Zikhoya Jewellery

Zikhoya Jewellery is an India-based jewellery brand that sells its products primarily through its own e-commerce website, zikhoya.com. The brand positions itself between two extremes of the jewellery market: traditional luxury houses on one side and low-quality fast-fashion accessories on the other. According to its own About page, Zikhoya was created to offer jewellery that "feels premium, stylish, skin-safe, durable, without the overwhelming price of traditional luxury brands." The website is operated by a company named Ornifine Fashion, which is identified in the site's Terms of Services as the legal operator behind the Zikhoya storefront. The product range shown on the Zikhoya homepage is dominated by bracelets, cuffs and bangles, with earrings and other categories also present. Many items are marketed as "18kt Gold-Plated," and the catalogue includes named designs such as the Midnight Clover Cuff, Elowen Floral Cuff, Cupidé Ivory Amour Cuff, Eclipse Clover Bangle, Celestia Orbit Bangle, Crescent Nova Earrings, and a "Best Sellers" group of Chime Cuff Bracelets (Solitaire Sapphire, Aqua Horizon Duo, Emerald Love, and Diamond Bliss Duo). Prices displayed on the homepage are in Indian rupees, with listed original prices around ₹2,499–₹3,899 and discounted prices frequently at ₹1,299, indicating a promotional, value-oriented pricing strategy rather than a fine-jewellery price point. Zikhoya's stated design philosophy rests on three principles: "Timeless Elegance," "Everyday Luxury," and "Effortless Style." The brand says its pieces are designed to be lightweight and comfortable, elegant yet modern, suitable for daily wear, and appropriate for both casual and special occasions. It also emphasises quality attributes such as comfort, everyday wearability, and skin-friendly finishing, which are common concerns for costume and plated jewellery buyers. The brand's marketing language targets women who want "a little extra elegance for every moment," whether for a casual outing, a festive celebration, or a special evening. This places Zikhoya in the accessible-luxury or premium-fashion jewellery segment of the Indian market, competing with other direct-to-consumer and online jewellery labels rather than with traditional gold and diamond jewellers. Zikhoya is a relatively small, digitally native brand. It does not appear to have physical retail stores based on the available evidence, and its operations are conducted through its website and third-party payment gateways. The Terms of Services note that the company reserves the right to refuse service, cancel orders, limit sales by location or quantity, and modify or discontinue parts of the website without prior notice — standard language for an online retailer. Payment card details are not stored by the company; transactions are processed through secure third-party payment gateways. Shipping and delivery terms are also set out on the site. Because the brand is young and privately held, detailed corporate information such as founding year, founders, headquarters address, and financial data is not publicly available in the supplied evidence. What is clear is that Zikhoya operates as an online-first jewellery label under the Ornifine Fashion umbrella, selling affordable, design-led, gold-plated jewellery to Indian consumers.

Zikhoya Jewellery is a contemporary Indian jewellery brand that operates primarily as an online direct-to-consumer label. The brand's website, zikhoya.com, is operated by a company called Ornifine Fashion, which is named in the site's Terms of Services as the entity behind the storefront. The exact founding date of Zikhoya is not disclosed in the available public evidence, but the brand presents itself as a modern alternative to both traditional luxury jewellers and low-cost fashion jewellery sellers. The brand's origin story, as told on its About page, is rooted in a perceived gap in the market. According to Zikhoya, most jewellery brands focus either on expensive luxury or on low-quality fashion pieces. Zikhoya was built to offer jewellery that "feels premium, stylish, skin-safe, durable, without the overwhelming price of traditional luxury brands." This positioning suggests the brand was created to serve Indian women who want stylish, wearable jewellery at accessible price points. Zikhoya's design philosophy is built on three principles: Timeless Elegance, Everyday Luxury, and Effortless Style. The brand states that its pieces are designed to remain beautiful beyond trends, to feel special without being reserved only for rare occasions, and to easily match different outfits and moods. The brand also emphasises quality attributes such as comfort, everyday wearability, and skin-friendly finishing. The product catalogue visible on the Zikhoya homepage features a range of bracelets, cuffs, bangles, and earrings, many marketed as "18kt Gold-Plated." Named designs include the Midnight Clover Cuff, Elowen Floral Cuff, Cupidé Ivory Amour Cuff, Eclipse Clover Bangle, Celestia Orbit Bangle, and Crescent Nova Earrings. A "Best Sellers" section highlights Chime Cuff Bracelets in variants such as Solitaire Sapphire, Aqua Horizon Duo, Emerald Love, and Diamond Bliss Duo. Prices are listed in Indian rupees, with original prices around ₹2,499–₹3,899 and discounted prices frequently at ₹1,299, indicating a promotional pricing strategy. The brand's marketing language targets women seeking "a little extra elegance for every moment," whether for casual outings, festive celebrations, or special evenings. This places Zikhoya in the accessible-luxury or premium-fashion jewellery segment of the Indian market. As a privately held, digitally native brand, Zikhoya does not appear to have physical retail stores based on the available evidence. Its operations are conducted through its website and third-party payment gateways. The Terms of Services outline standard e-commerce policies, including the right to refuse service, cancel orders, limit sales, and modify the website without prior notice. Payment card details are not stored by the company. Detailed corporate history — including founding year, founders, headquarters location, and financial milestones — is not available in the supplied evidence. The brand appears to be a relatively young entrant in the Indian online jewellery market, focused on affordable, design-led, gold-plated jewellery for everyday wear.

Accessible-luxury, everyday-wear jewellery positioned between traditional luxury and low-quality fashion jewellery; skin-safe, durable, and affordable.

• Bracelets

  18kt Gold-Plated Midnight Clover Cuff

• Bracelets

  18kt Gold-Plated Elowen Floral Cuff

• Bracelets

  18kt Gold-Plated Cupidé Ivory Amour Cuff

• Bracelets

  18kt Gold-Plated Eclipse Clover Bangle

• Bracelets

  18kt Gold-Plated Celestia Orbit Bangle

• Earrings

  18kt Gold-Plated Crescent Nova Earrings

• Best Sellers

  18kt Gold-Plated Solitaire Sapphire Chime Cuff Bracelet

• Best Sellers

  18kt Gold-Plated Aqua Horizon Duo Chime Cuff Bracelet

• Best Sellers

  18kt Gold-Plated Emerald Love Chime Cuff Bracelet

• Best Sellers

  18kt Gold-Plated Diamond Bliss Duo Chime Cuff Bracelet

• Collections

  Valentine Soft Heart Bracelet

1. 1Home - ZIKHOYAzikhoya.com
2. 2About Us - ZIKHOYAzikhoya.com
3. 3Terms of Services - ZIKHOYAzikhoya.com
4. 4Zikhoya Jewellery - Wikidatawikidata.org