Ziroom

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Ziroom is a brand.

Last updated November 2, 2026

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History

The available reference material describes Ziroom as a long-term rental apartment brand in China. It does not provide a documented chronology of the brand’s establishment, ownership, management, market expansion, product development, or corporate milestones. As a result, a detailed historical narrative cannot be responsibly produced without adding unverified information. Within the information available, Ziroom can be situated in the organized residential rental sector. The brand’s stated category distinguishes it from a traditional property developer or home-sales brokerage: its core identity is connected with the provision and management of longer-term rental accommodation. The branded model suggests a consumer-facing housing service, but the supplied material does not confirm the precise relationship between property owners, landlords, tenants, operators, and any technology platform used by the business. No reliable information was supplied regarding the brand’s founder, founding year, original launch market, corporate parent, capital structure, executive team, number of properties, tenant base, or current operating cities. There is also no source material documenting advertising campaigns, product generations, acquisitions, price changes, regulatory matters, litigation, recalls, scandals, or other notable corporate decisions. These omissions are intentional: the dossier does not treat plausible industry characteristics as verified facts about Ziroom. The supplied website indicates an official web presence, and the brand is therefore recorded as active. Its present scale, service portfolio, ownership, and legal status remain unconfirmed. A future revision should consult authoritative corporate disclosures, official company pages, reputable reporting, and a title-specific encyclopedia or Wikidata record before adding dates, people, financial figures, or historical events.

Products and positioning

Branded, professionally managed long-term residential rental housing in China.

Residential rental housing
Long-term rental apartments
The supplied material identifies long-term rental apartments as Ziroom’s principal product category. The description supports classifying the brand within residential leasing, but does not establish the precise apartment formats, tenancy terms, furnishing standards, service inclusions, or geographic coverage.

Controversies

2021
Tenant complaint over unresolved repairs and lease termination
In a report by CNR, a tenant complained that Ziroom had not resolved reported Wi-Fi and flooring problems for nearly five months and refused the tenant's request for penalty-free lease termination. According to the article, Ziroom staff said repairs or a replacement were possible but that lease termination would incur charges. The company did not respond to the reporter's calls. The report presents the tenant's complaint and the staff's stated position without further details on the outcome.
Source
2020
Landlords asked to cut rents or face contract termination, sparking performance disputes
In 2020, some landlords complained that Ziroom sought to lower managed rents on grounds such as market changes, and that refusal could lead to contract termination or disputes over penalties. Caijing interviewed multiple landlords and discussed the contractual arrangements, while the brand said it negotiated with landlords. This entry is limited to the reported contract and communication disputes.
Source
2020
Tenants criticize Ziroom over renewal price increases
In a February 2020 report, tenants of the rental housing company Ziroom criticized the company over high rent increases at renewal. The same report also described complaints from tenants about cleaning services and service fees. The coverage focused on tenant dissatisfaction with renewal pricing and with these ancillary services and charges, without detailing specific amounts, individual cases, or the company's response.
Source
2020
Ziroom responds to pandemic-era rent increase complaints
After tenants alleged that Ziroom was raising rents during the pandemic, Ziroom said the increases mainly arose when long-term tenants sought short-term renewals and that it had reached a consensus with tenants. It also said it had introduced discounts for short-term renewals during the special period.
Source
2019
Ziroom agent asks landlord to reduce rent
In December 2019, a Beijing landlord told Beijing Daily that a Ziroom agent asked her to reduce the monthly rent from 11,000 yuan to 9,000 yuan. According to the landlord's account, the agent said the company would stop managing the property if she did not agree to the reduction. The report described the request as a rent-reduction demand made by a Ziroom agent to a landlord, and the landlord's statement was the basis for the account. The event drew attention to the relationship between the rental platform and property owners.
Source
2018
Formaldehyde exceedances in rental housing trigger lease terminations and compensation lawsuits
In 2018, some newly renovated rental units operated by Ziroom were reported to have formaldehyde levels above the standard. The platform removed the affected listings and introduced testing and lease-termination measures. Several subsequent lawsuits supported tenants in terminating their leases and receiving partial compensation. A finding that formaldehyde levels exceeded the standard does not by itself establish that an individual tenant's illness was caused by formaldehyde.
Source
2018
Rent-loan arrangements and default signing process questioned
In 2018, media investigations found that Ziroom and other long-term rental apartment operators used rent loans, under which tenants took on installment loans while the platform received the funds in a lump sum, raising disputes over informed consent, use of funds, and risk allocation. This entry records the financing model and disclosure issues; it does not treat all rent loans as fraud.
Source

