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Zivame

Retailer / private label

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Indian lingerie and intimate-wear brand founded in 2011, selling online and through offline stores.

Last updated September 15, 2026

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Overview

Zivame is an Indian lingerie brand founded in 2011 with the vision of helping women shop uninhibitedly for intimate wear. Its own account describes a story that 'began with a bra' and a dream to go beyond just lingerie, and it now operates both online and offline stores alongside new category launches. Its stated vision is to offer every woman confidence, comfort and choice, with a design philosophy that spans sizes from petite to curvy.

History

Zivame was founded in 2011 with the vision of helping women uninhibitedly shop for intimate wear. The brand's own story says it 'began with a bra' and a dream to go beyond just lingerie, and that along the way it saw the power of this idea and how it helped women break norms. It describes taking this further by investing in a community that influences women in different ways, and states that its innovations — from online-offline stores to new category launches — are driven by ideas that weren't thought of before.

Products and positioning

A lingerie brand aiming to offer every woman confidence, comfort and choice, with inclusive sizing from petite to curvy.

  • Lingerie

    Intimate wear for women, sold online and through offline stores.

Sources5 sources

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