Zoom Communications

Corporate brand

An American communications technology company best known for its cloud-based video-conferencing and collaboration platform. A publicly traded communications-software company offering video meetings, telephony, chat, webinars, events, contact-center services, and AI-enabled collaboration tools.

Last updated October 27, 2026

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Overview

Zoom Communications is an American communications technology company headquartered in San Jose, California. The company is best known for Zoom, a cloud-based communications and collaboration platform used for meetings, video calls, webinars, telephony, team messaging, events, and related workplace interactions. Although video conferencing remains the brand's defining association, the company has expanded its positioning toward a broader communications and work platform, including Zoom Phone, Zoom Rooms, contact-center capabilities, employee-engagement tools, customer-facing communications, artificial-intelligence features, and hardware-supported meeting experiences. The business was founded in 2011 by Eric Yuan, a former Cisco Webex executive, after he left Cisco with a group of engineers. It initially operated under the name Saasbee, Inc. and faced skepticism from potential investors who believed the videotelephony market was already crowded. Early backing came from WebEx and technology-industry investors, and the company adopted the Zoom name in 2012. A beta service followed that year, with the commercial product launching in January 2013. Stanford University became an early customer, and the service grew rapidly through integrations with collaboration and business software, partnerships with conference-room equipment providers, and a freemium model that allowed individuals and organizations to begin using the platform with limited upfront commitment. Zoom became a major enterprise communications vendor before its public listing. It raised successive private funding rounds, reached unicorn status in 2017, and completed an initial public offering on Nasdaq in April 2019 under the ticker ZM. The company reported its first profit in 2019. Its visibility and usage rose dramatically during the COVID-19 pandemic as businesses, schools, public institutions, and households adopted online meetings for work, education, healthcare, and social interaction. Zoom offered free access to K-12 schools in many countries and became one of the most-downloaded mobile applications of 2020. The extraordinary pandemic-era expansion also brought operational, competitive, and reputational challenges, including the need to scale infrastructure and to address intense criticism over security, privacy, encryption claims, data practices, and content-governance decisions. In response to those concerns, Zoom announced a 90-day pause on feature development in April 2020 to prioritize security and privacy improvements. It introduced or expanded measures such as default meeting passwords, user control over data-center routing, stronger encryption options, a security advisory structure, bug-bounty improvements, and third-party testing. The company also addressed or settled several regulatory and civil matters, including proceedings involving the U.S. Federal Trade Commission and a class-action lawsuit concerning alleged data sharing and encryption statements. Zoom continued to expand its portfolio through acquisitions and product development. It acquired Keybase in 2020 for encryption expertise, Kites in 2021 to support language translation, and Workvivo in 2023 to extend its employee-engagement offerings. In 2021, a proposed acquisition of Five9 was rejected by Five9 shareholders. In November 2024, the company changed its corporate name from Zoom Video Communications, Inc. to Zoom Communications, Inc., signaling a strategic effort to present Zoom as an AI-first work and communications platform rather than only a video-conferencing provider. Its current identity therefore combines a highly recognizable meeting service with a larger suite of cloud communications and workplace products. Zoom Video Communications is a United States-based communications-software company best known for its Zoom video-meeting service. Eric Yuan founded the company in 2011 after working on WebEx at Cisco. The business was built around a relatively simple proposition: provide video communications that were easier to deploy and use than many incumbent enterprise conferencing systems, while remaining scalable for organizations ranging from small businesses to large institutions. Zoom released the first public version of Zoom Meetings in 2013. It subsequently expanded beyond meetings into group chat, video webinars, room systems, developer tools, application integrations, and cloud telephony. This product-led approach combined self-service registration and a free plan with paid subscriptions and enterprise sales. Users could begin with a no-cost account and later move to Pro, Business, or enterprise arrangements as their meeting, administration, security, and capacity requirements grew. Partnerships and integrations with services such as Slack, Salesforce, Atlassian, and Dropbox helped place Zoom inside broader workplace workflows. The company became a major public-market technology business when it completed its Nasdaq initial public offering in April 2019 under the symbol ZM. Its listing was notable because Zoom had demonstrated profitability and strong subscription growth before the offering. The IPO also generated temporary confusion with an unrelated over-the-counter company called Zoom Technologies, whose similar name and ticker attracted mistaken investor attention. Zoom Video Communications itself traded under ZM. The COVID-19 pandemic transformed Zoom from a business-conferencing product into a widely recognized consumer and institutional brand. As offices, schools, universities, governments, medical providers, community organizations, and families moved activities online during 2020, use of Zoom Meetings expanded dramatically. The service supported remote work, distance learning, social gatherings, telehealth, public meetings, religious services, and other forms of distributed interaction. The same rapid expansion also exposed challenges involving privacy, security, moderation, account administration, and the governance of a platform being used by vastly more people and for more sensitive purposes than originally anticipated. Following the pandemic-era surge, Zoom has emphasized diversification and enterprise retention rather than relying solely on meeting growth. Its broader collaboration portfolio includes Zoom Phone, Zoom Chat, Zoom Rooms, Zoom Webinars, Zoom Events, Zoom Whiteboard, and Zoom Contact Center. The company has also integrated artificial-intelligence functions through AI Companion, which can assist with meeting and chat summaries, catch-up information, drafting, and related productivity tasks, subject to account settings and availability. Zoom markets this broader collection as an integrated communications and collaboration platform rather than only a video-conferencing application. Zoom serves customers internationally across commercial, education, healthcare, government, and nonprofit sectors. Its competitive positioning rests on ease of use, cross-device availability, cloud delivery, integration breadth, reliability, and a combination of self-service and enterprise support. At the same time, it competes with large technology ecosystems and communications providers, including Microsoft Teams, Cisco Webex, Google Meet, Slack, and telephony and contact-center specialists. The company remains active and publicly traded, with its founder continuing to be a central figure in its leadership and product direction.

