ZOO MIX PRAHA
Czech pet supply chain store operating the FAJN ZOO online shop for pet food, treats and animal-keeping supplies.
Last updated September 27, 2026
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Overview
ZOO MIX PRAHA is a Czech pet supply chain store. It is identified in public structured data as a Czech pet supply chain store, and it operates the e-commerce site FAJN ZOO (fajnzoo.cz), which sells animal-keeping supplies, feeds and treats for pets. The FAJN ZOO storefront presents itself as a specialist retailer of chovatelské potřeby (breeding/keeping supplies), krmiva (feeds) and pamlsky (treats) for animals, with a catalogue that spans dog and small-animal categories. The assortment visible on the FAJN ZOO homepage is typical of a full-line Czech pet retailer: functional dog treats such as the Dolina Noteci Smart Chews range (Allergy Relief, Joint Care, Immuno Care, Digestive Harmony, Calm & Relax Care, Brain and Focus Care), single-ingredient dog snacks from KIDDOG SP (100% beef muscle meat, 100% duck meat on pumpkin, 100% duck meat on sweet potato), Apetit Botanica Fruity, and PERFECTO NAGER herbal and fruit bars for small animals. The site also promotes multi-pack offers such as Dolina Noteci mixed packs, indicating a mix of branded third-party pet food and its own merchandising programmes. The retailer uses its own promotional labels on the storefront, including "FAJN NOVINKA" (new arrival) and "FAJN CENA" (good price), alongside a "FAJN ZOO DOPORUČUJE" (FAJN ZOO recommends) merchandising block. This suggests an active private-label-style curation and discounting strategy rather than a pure marketplace. Prices are shown in Czech koruna with per-unit and per-kilogram comparisons, a standard feature of Czech e-commerce. ZOO MIX PRAHA's public footprint is that of a domestic Czech pet-care retailer rather than a multinational brand. Its identity is tied to the FAJN ZOO web domain, and its market is the Czech Republic. Detailed corporate information — founding year, founders, ownership structure and listing status — is not established by the available evidence and is therefore left unspecified here.
History
ZOO MIX PRAHA is a Czech pet supply chain store. Its documented public identity comes from structured data describing it as a Czech pet supply chain store, and from the FAJN ZOO e-commerce site at fajnzoo.cz, which serves as its customer-facing storefront. The available evidence does not establish a founding date, founding team, corporate ownership or listing history, so the brand's early history cannot be dated here. What the evidence does show is the shape of the business in the present: a Czech pet retailer selling chovatelské potřeby (keeping supplies), krmiva (feeds) and pamlsky (treats) for animals through an online shop. The FAJN ZOO homepage is organised around merchandising blocks such as "FAJN NOVINKA" (new arrivals) and "FAJN ZOO DOPORUČUJE" (FAJN ZOO recommends), with discount badges and per-unit pricing in Czech koruna. This indicates a retailer that curates a branded assortment and runs its own promotional calendar rather than merely listing third-party inventory. The product mix visible on the homepage includes functional dog treats from Dolina Noteci's Smart Chews line (Allergy Relief, Joint Care, Immuno Care, Digestive Harmony, Calm & Relax Care, Brain and Focus Care), single-ingredient dog snacks from KIDDOG SP (100% beef muscle meat, 100% duck meat on pumpkin, 100% duck meat on sweet potato), Apetit Botanica Fruity, and PERFECTO NAGER herbal and fruit bars for small animals. Multi-pack offers such as Dolina Noteci mixed packs show that the retailer also sells bulk and bundle formats. Because the brand operates under a Czech-language domain and prices in Czech koruna, its market is the Czech Republic. Beyond that, the evidence is limited: no founding year, no named executives, no parent company and no stock listing are documented. The dossier therefore records ZOO MIX PRAHA as an active Czech pet-supply retailer and e-shop operator, with its history and corporate details marked as not established by the available sources.
Products and positioning
Czech specialist pet-supply retailer and e-shop for keeping supplies, feeds and treats, using FAJN NOVINKA / FAJN CENA merchandising labels.
Dolina Noteci Smart Chews Allergy Relief functional dog treats (7 pcs)
Functional dog treats listed as a FAJN NOVINKA new arrival at 55 CZK (discounted from 79 CZK).
Dolina Noteci Smart Chews Joint Care (7 pcs)
Functional dog treats listed as a FAJN NOVINKA new arrival at 55 CZK (discounted from 79 CZK).
Dolina Noteci Smart Chews Immuno Care (7 pcs)
Functional dog treats listed as a FAJN NOVINKA new arrival at 55 CZK (discounted from 79 CZK).
Dolina Noteci Smart Chews Digestive Harmony (7 pcs)
Functional dog treats listed as a FAJN NOVINKA new arrival at 55 CZK (discounted from 79 CZK).
Dolina Noteci Smart Chews Calm & Relax Care (7 pcs)
Functional dog treats listed as a FAJN NOVINKA new arrival at 55 CZK (discounted from 79 CZK).
Dolina Noteci Smart Chews Brain and Focus Care (7 pcs)
Functional dog treats listed as a FAJN NOVINKA new arrival at 55 CZK (discounted from 79 CZK).
Apetit Botanica Fruity 70g
Listed as a FAJN NOVINKA new arrival at 59 CZK.
KIDDOG SP 100% beef pure muscle meat 70g
Single-ingredient dog snack listed as a FAJN NOVINKA new arrival at 79 CZK.
KIDDOG SP 100% duck meat on pumpkin 150g
Single-ingredient dog snack listed as a FAJN NOVINKA new arrival at 59 CZK.
KIDDOG SP 100% duck meat on sweet potato 150g
Single-ingredient dog snack listed as a FAJN NOVINKA new arrival at 54 CZK.
PERFECTO NAGER nettle/treat/mint bar 160g
Small-animal bar listed under FAJN CENA / FAJN ZOO DOPORUČUJE at 39 CZK.
PERFECTO NAGER carrot/fennel bar 160g
Small-animal bar listed under FAJN CENA / FAJN ZOO DOPORUČUJE at 39 CZK.
PERFECTO NAGER apple bar 160g
Small-animal bar listed under FAJN CENA / FAJN ZOO DOPORUČUJE at 39 CZK.
Dolina Noteci mixed pack 12 x 800 g
Multi-pack dog food offer listed under FAJN CENA / FAJN ZOO DOPORUČUJE at 699 CZK.
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