Zeotap

Zeotap is an enterprise Customer Data Platform (CDP) company headquartered in Berlin, Germany, and founded in 2014. According to its official information page, Zeotap helps organisations unify, manage, and activate customer data across marketing and digital channels, and it originally focused on data partnerships and audience data before shifting its strategic focus toward building enterprise CDP technology. Its platform collects and organises customer data from sources such as websites, apps, CRM systems, advertising platforms, and offline systems into a single unified view, with core capabilities including data ingestion and unification, identity resolution, and customer profile management. The company's own history page describes an evolution from third-party data work (2014–2019) to launching a CDP (2019), introducing ID+, IDx, and LAL modelling (2020–2022), and launching ZeoAI and InfraFlex in 2024.

Zeotap was founded in 2014. Its own history page states that the company started with the goal of helping brands leverage customer data to drive business growth. From 2014 to 2019 it focused on optimising campaigns through third-party data, learning that handling large data sets requires serious expertise and that a company's most valuable asset is its own data. In 2019 it expanded its technology to include first-party data, launching a CDP that it says quickly stood out in the European market. In 2020–2022 it introduced ID+, IDx, and LAL modelling, solutions it says remain central to its offering under the banner of Audience Boost. In 2022–2023, as composable CDPs and AI emerged, it evolved to meet market expectations, rethinking how customer data should be managed and activated. In 2024, harnessing the power of Google Cloud, it launched ZeoAI and InfraFlex. Its official information page states that the company originally focused on data partnerships and audience data before shifting its strategic focus toward building enterprise CDP technology.

Enterprise Customer Data Platform (CDP) for unifying, managing, and activating customer data across marketing and digital channels.

• Zeotap Composable CDP

  The Zeotap Composable CDP is now live as a Snowflake Native App.

• ZeoAI

  ZeoAI turns fragmented customer interactions into high-quality datasets, applies models and definitions, and supports business decision-making.

• InfraFlex

  InfraFlex adapts to any architecture and ingests data from all sources without compromising speed, scale, or security.

1. 1AI-Powered Customer Data Platform (CDP) | Zeotapzeotap.com
2. 2About us | Zeotapzeotap.com
3. 3Official Information About Zeotap | Zeotapzeotap.com
4. 4Case Studies Archives | Zeotapzeotap.com
5. 5Zeotapwikidata.org
6. 6Zeotap raises $42 million in Series C fundingthehindubusinessline.com