History

Zoom Communications began in 2011 when Eric Yuan left Cisco, where he had been associated with Webex, and established a startup with approximately 40 engineers. The venture was initially called Saasbee, Inc. Investors were cautious because established providers already dominated videotelephony, but Subrah Iyar, Dan Scheinman, and venture investors supplied early capital. The company adopted the Zoom name in 2012, launched a beta product that September, and secured Stanford University as its first customer. The commercial service launched in January 2013 after a Series A financing round. Its appeal rested on relatively simple deployment, cross-device access, scalable meeting capacity, and a product experience that served both individual users and organizations. Zoom developed integrations with services such as Slack, Salesforce, and Skype for Business, while its Works with Zoom program connected the platform with conference-room equipment suppliers. By the middle of the decade, the company had expanded meeting capacity and accumulated a large user base, enterprise customer roster, and meeting-minute volume. Funding and product expansion accelerated in the second half of the 2010s. A 2017 investment from Sequoia Capital valued Zoom at approximately $1 billion, giving it unicorn status. The company added telehealth capabilities, conference-room integrations, calendar support, and artificial-intelligence speech-recognition initiatives. It also began hosting Zoomtopia, an annual user conference, as a venue for product announcements and ecosystem development. Zoom went public on Nasdaq in April 2019 under the symbol ZM. It became profitable that year, shortly before the global COVID-19 pandemic transformed online meetings from a business tool into mainstream infrastructure. During 2020, organizations adopted Zoom for remote work, schools used it for distance learning, healthcare providers used it for consultations, and individuals used it for social contact. Zoom provided free services to K–12 schools in many countries and experienced extraordinary growth in application downloads and meeting activity. The same period exposed weaknesses and generated intense scrutiny. Researchers and journalists questioned the platform's encryption claims, privacy architecture, data-sharing practices, meeting security, and corporate transparency. Zoom announced a 90-day feature-development pause in April 2020 and devoted the period to security improvements. It later described measures including default passwords, improved user controls, expanded encryption, expert consultation, a strengthened bug-bounty program, and additional third-party testing. Regulatory and civil proceedings followed, including a Federal Trade Commission settlement and a class-action settlement concerning privacy and encryption allegations. Content moderation and geopolitical issues also affected the company's reputation. In 2020, accounts associated with commemorations of the 1989 Tiananmen protests were temporarily closed after pressure from Chinese authorities, prompting criticism from civil-liberties advocates and lawmakers. A former executive was separately charged by U.S. prosecutors in connection with alleged efforts to disrupt meetings commemorating the protests. Zoom also blocked a San Francisco State University event featuring Leila Khaled, citing U.S. terrorism-designation and export-control requirements. After the pandemic surge, Zoom sought to become a broader communications provider. It introduced Zoom Phone, Zoom Rooms, hardware bundles, Zoom for Home, kiosk functionality, and other workplace products. Acquisitions of Keybase, Kites, and Workvivo strengthened security, translation, and employee-engagement capabilities. The proposed purchase of Five9 was rejected by Five9 shareholders. In 2023, Zoom reduced its workforce as growth normalized after rapid pandemic-era hiring. In November 2024, it renamed itself Zoom Communications, Inc., emphasizing an AI-first work platform and a business scope extending beyond video meetings. Zoom Video Communications was founded in 2011 by Eric Yuan, a former Cisco executive associated with WebEx. Yuan’s founding premise was that online video communication could be made more dependable and less cumbersome through a cloud-native service with a strong focus on usability. The company began as a startup serving business users and developed its first product around browser- and device-accessible video meetings. The first public release of Zoom Meetings came in 2013. The early platform was designed to support meetings across desktop and mobile devices, screen sharing, and scalable participation. Zoom’s development path was broader than a single meeting feature: in 2014 the company added Zoom Chat, Zoom Video Webinar, and Zoom Rooms. These products helped it address asynchronous team communication, large online presentations, and physical conference-room deployments. During 2015, Zoom continued to build product depth through mobile screen sharing, breakout rooms, and integrations with major workplace applications. Its partnership approach gave customers ways to connect Zoom with existing collaboration and productivity systems. The company also developed a developer and application ecosystem, allowing third parties to extend the service and embed communication functions in other workflows. Zoom’s private-market expansion accelerated during the second half of the 2010s. In 2017 it reached a reported billion-dollar valuation after a major financing round led by Sequoia Capital and held its first Zoomtopia user conference. In 2018, the company announced Zoom Phone and the Zoom App Marketplace, reinforcing a strategy to compete in unified communications rather than only online meetings. By 2019, Zoom reported substantial adoption among large enterprises and had surpassed billions of monthly meeting minutes. The company went public on Nasdaq in April 2019 under the symbol ZM. The offering followed a period in which Zoom reported subscription-led growth and positive profitability metrics. Its public debut drew considerable attention, including confusion with the separately traded company Zoom Technologies. That episode was a market-identification