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ZENAIM

ZENAIM is a Japanese esports gaming gear brand created by Tokai Rika, known for its ultra-short stroke magnetic sensor keyboards.

Last updated September 29, 2026

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Overview

ZENAIM is a Japanese gaming gear brand born from a co-creation between Tokai Rika, an automotive parts manufacturer, and professionals from various fields. The brand's stated mission is to create a new lifestyle that satisfies both mind and body through esports, eliminating inconveniences surrounding gaming gear with ideal devices, intuitive software, and comprehensive support. ZENAIM's flagship product is the ZENAIM KEYBOARD, a tenkeyless (TKL) model featuring an ultra-short stroke of 1.9mm and high-precision magnetic sensing technology derived from automotive components. The keyboard uses contactless magnetic sensor switches rated for over 100 million keystrokes, with actuation points adjustable from 0.1mm to 1.8mm in 0.05mm increments via ZENAIM SOFTWARE. The brand collaborates with top professional players such as Laz and XQQ, who participated in the development process. ZENAIM products are available for purchase on Amazon, and the brand maintains an active software update schedule, with news entries from 2025 and 2026 detailing new functions and improvements. The brand targets the esports scene, aiming to create excitement and inspiration for esports enthusiasts.

History

ZENAIM was created through a co-creation between Tokai Rika, a Japanese automotive parts manufacturer, and professionals from various fields. The brand was established with the mission of creating a new lifestyle that satisfies both mind and body through esports. Tokai Rika's expertise in automotive components, particularly magnetic sensing technology used in vehicle parts, was applied to develop the ZENAIM KEYBOARD. The keyboard features an ultra-short stroke of 1.9mm and a contactless magnetic sensor switch system. The development involved repeated prototyping with top professional players to achieve the final design. The brand has released software updates regularly, with announcements in 2025 and 2026 detailing new functions such as user calibration and temperature correction. ZENAIM products are available for purchase on Amazon, and the brand continues to expand its software capabilities and product lineup.

  • User Calibration Function introduced

  • Temperature Correction Function introduced

Products and positioning

High-performance esports gaming gear with automotive-grade precision and durability.

  • ZENAIM KEYBOARD (TKL/US)

    Tenkeyless gaming keyboard with ultra-short 1.9mm stroke, magnetic sensor switches, 89 keys (US layout), RGB backlight, adjustable actuation point 0.1-1.8mm, 100 million keystroke lifespan, USB Type-C connection, onboard memory for 3 profiles.

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