Zee 24 Taas
An Indian Marathi-language television news channel operated by Zee Media.
Last updated August 22, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Zee 24 Taas is an Indian television news channel serving Marathi-speaking audiences. It is part of the Zee news and current-affairs portfolio and is operated by Zee Media Corporation Limited, the Indian media company formerly known as Zee News Limited. The channel focuses on news and public-affairs coverage relevant to Maharashtra and Marathi-speaking communities, placing regional reporting within the broader Zee news network. As a Marathi-language service, Zee 24 Taas differs from Zee Media's national Hindi- and English-language outlets in both audience and editorial scope. Its programming is intended to cover regional politics, government, public administration, civic matters, business, crime, culture, sports, weather, and breaking news, together with discussion and analysis formats typical of a 24-hour news channel. The available reference material identifies it as an Indian Marathi-language news channel but does not provide a verified launch year, founder, headquarters address, or detailed programming chronology. The channel's corporate history is linked to Zee Media Corporation. That company was incorporated in 1999 as Zee Sports Ltd., was reincorporated as Zee News Ltd. in 2004, separated from Zee Entertainment Enterprises' predecessor as part of a 2006 demerger, and adopted the Zee Media Corporation name in 2013. Zee Media operates a wider portfolio of television, digital-news, application, and online properties. Zee 24 Taas represents the group's regional-language news presence in the Marathi market. The brand's principal offering is continuous Marathi news coverage rather than a physical product or subscription service. Its value proposition is built around language accessibility, regional relevance, fast reporting, and integration with the wider Zee news ecosystem. The supplied sources do not establish specific flagship programmes, current anchors, ownership percentages, financial results, or a separately listed corporate entity for Zee 24 Taas. Those details therefore remain unspecified.
History
Zee 24 Taas is a regional Marathi-language news service within the Zee Media portfolio. The available reference material describes the channel's language and category but does not document a verified launch date, founding personnel, original ownership structure, or a detailed sequence of editorial and branding changes. Its development is therefore best understood through the history of its operating company rather than through unsupported channel-specific claims. Zee Media Corporation began as Zee Sports Ltd., incorporated in 1999 by the Essel Group as a subsidiary of Zee Telefilms, the company later renamed Zee Entertainment Enterprises. The company was reincorporated as Zee News Ltd. in 2004 and became a separately demerged Essel Group entity in 2006. In 2013, it changed its name to Zee Media Corporation Limited. The company subsequently operated a broad news and current-affairs portfolio spanning national, regional, television, and digital services. Within that portfolio, Zee 24 Taas serves Marathi-speaking viewers in India. Its role is to deliver television news and current-affairs programming in Marathi, with an editorial emphasis on regional public life and issues affecting Maharashtra. Regional-language broadcasting allows the channel to adapt national news formats to local political, social, economic, civic, cultural, and public-service concerns. The channel's association with Zee Media also gives it access to a larger media network and related digital distribution, although the supplied sources do not establish which specific programmes, websites, or applications are branded directly under Zee 24 Taas. The channel's corporate context has changed as Zee Media expanded and reorganized its news activities. The parent company has operated multiple television news channels and digital properties, while also having historical associations with the Daily News & Analysis newspaper and other media initiatives. These group-level activities provide context for the operating environment of Zee 24 Taas but should not be treated as separate products of the Marathi channel. No reliable source in the supplied material confirms a current managing editor, anchor roster, headquarters location, independent financial performance, launch campaign, major rebrand, or channel-specific controversy. Such information has been left blank rather than inferred from the wider Zee Media or Zee News organizations.
- 2013
Operating company renamed Zee Media Corporation
[2]Zee News Ltd. changed its name to Zee Media Corporation Limited, the corporate operator associated with Zee 24 Taas.
- 2006
Demerger from the wider Zee structure
[2]Zee News Ltd. was demerged as a separate Essel Group company.
- 2004
Reincorporation as Zee News Ltd.
[2]The operating company was reincorporated under the name Zee News Ltd., aligning its corporate identity with its news activities.
- 1999
Operating-company predecessor incorporated
[2]The company that later became Zee Media Corporation was incorporated as Zee Sports Ltd. by the Essel Group.
Products and positioning
A Marathi-language regional news channel positioned around continuous coverage of Maharashtra and other issues relevant to Marathi-speaking audiences.
Regional television news
Zee 24 Taas television news service
The core Zee 24 Taas offering is Marathi-language television news and current-affairs programming. The service is oriented toward viewers in India, particularly audiences seeking reporting and discussion relevant to Maharashtra and Marathi-speaking communities. Its format is consistent with a continuous news channel, combining breaking-news updates, regional reporting, public-affairs coverage, interviews, analysis, and other television news formats. The supplied sources do not identify a verified launch year or a definitive list of named programmes.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/zee-24-taas · Editorial policy · How profiles are compiled