problem rather than a corporate relationship between the two businesses. The most consequential phase in Zoom’s history began in early 2020. COVID-19-related restrictions forced organizations and households to replace many in-person interactions with online communication. Zoom Meetings was adopted by companies, schools, universities, hospitals, public agencies, families, and community groups. The product’s free entry tier, relatively straightforward joining process, and support for many devices helped it spread quickly. The brand became common shorthand for a virtual meeting, extending well beyond its initial enterprise market. The rapid increase in usage also brought criticism and operational pressure. Researchers, journalists, customers, and public authorities raised questions about meeting security, privacy disclosures, encryption claims, unwanted intrusions commonly called “Zoom bombing,” and the platform’s suitability for sensitive settings. Zoom responded with security updates, administrative controls, stronger default settings in some contexts, expanded transparency, and efforts to clarify its technical and privacy practices. The episode became an important turning point in the company’s security and trust posture. As offices and schools reopened and extraordinary pandemic demand moderated, Zoom shifted attention toward a broader communications suite and more durable enterprise relationships. Zoom Phone, Rooms, Chat, Webinars, Events, Whiteboard, and Contact Center supported this repositioning. The company also invested in artificial intelligence, introducing AI Companion features for meeting summaries, chat assistance, drafting, and participant catch-up. Its current strategic challenge is to retain the familiarity and adoption of Meetings while persuading organizations to consolidate more communications and workflow needs on Zoom. Zoom continues to operate as an international public company headquartered in San Jose, California. It sells through a mixture of product-led self-service, paid upgrades, partners, and direct enterprise sales. The business competes with integrated suites such as Microsoft Teams and Google Workspace, established conferencing providers such as Cisco Webex, and specialist products in telephony, events, and contact centers. Its history is therefore marked by three connected transformations: from startup video-conferencing provider, to pandemic-era mass-market communications brand, and then to a broader AI-enabled collaboration platform. Product depth grew beyond a single meeting feature: in 2014 the company added Zoom Chat, Zoom Video Webinar, and Zoom Rooms, addressing asynchronous team communication, large online presentations, and physical conference-room deployments. During 2015, Zoom continued to build product depth through mobile screen sharing, breakout rooms, and integrations with major workplace applications. Its partnership approach gave customers ways to connect Zoom with existing collaboration and productivity systems, and the company also developed a developer and application ecosystem, allowing third parties to extend the service and embed communication functions in other workflows. Funding and product expansion accelerated in the second half of the 2010s. A 2017 investment from Sequoia Capital valued Zoom at approximately $1 billion, giving it unicorn status, and the company held its first Zoomtopia user conference. The company added telehealth capabilities, conference-room integrations, calendar support, and artificial-intelligence speech-recognition initiatives. In 2018, the company announced Zoom Phone and the Zoom App Marketplace, reinforcing a strategy to compete in unified communications rather than only online meetings. By 2019, Zoom reported substantial adoption among large enterprises and had surpassed billions of monthly meeting minutes. Zoom went public on Nasdaq in April 2019 under the symbol ZM. It became profitable that year, shortly before the global COVID-19 pandemic transformed online meetings from a business tool into mainstream infrastructure. The offering followed a period in which Zoom reported subscription-led growth and positive profitability metrics, and its public debut drew considerable attention, including confusion with the separately traded company Zoom Technologies. That episode was a market-identification problem rather than a corporate relationship between the two businesses. During 2020, organizations adopted Zoom for remote work, schools used it for distance learning, healthcare providers used it for consultations, and individuals used it for social contact. Zoom provided free services to K–12 schools in many countries and experienced extraordinary growth in application downloads and meeting activity. The brand became common shorthand for a virtual meeting, extending well beyond its initial enterprise market. After the pandemic surge, Zoom sought to become a broader communications provider. It introduced Zoom Phone, Zoom Rooms, hardware bundles, Zoom for Home, kiosk functionality, and other workplace products. Acquisitions of Keybase, Kites, and Workvivo strengthened security, translation, and employee-engagement capabilities. The proposed purchase of Five9 was rejected by Five9 shareholders. In 2023, Zoom reduced its workforce as growth normalized after rapid pandemic-era hiring, and it launched AI Companion capabilities for selected meeting, chat, and productivity use cases. In November 2024, it renamed itself Zoom Communications, Inc., emphasizing an AI-first work platform and a business scope extending beyond video meetings. Zoom continues to operate as an international public company headquartered in San Jose, California, selling through a mixture of product-led self-service, paid upgrades, partners, and direct enterprise sales, and competing with integrated suites such as Microsoft Teams and Google Workspace, established conferencing providers such as Cisco Webex, and specialist products in telephony, events, and contact centers. Its history is therefore marked by three connected transformations: from startup video-conferencing provider, to pandemic-era mass-market communications brand, and then to a broader AI-enabled collaboration platform.

