Zee.Dog
Zee.Dog is a pet lifestyle brand designing stylish, functional gear for dogs and cats, founded in Los Angeles and rooted in Brazil.
Last updated September 27, 2026
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Overview
Zee.Dog is a pet accessories brand that designs and sells collars, leashes, harnesses, toys, bowls, beds, and other gear for dogs and cats. According to the brand's own About page, it was created with the purpose of connecting dogs and people, and it began in a cramped studio in Los Angeles after the founders adopted two dogs, Zeca and Lico. The founders were dissatisfied with the generic, bland pet products available at the time and decided to build a brand that combined utility with design personality. The company positions itself against the traditional pet industry, which it describes as having been run by the same few players for decades, focused on shelf space rather than style. The brand's product range spans everyday walking essentials and home accessories. Its website highlights bestsellers such as collars, toys, bowls and mats, dog beds, and a growing cat line under the Zee.Cat label. Specific products include the Leash Hanger, a wall-mounted organizer made of durable steel with a signature skull design, and the Polo Cat Bed, a modular semi-enclosed cat bed with a removable screen and reversible pillow. Zee.Dog also sells hands-free leashes, harnesses, and seasonal items like coats. The brand emphasizes design intention, durability, and a distinctive aesthetic that avoids "boring basics." Zee.Dog operates primarily through its own e-commerce website, zeedog.com, and ships internationally. The site offers returns within 45 days and includes features like Checkout+ for covered return shipping. The brand has a presence in both the United States and Brazil, with its origin story tied to Los Angeles and its name and operations often associated with Brazil. It has collaborated with other brands, such as Reebok, on co-branded products like a suede cat collar. The company remains privately held and active, continuously expanding its product lines for both dogs and cats.
History
Zee.Dog was created with a clear purpose: to connect dogs and people. According to the brand's About page, it started in a cramped studio in Los Angeles, right after the founders adopted two dogs named Zeca and Lico. The founders went looking for pet gear for their new dogs and for themselves, but found the available products generic and bland. They felt there was no pet brand they connected with, and the industry had been run by the same few players for decades, focused on shelf space rather than style. This dissatisfaction led them to build the brand they wished existed—something closer, better, and with soul. The brand's manifesto states that it does not just make pet products but builds bridges between dogs and people, between utility and design, and between what has always been done and what should have been done. It believes dogs are family and deserve better than boring, beige, disposable products. This philosophy has guided the development of a product line that includes collars, leashes, harnesses, toys, bowls, beds, and cat accessories. Over time, Zee.Dog expanded its offerings to include a dedicated cat line, Zee.Cat, with products like the Polo Cat Bed, cat collars, wand toys, carriers, and scratchers. The brand also introduced innovative items such as the Leash Hanger, a wall-mounted organizer for leashes and keys, and the SofterWalk Harness and Ruff Leash for smoother walks. It has collaborated with other brands, including Reebok, on co-branded products like a suede cat collar. The company operates primarily through its e-commerce website, zeedog.com, serving customers in the United States, Brazil, and internationally. It remains privately held and continues to grow its presence in the pet lifestyle market.
Products and positioning
Design-forward pet lifestyle brand offering stylish, functional gear that stands out from generic pet products.
Leash Hanger
Wall-mounted organizer for leashes, collars, keys, and other essentials. Made of durable steel with signature Zee.Dog skull design. Includes screws, wall plug, adhesive strips, and a bubble level.
Polo Cat Bed
Modular semi-enclosed cat bed with removable screen, reversible pillow (fleece and smooth sides), non-slip rubber base, and easy assembly/disassembly.
SofterWalk Harness
Harness designed for smoother walks, featured on the homepage alongside the Ruff Leash.
Ruff Leash
Leash paired with the SofterWalk Harness for smoother walks.
Hands-Free Leash
Leash allowing hands-free control, promoted on the homepage.
Reebok Suede Cat Collar
Co-branded suede cat collar, priced at $6.99.
Jupiter Wand Cat Toy
Cat wand toy, priced at $19.99.
Cocoa Cat Collar
Cat collar, priced at $5.99.
Terracotta Cat Carrier Bag
Cat carrier bag, priced at $79.99.
Light Pink Cat Scratcher
Cat scratcher, priced at $29.99.
Recent events
Petz announces acquisition of Zee.Dog[5]
Reported:
Petz announced that it had acquired Zee.Dog for R$715 million (US$137 million). Zee.Dog would function as a Petz business unit, with its founders continuing to manage it.
Sources5 sources
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