Zero
A 2023 promotional single by South Korean girl group NewJeans created for Coca-Cola Zero Sugar's Korean campaign.
Last updated August 22, 2026
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Overview
“Zero” is a promotional song by South Korean girl group NewJeans, released on April 3, 2023, in connection with Coca-Cola’s Korean marketing campaign for Coca-Cola Zero Sugar. The track was developed during NewJeans’ role as global ambassadors for Coca-Cola and functions both as branded entertainment and as a standalone digital music release. It marked the group’s first song performed primarily in English, although the lyrics combine English and Korean elements and include references to Coca-Cola. Musically, “Zero” blends several contemporary pop forms rather than adhering to one narrowly defined genre. Its reported ingredients include pop and R&B harmonies, Jersey club rhythms, forceful drum-and-bass elements, and a comparatively sweet R&B character. This combination gives the song a bright, highly rhythmic profile suited to short-form promotional video, choreography, and a broad international audience. The commercial association is central to the concept: Coca-Cola is referenced directly in the lyrics, while the song’s visual presentation places the group in a branded performance environment. The original release was accompanied by a music video published on YouTube on April 3, 2023. The video depicts the members preparing, performing energetic choreography, and drinking Coca-Cola, integrating product visibility into a conventional idol-pop visual format. The collaboration extended beyond the initial release when an alternate version featuring American rapper JID was issued on June 20, 2023. A music video for that remix followed on June 21. The remix broadened the track’s cross-market profile by adding an internationally recognized hip-hop performer while retaining the original campaign connection. “Zero” is therefore best understood not as a German apparel brand, but as a branded music work associated with NewJeans, Coca-Cola, and Coca-Cola Zero Sugar. Its significance lies in the convergence of K-pop, global ambassador marketing, product placement, and digital music distribution. Publicly available reference material identifies the song’s release, concept, collaborators, musical characteristics, and videos, but does not establish independent corporate ownership, financial performance, chart results, or a separate business entity operating under the name Zero.
History
“Zero” originated as a branded collaboration between NewJeans and Coca-Cola. NewJeans had been announced as global ambassadors for the beverage company, and the song became the principal musical project associated with that role in the Korean market. It was designed to promote Coca-Cola Zero Sugar while also operating as a commercially distributed NewJeans recording. The song was released on April 3, 2023. It was notable within NewJeans’ early catalog because it was the group’s first track performed primarily in English. Its lyrics nevertheless use both English and Korean and refer directly to Coca-Cola, making the brand relationship part of the song’s content rather than merely an external sponsorship arrangement. The production combines pop and R&B elements with Jersey club rhythms, prominent drum-and-bass urgency, and smoother R&B textures. This hybrid approach reflects the track’s dual purpose: it functions as an idol-pop release while also providing a rhythmically immediate soundtrack for advertising and social video. The original music video, released on YouTube alongside the song, shows the members preparing, dancing, and consuming Coca-Cola, joining product imagery with a standard performance-focused K-pop visual language. The collaboration was expanded in June 2023. A remix featuring American rapper JID was released on June 20, followed by a dedicated remix video on June 21. The additional version introduced a prominent international hip-hop guest and extended the campaign’s musical reach without changing the song’s central Coca-Cola Zero Sugar association. Available reference material does not document a separate company, label, headquarters, financial results, chart achievements, or formal award history for “Zero” as an independent brand. The work is more accurately classified as a promotional music product associated with NewJeans and Coca-Cola.
- 2023
NewJeans announced as Coca-Cola global ambassadors
[1]NewJeans’ ambassador relationship with Coca-Cola established the commercial context for “Zero” and its association with Coca-Cola Zero Sugar.
- 2023
Original single released
[1]“Zero” was released on April 3 as a promotional single for Coca-Cola Zero Sugar’s Korean campaign.
- 2023
JID remix released
[1]A remix featuring American rapper JID was released on June 20, with its music video following on June 21.
Products and positioning
Branded K-pop entertainment for Coca-Cola Zero Sugar, combining NewJeans’ pop identity with an international beverage marketing campaign.
Promotional pop single · 2023
Zero
The original 2023 NewJeans promotional single created for Coca-Cola Zero Sugar’s Korean campaign. It combines pop and R&B harmonies with Jersey club rhythms, strong drum-and-bass energy, and Korean-English lyrics that reference Coca-Cola. The release was accompanied by a music video featuring choreography, preparation scenes, and visible Coca-Cola consumption.
Remix single · 2023
Zero (remix featuring JID)
An expanded version of “Zero” featuring American rapper JID. Released in June 2023, the remix added a cross-market hip-hop collaboration to the NewJeans and Coca-Cola campaign. A separate music video for the remix was released one day after the audio version.
Marketing campaigns
- 2023Coca-Cola Zero Sugar Korean campaign
South Korea
“Zero” served as the central musical project for NewJeans’ role as Coca-Cola global ambassadors and promoted Coca-Cola Zero Sugar through a branded song, product-integrated music video, and subsequent remix.
Outcome. The campaign produced an original single and a JID-assisted remix, each supported by a music video.
Brand decisions
2023
Release of the Coca-Cola Zero Sugar promotional singleProduct launchBackground
Coca-Cola’s ambassador relationship with NewJeans provided the context for a branded music release aimed at supporting the company’s Korean Coca-Cola Zero Sugar campaign.
Action taken
NewJeans released “Zero” on April 3, 2023, accompanied by a music video incorporating choreography and Coca-Cola product imagery.
Aftermath
The collaboration was extended through a remix featuring JID and a second music video in June 2023.
2023
Expansion through the JID remixGeneration changeBackground
The original campaign release was adapted to include an international hip-hop collaborator.
Action taken
A remix featuring JID was released on June 20, followed by a remix music video on June 21.
Aftermath
The remix broadened the collaboration’s format and international artistic participation.
Recent events
- 2023
NewJeans releases Coca-Cola Zero Sugar promotional single “Zero”[1]
Product launch · Campaign
NewJeans released “Zero” on April 3, 2023, as a promotional single connected to Coca-Cola’s Korean campaign for Coca-Cola Zero Sugar. The group had previously been announced as global ambassadors for Coca-Cola.
- 2023
JID joins NewJeans on “Zero” remix[1]
Product launch · Campaign
A remix of “Zero” featuring American rapper JID was released on June 20, 2023. Its accompanying music video was published the next day.
Sources3 sources
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