2024
Corporate rebrand as Zoom Communications
[1]Zoom Communicationsen.wikipedia.org
The company removed Video from its corporate name to signal a broader communications and AI strategy.
2023
AI Companion launched
[4]Zoom AI Companionzoom.com
Zoom introduced AI-enabled assistance for selected meeting, chat, and productivity workflows.
2020
Pandemic-era expansion
[1]Zoom Communicationsen.wikipedia.org
Remote work and education made Zoom a mainstream global communications service.
2020
Security-improvement program
[1]Zoom Communicationsen.wikipedia.org
Zoom paused new feature development for 90 days to address privacy and security concerns.
2020
Pandemic-driven global adoption
[3]Zoom Trust Centerzoom.com
Remote work, distance learning, and virtual services produced an exceptional increase in use and made Zoom a globally recognized brand.
2019
Initial public offering
[1]Zoom Communicationsen.wikipedia.org
Zoom became a Nasdaq-listed public company under the ticker ZM.
2019
Nasdaq IPO
[5]Zoom Video Communications IPO coveragecooley.com
Zoom completed its initial public offering and began trading under the ticker ZM.
2018
Zoom Phone and App Marketplace announced
[6]Zoom IPO S-1 breakdownmedium.com
The company introduced Zoom Phone and the Zoom App Marketplace as part of its unified-communications expansion.
2017
Zoom reaches unicorn valuation
[1]Zoom Communicationsen.wikipedia.org
A Sequoia Capital financing valued the company at approximately $1 billion, and Zoom held its inaugural Zoomtopia user conference.
2017
Unicorn valuation and Zoomtopia
[9]Unicorn valuation and Zoomtopiagrowthsharematrix.com
Zoom reached a reported billion-dollar private valuation and held its inaugural Zoomtopia user conference.
2014
Product portfolio expands
[6]Zoom IPO S-1 breakdownmedium.com
Zoom added Chat, Video Webinar, and Zoom Rooms, extending beyond basic video meetings.
2013
Commercial service launches
[1]Zoom Communicationsen.wikipedia.org
Zoom released its first commercial software version and began rapid user growth.
2013
Zoom Meetings publicly released
[6]Zoom IPO S-1 breakdownmedium.com
The company released the first public version of Zoom Meetings, establishing its core product.
2012
The Zoom name is adopted
[1]Zoom Communicationsen.wikipedia.org
The company changed its name from Saasbee, Inc. to Zoom.
2011
Company founded as Saasbee
[1]Zoom Communicationsen.wikipedia.org
Eric Yuan founded the company after leaving Cisco with a team of engineers. Eric Yuan founded Zoom Video Communications and began developing its cloud-based video communications business.

