ZIIP

ZIIP is an American beauty-technology brand built around the idea that skin is electrically charged and can be visibly transformed through electricity. Founded in 2015 by electrical esthetician Melanie Simon and tech innovator David Mason, the company pioneered the first app-connected beauty device, translating professional-grade microcurrent treatments from celebrity treatment rooms into at-home routines. Its flagship product, the ZIIP HALO, is an all-in-one microcurrent device priced at $399.99 that calibrates electrical waveforms to the user's skin to target the appearance of lift, luminosity, and wrinkles. The brand claims its HALO can reduce the appearance of wrinkles by 28%, citing independent clinical studies. ZIIP's product ecosystem pairs hardware with chemistry. The company sells a range of conductive gels — including Crystal Gel with glutathione and cedar bark extract, Silver Gel with hyaluronic acid, peptides, and cucumber, Clear Gel with Dendriclear™, cucumber, and aloe vera, and Golden Gel with Bio-Placenta, hematite, and niacinamide — designed to work with its devices. Treatments are programmed through the ZIIP App, which offers customizable electrical waveforms engineered to address different skin concerns. The brand positions itself at the intersection of science and sophistication, offering "expert facials on demand" and making electrical skincare accessible to everyone. ZIIP operates primarily through its direct-to-consumer e-commerce website, ziipbeauty.com, and has built a following through before-and-after testimonials and a narrative rooted in professional aesthetics. The brand remains privately held and continues to expand its device and gel lines.

ZIIP was founded in 2015 by electrical esthetician Melanie Simon and tech innovator David Mason. Simon brought expertise from working with A-list celebrity clients, while Mason contributed technology and innovation. Together they pioneered the first app-connected beauty device, combining professional precision with at-home convenience. The brand's origin story is rooted in the understanding that skin is electrically charged and that electricity can visibly transform the skin. ZIIP began in celebrity treatment rooms, where its microcurrent treatments were trusted by clients seeking lifted, sculpted, camera-ready skin. That expertise was then adapted for at-home use, making electrical skincare accessible to everyone. The company's core technology is microcurrent, inspired by the skin's natural electrical activity. Through app-connected, customizable treatments, ZIIP uses adjustable electrical waveforms designed to work with the skin's natural bioelectricity to target a range of skin concerns. Each waveform is engineered for precise visible results. Over time, ZIIP expanded its product line to include a flagship device, the ZIIP HALO, and a range of conductive gels infused with active ingredients such as bio-placenta, low molecular weight hyaluronic acid, peptides, and glutathione. The brand continues to operate as a private company, selling primarily through its website ziipbeauty.com.

• 2015

  ZIIP founded by Melanie Simon and David Mason.

• Pioneered the first app-connected beauty device.

• Launched ZIIP HALO all-in-one microcurrent device at $399.99.

• Expanded gel line with Crystal Gel, Silver Gel, Clear Gel, and Golden Gel.

Science-meets-sophistication at-home electrical skincare, offering expert facials on demand.

• ZIIP HALO

  All-in-one microcurrent device priced at $399.99; calibrates electrical waveforms to the skin for the appearance of lift, luminosity, and reduced wrinkles.

• Crystal Gel

  Conductive gel containing glutathione and cedar bark extract; priced at $79.99.

• Silver Gel

  Conductive gel with hyaluronic acid, peptides, and cucumber; priced at $79.99.

• Clear Gel

  Conductive gel with Dendriclear™, cucumber, and aloe vera; priced at $59.99.

• Golden Gel

  Conductive gel with Bio-Placenta, hematite, and niacinamide.

1. 1ZIIP | Expert Facials On Demandziipbeauty.com
2. 2ZIIP | Our Storyziipbeauty.com
3. 3Clear Gel with Aloe Vera – ZIIPziipbeauty.com
4. 4ZIIP Golden Gelziipbeauty.com