Skip to content

Zia Lucia

Retailer / private label

UnclaimedRequest correction

Zia Lucia is a London neighbourhood pizzeria brand founded by Italian friends Claudio and Gianluca, known for its four types of 48-hour slow-fermented dough.

Last updated September 16, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Zia Lucia is a much-loved neighbourhood pizzeria serving proper Italian pizza with a relaxed, welcoming vibe. The name means "Auntie Lucia", inspired by Gianluca's aunt in Rome, who was known for bringing people together over great food and warm hospitality. Founded by Italian friends Claudio and Gianluca, the brand opened its first restaurant in Islington in 2016 and has since grown across London and beyond, with locations including Hammersmith, Wembley, Aldgate East, Canary Wharf, Wandsworth, West Hampstead, Chelsea, and Reading. What sets Zia Lucia apart is its four types of 48-hour slow-fermented dough, inspired by traditional Italian methods.

History

Zia Lucia was born from a simple idea between two passionate Italian friends, Claudio and Gianluca—both Islingtonians and passionate pizza lovers. Meeting almost weekly over pizza, they would talk about everything from sports, politics, and business ideas, but there was one recurring problem: finding truly great pizza meant travelling far. They asked themselves why not create a place of their own, where they and their friends could enjoy exceptional pizza right on their doorstep. From day one, the vision was clear: no compromise on quality ingredients; a handcrafted wood-fired oven from Naples, the birthplace of pizza; an open-plan kitchen where guests can watch the craft in action; a welcoming, cosy atmosphere; and fair, accessible prices. Above all, their focus was on the dough. After extensive research and experimentation, they introduced their now-famous four types of 48-hour slow-fermented dough, designed to balance incredible flavour with lightness and digestibility. Since opening its first restaurant in Islington in 2016, Zia Lucia has grown across London and beyond, with locations including Hammersmith, Wembley, Aldgate East, Canary Wharf, Wandsworth, West Hampstead, Chelsea, and Reading. The name means "Auntie Lucia", inspired by Gianluca's aunt in Rome, who was known for bringing people together over great food and warm hospitality.

Products and positioning

A much-loved neighbourhood pizzeria serving proper Italian pizza with a relaxed, welcoming vibe.

  • Italian pizza

  • Four types of 48-hour slow-fermented dough

Sources4 sources

Cite this profile: Cite the canonical profile. /brand-wiki/zia-lucia · Editorial policy · How profiles are compiled