Products and positioning

A scalable, cloud-first communications and collaboration platform positioned around reliable human connection, hybrid work, enterprise communications, and increasingly AI-enabled workplace interactions. An integrated, cloud-based communications and collaboration platform positioned around frictionless user experience, enterprise scalability, cross-platform access, and product-led adoption.

Video conferencing · 2013
Zoom Meetings
The flagship cloud meeting service supports live audio and video conversations, screen sharing, chat, recording, breakout rooms, scheduling, and participation across desktop, browser, and mobile clients. It serves individual users, schools, small businesses, and large enterprises, with free and paid plans that differ in meeting duration, capacity, administration, and security controls. Zoom’s core cloud meeting service supports live video and audio meetings, screen sharing, chat, recording, breakout rooms, and participation from computers, mobile devices, and supported room systems. It is offered through free and paid plans and serves individual users, small businesses, educational institutions, and large enterprises.
Cloud telephony · 2020
Zoom Phone
A business phone service that extends the Zoom environment into cloud-based voice communications. It is designed for calling, routing, voicemail, administration, and integration with workplace communications, allowing organizations to manage telephony alongside meetings and collaboration tools. Zoom Phone is a cloud-based business telephone service integrated with the broader Zoom environment. It provides calling, voicemail, administrative controls, and related enterprise telephony functions, allowing customers to use Zoom as more than a meeting application.
Conference-room systems · 2020
Zoom Rooms
A room-based meeting product that combines Zoom software with compatible displays, cameras, microphones, controllers, scheduling tools, and room-management functions. It supports hybrid meetings by connecting physical conference rooms with remote participants and integrates with hardware partners including DTEN, Neat, Poly, and Yealink. Zoom Rooms is a software-based conference-room solution designed to connect physical meeting spaces with Zoom meetings. It supports room controls, video and audio hardware integrations, scheduling, and hybrid-meeting workflows.
Webinars and virtual events · 2014
Zoom Webinars and Zoom Events
Products for larger, more structured online presentations and events. They provide host and panelist controls, audience participation features, registration, moderation, and event-oriented administration beyond the smaller-group meeting format. These offerings support larger presentations, broadcasts, conferences, and virtual or hybrid events. They add registration, audience management, production, and event-oriented capabilities beyond ordinary team meetings.
Contact-center software
Zoom Contact Center
A customer-communications product intended to connect organizations with customers through channels and workflows managed in a cloud contact-center environment. Its strategic role reflects Zoom's move from internal meetings toward broader customer and service communications. Zoom Contact Center extends the company’s communications platform into customer-service and support operations, combining voice and digital interactions with administration and contact-center workflows.
Employee engagement
Workvivo
An employee-engagement and internal-communications platform acquired by Zoom in 2023. Workvivo adds social, cultural, and organizational communication functions to Zoom's broader workplace offering, complementing synchronous meetings with ongoing employee interaction.
Video-conferencing hardware · 2020
Zoom for Home
A hardware-supported experience for remote workers, initially offered through the DTEN ME device. The product combined a dedicated screen, cameras, microphones, and preloaded Zoom software to provide a purpose-built home meeting station.
Team collaboration · 2014
Zoom Chat
Zoom Chat provides persistent messaging and collaboration within the Zoom platform. It is intended to support direct and group communication alongside meetings, files, channels, and other workplace interactions.
Digital whiteboard
Zoom Whiteboard
Zoom Whiteboard provides a collaborative visual workspace intended for brainstorming, planning, instruction, and follow-up work connected to meetings and team communication.
Artificial-intelligence productivity assistant · 2023
Zoom AI Companion
AI Companion is a set of AI-assisted capabilities integrated into eligible Zoom services. Functions described by Zoom include meeting and chat summaries, assistance for late joiners, drafting, and content support for workflows such as email and whiteboards. Availability and features depend on plan, region, and administrator settings.

