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Zhulian Corporation Berhad

Malaysian investment holding company whose group manufactures and trades diversified products, with direct selling as its core business.

Last updated September 15, 2026

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Overview

Zhulian Corporation Berhad is an investment holding company based in Malaysia. It heads a group of companies engaged in diversified businesses comprising manufacturing and trading of a wide array of products, with direct selling as the core business. The group operates well-integrated manufacturing facilities and offers product categories including jewellery, beverages, health supplements, home wellness, therapeutic bedding, household products, and personal, baby and beauty care. The company states it was established in 1989 and began as a company known for gold-plated jewellery manufacturing.

History

Zhulian Corporation Berhad is an investment holding company based in Malaysia. It heads a group of companies involved in diversified businesses comprising manufacturing and trading of a wide array of products, with direct selling as the core business. The company states it was established in 1989 and began as a company renowned for its expertise in gold-plated jewellery manufacturing. It has since evolved into a group owning integrated manufacturing facilities for instant beverage products, functional beverages, traditional herbal supplements, vitamins, home technology products such as water purifier and air purifier, therapeutic bedding products, and a series of home care products. In 2025, the group announced the rebranding of Zhulian Marketing (M) Sdn. Bhd. to Zhulian Azana Networks Sdn. Bhd. effective 1 September 2025, and hosted over 1,000 overseas entrepreneurs from Thailand, Cambodia, Myanmar, and Laos for a leadership programme.

Products and positioning

Differentiates itself through the ability to innovate and produce high quality products at competitive prices, supported by integrated manufacturing facilities.

  • Jewellery

    Fashion jewellery in high quality gold plated, rhodium plated and rose gold plated finishing, including rings, bracelets, necklaces, brooches, pendants, earrings and bangles.

  • Beverages

    Instant beverages of unique formulations and functional beverages.

  • Health supplements

    Traditional herbal supplements and vitamins.

  • Home wellness

    Home technology products such as water purifier and air purifier.

  • Therapeutic bedding

    Therapeutic bedding products.

  • Household products

    A series of home care products.

  • Personal, baby & beauty care

    Personal, baby and beauty care products.

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