Aftermath
The transaction created the platform that became ZoomInfo Technologies and established the ZoomInfo brand as the company’s principal identity.
Source

Recent events

2025
ZoomInfo changes its Nasdaq ticker from ZI to GTM[1]ZoomInfoen.wikipedia.org
Other
The company changed its stock-market ticker symbol from ZI to GTM in May 2025.
2020
ZoomInfo becomes a Nasdaq-listed company[1]ZoomInfoen.wikipedia.org
Other
ZoomInfo began trading publicly on Nasdaq under the ticker symbol ZI.
2019
DiscoverOrg acquires Zoom Information and adopts the ZoomInfo brand[1]ZoomInfoen.wikipedia.org
M&A
DiscoverOrg acquired Zoom Information and rebranded the combined business as ZoomInfo. DiscoverOrg’s chief executive, chief financial officer, and chief revenue officer continued in their roles.

Sources14 sources

Cite this profile: Cite the canonical profile. /brand-wiki/zoominfo · Editorial policy · How profiles are compiled