Controversies

2021
Zoom reached a proposed class-action settlement agreement
Zoom reached an agreement in a class-action lawsuit concerning its handling of user data and reports of Zoombombings. The proposed settlement provides for an $85 million fund and proposed platform changes; it awaits approval by a judge.
Source
2021
Zoom agrees to $85 million privacy lawsuit settlement
Zoom agreed to pay $85 million and adopt security measures to settle a lawsuit alleging that it violated users’ privacy rights by sharing personal data with Facebook, Google and LinkedIn and allowing Zoombombing. The settlement requires court approval, and Zoom denied wrongdoing.
Source
2020
Privacy, encryption, and security controversy
Zoom faced criticism over security vulnerabilities, data-sharing practices, privacy policies, and claims about end-to-end encryption. The New York attorney general investigated the company, the Federal Trade Commission pursued a separate matter, and users filed a class-action lawsuit. Zoom agreed to additional security obligations and paid settlements in related civil matters. The rapid expansion of Zoom during the COVID-19 pandemic prompted criticism regarding privacy disclosures, security controls, encryption-related communications, data practices, and unwanted intrusions into meetings. The controversy led to heightened scrutiny from users, researchers, journalists, and public authorities. Zoom responded with security changes, product controls, policy updates, and greater emphasis on trust and safety.
Source
2020
Tiananmen commemoration account closures
Zoom temporarily closed accounts connected with online events commemorating the 1989 Tiananmen protests and later acknowledged that Chinese government pressure had played a role. The decision prompted criticism concerning censorship, free expression, and the company's handling of conflicting national laws.
Source
2020
U.S. criminal case involving a former executive
The U.S. Department of Justice charged former executive Xinjiang "Julien" Jin in a case concerning alleged efforts to disrupt meetings about the 1989 Tiananmen protests. Zoom acknowledged that it was the company involved, said Jin's employment had been terminated for policy violations, and stated that it was cooperating with prosecutors.
Source
2020
Blocking of a San Francisco State University event
Zoom prevented a university-hosted event featuring Leila Khaled, citing U.S. terrorism-designation, export-control, and sanctions requirements. Organizers criticized the decision as censorship, while Zoom presented it as legal compliance.
Source
2020
Zoom shareholder sues over alleged privacy disclosures
A Zoom shareholder, Michael Drieu, filed suit in the U.S. District Court for the Northern District of California. The suit alleged that Zoom overstated its privacy standards and failed to disclose that its service lacked end-to-end encryption. The filing centered on the company's privacy claims and the absence of disclosure about the encryption status of its service.
Source
2020
Shareholder files class action lawsuit against Zoom
A shareholder filed a class action lawsuit against Zoom Video Communications Inc., accusing the company of overstating its privacy standards and failing to disclose that its service was not end-to-end encrypted. The lawsuit centered on the company's privacy claims and the undisclosed nature of its encryption. The filing was reported on April 8, 2020, following an event dated April 7, 2020.
Source
2020
Zoom commits to addressing privacy and security issues
Zoom announced that it would pause upcoming feature updates for 90 days and redirect resources toward identifying, addressing, and fixing issues concerning the privacy and security of its software. The commitment was framed as a temporary freeze on new features so that the company could concentrate on privacy and security concerns. The announcement did not specify particular issues, remedies, or outcomes beyond the stated focus on identifying, addressing, and fixing such concerns.
Source
2020
Zoom updates iOS app to stop data sharing with Facebook
Zoom Communications released an update to its iOS app after an analysis reported that the app was sharing user information with Facebook. According to the report, the iOS app was sending user information to Facebook. In response, Zoom issued an app update intended to stop sending private data to Facebook. Zoom stated that it had removed Facebook's SDK from its iOS client. The event concerns the reported data sharing and Zoom's subsequent app update and removal of the Facebook SDK from its iOS client.
Source

