ZOE
ZOE is a gut health science company that turns world-leading research into everyday gut health products.
Last updated September 10, 2026
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Overview
ZOE is a gut health science company that turns world-leading research into everyday gut health products. It runs the world's largest gut health and nutrition study and has built the largest database of DNA sequenced gut samples in the world — 300,000 and growing. Its mission is to improve the health of millions, with supplements and foods, the ZOE app, a free podcast, and gut health testing. ZOE's scientists design these products based on gut health and nutrition research and the dataset generated from its own trials. The company works with world-renowned researchers from top scientific institutions and publishes findings in scientific journals. ZOE offers the Daily30 supplement, the ZOE Health App, the ZOE Science & Nutrition Podcast, and a test kit and membership. Its products are available for purchase in the UK, and also via Amazon in certain selected countries.
History
ZOE is a gut health science company that turns world-leading research into everyday gut health products. It runs the world's largest gut health and nutrition study and, thanks to its members, has built the largest database of DNA sequenced gut samples in the world — 300,000 and growing. Its gut health research informs everything it creates. Its mission is to improve the health of millions, with supplements and foods, the ZOE app, a free podcast, and gut health testing. ZOE's scientists design these products based on its gut health and nutrition research and the dataset generated from its own trials. It works with world-renowned researchers from top scientific institutions and publishes its findings in scientific journals. ZOE offers Daily30, a supplement designed by ZOE gut health scientists as an alternative to synthetic pills and powders, containing 30+ plants. It also offers the ZOE Health App, which scans food, and the ZOE Science & Nutrition Podcast. A simpler, next-generation testing experience and app are described as on the way. ZOE's food and supplement products are available for purchase in the UK, and also via Amazon in certain selected countries.
Products and positioning
Gut health science company turning world-leading research into everyday gut health products.
Daily30
A supplement designed by ZOE gut health scientists, containing 30+ delicious, crunchy plants, positioned as an alternative to synthetic pills and powders.
ZOE Health App
An app that scans food and shows what the food label won't.
ZOE Science & Nutrition Podcast
A free podcast described as the world's #1 nutrition podcast.
Test kit & membership
A next-generation testing experience and app described as on the way, powered by decades of nutrition science.
Recent events
Zoe and Pure Financial Advisors announce advisory partnership[5]
Reported:
Zoe announced that Pure Financial Advisors had been accepted as a registered independent advisory firm partner in Zoe's Advisor Network.
Zoe receives NerdWallet's 2022 Best Online Financial Advisor award[6]
Reported:
Zoe, a digital wealth planning platform, was awarded NerdWallet's 2022 Best Online Financial Advisor award.
Sources6 sources
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