2021-09-26
Tenant complaint over unresolved repairs and lease termination[11]Tenant complaint over unresolved repairs and lease terminationfinance.cnr.cn
Reported: 2021-09-26
央广网 reported a tenant’s complaint that Ziru had not resolved reported Wi-Fi and flooring problems for nearly five months and refused the tenant’s request for penalty-free lease termination. The article also reported that Ziru’s staff said repairs or a replacement were possible but lease termination would incur charges. The company did not respond to the reporter’s calls.
2021-04-06
Ziroom announces strategic merger with Manshe[12]自如宣布与曼舍战略合并finance.sina.com.cn
Reported: 2021-04-06
Ziroom announced a strategic merger of Manshe, a residential apartment service provider, with its luxury housing business. The announcement said Manshe would become a wholly owned subsidiary and serve as Ziroom’s high-end brand for premium long-term rental housing.
2021-04-06
Ziroom announces strategic merger of Manshe with its luxury housing business[13]自如宣布曼舍与旗下豪宅业务战略合并hz.house.ifeng.com
Ziroom announced that residential apartment service provider Manshe would strategically merge with Ziroom’s luxury housing business, with Manshe to become a wholly owned subsidiary and serve as Ziroom’s high-end brand.
2020-12-02
Ziroom launches Ziroom Home Services brand[14]自如推出自如家服品牌finance.sina.com.cn
Reported: 2020-12-02
Ziroom announced the launch of Ziroom Home Services, combining its cleaning, moving and repair service lines and opening the brand to city residents.
2020-12-02
Ziroom announces strategic acquisition of Beike Apartments[14]自如推出自如家服品牌finance.sina.com.cn
Reported: 2020-12-02
Ziroom announced a strategic acquisition of Beike Apartments at its conference. The report describes the transaction as announced, not as completed.
2020-11-30
Ziroom announced the strategic acquisition of Baker Apartments[15]自如宣布战略并购贝客公寓finance.sina.com.cn
Reported: 2020-11-30
Ziroom announced a strategic acquisition of Baker Youth Boutique Apartments. The source describes Ziroom’s operation of 53 whole-building apartment projects in seven cities as occurring after the acquisition is completed.
2020-11-30
Ziroom launched its first rental community, Ziroom Li, in Guangzhou[16]自如在广州推出首个租住社区“自如里”tmtpost.com
Ziroom launched its first rental community, Ziroom Li, in Guangzhou. The community has more than 1,500 homes, and 500 homes have been opened; reported occupancy was 97%.
2020-07-02
Ziroom launched its rental subsidy promotion[17]自如上线租房补贴活动tech.sina.com.cn
Reported: 2020-07-23
Ziroom launched its “亿元补贴” promotion on July 2, offering up to two months rent-free and moving vouchers, with zero down payment and zero deposit for graduating students.
Unconfirmed
Ziroom suspends property acquisitions in a Beijing area[18]自如在北京部分区域停止收房tech.sina.com.cn
Reported: 2020-06-22
A Ziroom property-acquisition manager said the company had stopped acquiring properties in his Beijing area because many units were vacant and difficult to rent.
Unconfirmed
Ziroom announces service-fee discounts in eight cities[19]自如宣布为八城用户减免二月服务费chinaz.com
Ziroom announced a 50% reduction in February service fees for its customers in eight cities.

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History

Products and positioning

Controversies

Recent events

Sources25 sources