Marketing campaigns

2025Sports and premium-media advertising
United States
Media-monitoring data identified Zoom advertising across digital, television, and print properties, including MLB-related placements. The activity reflected a move toward broader brand advertising in addition to product-led acquisition and enterprise marketing.
Outcome. Reported placements indicate continued investment in mainstream brand awareness, although the cited monitoring source does not provide a complete campaign-performance assessment.
Source
2024More Than Zoom
United States
A brand campaign presented Zoom as a broader communications and collaboration platform. Television creative associated with the campaign promoted capabilities beyond meetings, including Zoom One and the company's integrated suite.
Outcome. The campaign supported Zoom’s repositioning toward an expanded workplace platform.
Source
2024Work Happy
United States
Advertising associated with AI Companion used a workplace-oriented message to present AI assistance as a way to make collaboration and work more productive.
Outcome. The campaign contributed to publicizing Zoom’s AI-enabled product direction.
Source
2020Free K–12 access during the pandemic
United States · International
Zoom made its services available without charge to K–12 schools in many countries during the COVID-19 disruption, supporting the rapid shift to remote education. The initiative increased access to distance learning and contributed to Zoom's broad public visibility.
Outcome. The initiative increased access to distance learning and contributed to Zoom's broad public visibility.
Source
2020Connection and community during remote life
Worldwide
During the pandemic, Zoom marketing and user storytelling highlighted practical and emotional uses of the service, including remote classrooms, family celebrations, professional meetings, and community gatherings. The message framed Zoom as a means of maintaining connection during disruption, not merely as enterprise conferencing software.
Outcome. The campaign theme aligned with the platform’s rapid organic adoption and helped broaden the brand’s meaning from workplace tool to everyday virtual-connection service.
Source

Brand decisions

2024
Rebrand from Zoom Video Communications to Zoom CommunicationsStrategy
Background
Zoom wanted its corporate identity to reflect products and strategy extending beyond video meetings.
Action taken
The company removed Video from its corporate name and emphasized an AI-first work platform focused on human connection.
Aftermath
The rebrand formalized Zoom's expansion into telephony, workplace collaboration, employee engagement, customer communications, and AI-enabled services.
Source
2023
Expansion into AI-assisted collaborationProduct launch
Background
As demand normalized after the pandemic surge and competition broadened, Zoom sought to increase the value of its platform beyond live meetings.
Action taken
The company launched AI Companion capabilities for selected meeting, chat, and productivity use cases.
Aftermath
AI became a central part of Zoom’s product narrative and its effort to present the company as a wider collaboration platform.
Source
2021
Attempted acquisition of Five9M&A
Background
Zoom pursued contact-center capabilities to extend its enterprise communications business.
Action taken
Zoom proposed acquiring Five9 in a transaction valued at approximately $14.7 billion.
Aftermath
Five9 shareholders rejected the transaction, so the acquisition did not proceed.
Proposed transaction value. (2021)
Source
2020
Pause feature releases for security remediationStrategy
Background
Rapid pandemic growth brought heightened scrutiny of Zoom's security architecture, privacy practices, and encryption descriptions.
Action taken
The company announced a 90-day freeze on new feature development and redirected resources toward security and privacy work.
Aftermath
Zoom reported new safety features, expanded encryption options, default passwords, improved bug-bounty processes, expert consultation, and third-party testing.
Source
2020
Launch of Zoom Phone, Zoom Rooms, and hardware-as-a-serviceProduct launch
Background
The company sought to capture a wider share of enterprise communications and hybrid-work infrastructure.
Action taken
Zoom introduced or expanded business telephony, conference-room systems, and bundles combining its software with third-party hardware.
Aftermath
The move broadened Zoom's portfolio beyond standalone video meetings and supported its later communications-platform rebrand.
Source
2020
Rapid security and trust response during mass adoptionStrategy
Background
The pandemic brought an unprecedented and diverse user population to Zoom, while reports of meeting intrusions and privacy and security concerns challenged the platform’s existing controls and communications.
Action taken
Zoom prioritized security improvements, administrative protections, transparency, and trust-and-safety measures while continuing to support the expanded user base.
Aftermath
Security and privacy became central elements of Zoom’s product development, enterprise sales, and public positioning.
Source
2019
Public listing under ticker ZMOther
Background
After several years of subscription growth and expansion into enterprise communications, Zoom chose to access public equity markets.
Action taken
Zoom completed its Nasdaq initial public offering and began trading under ZM.
Aftermath
The listing increased the company’s public visibility and created a liquid market for its shares. It also exposed the brand to temporary confusion with the unrelated company Zoom Technologies.
Source
2018
Move toward unified communicationsStrategy
Background
Zoom’s early success in video meetings created an opportunity to capture adjacent communications workflows and increase platform depth for business customers.
Action taken
The company introduced Zoom Phone and the Zoom App Marketplace while continuing to develop chat, rooms, webinars, and integrations.
Aftermath
Zoom increasingly competed as a unified communications and collaboration provider rather than solely as a video-meeting vendor.
Source

Recent events

2021-12-28
Zoom acquires Liminal broadcast tools[34]Zoom收购Liminal广播工具news.webindia123.com
Reported: 2021-12-28
Zoom acquired Liminal-created ZoomOSC and ZoomISO broadcast tools and two of Liminal's co-founders. Zoom said the tools would help bridge emerging and traditional event-control tools; its spokesperson said the add-ons would remain available through Liminal's site.
2021-10-21
AVer FONE540 receives Zoom certification[35]AVer FONE540 获得 Zoom 认证itwire.com
Reported: 2021-10-20
AVer announced that its FONE540 speakerphone received official certification from Zoom as a third-party Zoom-certified audio device.
2021-09-30
Five9 shareholders reject Zoom acquisition[36]Five9股东否决Zoom收购案chinatimes.com
Reported: 2021-10-01
Five9 shareholders voted against the proposed $14.7 billion sale to Zoom, halting the acquisition transaction.
2021-09-15
Bandwidth joins Zoom Phone Provider Exchange as a charter member[37]Bandwidth加入Zoom Phone Provider Exchange并成为创始成员prnewswire.com
Reported: 2021-09-15
Bandwidth announced it would be a charter member of Zoom's new Zoom Phone Provider Exchange as an enhanced cloud peering collaborator, enabling Zoom enterprise customers to work directly with Bandwidth for SIP trunking and emergency services.
2021-08-31
Zoom issues fiscal 2022 third-quarter and full-year outlook[38]Zoom发布2022财年第三季度及全年业绩展望finance.sina.com.cn
Reported: 2021-08-30
Zoom issued financial outlook for fiscal 2022's third quarter and full year, including expected revenue and adjusted earnings per share ranges. The third-quarter adjusted earnings-per-share outlook was below analyst expectations.
2021-08-27
U.S. review of Zoom’s Five9 acquisition[39]美国审查Zoom收购Five9交易sc.stock.cnfol.com
The U.S. Department of Justice asked the FCC to refer Zoom’s proposed acquisition of Five9 for review by the interagency committee that examines foreign telecommunications participation. The DOJ said the review would assess potential risks to U.S. national security or law-enforcement interests.
2021-08-02
Zoom reached a proposed class-action settlement agreement[31]Zoom reached a proposed class-action settlement agreementusatoday.com
Reported: 2021-08-02
Zoom reached an agreement in a class-action lawsuit concerning its handling of user data and reports of Zoombombings. The proposed settlement provides for an $85 million fund and proposed platform changes; it awaits approval by a judge.
2021-07-31
Zoom agrees to $85 million privacy lawsuit settlement[32]Zoom agrees to $85 million privacy lawsuit settlementlivemint.com
Reported: 2021-08-01
Zoom agreed to pay $85 million and adopt security measures to settle a lawsuit alleging that it violated users’ privacy rights by sharing personal data with Facebook, Google and LinkedIn and allowing Zoombombing. The settlement requires court approval, and Zoom denied wrongdoing.
2021-07-21
Chorus announces its app for Zoom Meetings[40]Chorus 宣布推出 Zoom Meetings 应用prnewswire.com
Reported: 2021-07-21
Chorus.ai announced the availability of the Chorus app for Zoom, bringing its Conversation Intelligence capabilities into the Zoom Meeting experience.
2021-07-21
Zoom Events becomes generally available[41]Zoom Events 正式全面开放itbusinessedge.com
Reported: 2021-07-21
Zoom announced that Zoom Events, a cloud service for hosting large-scale interactive online events, was generally available.

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