ZEAL Network
German online lottery and gaming company.
Last updated August 31, 2026
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Overview
ZEAL Network is a German online lottery and gaming company headquartered in Hamburg, founded in 1999. It operates several lottery brands, including Lotto24 and Tipp24, and is listed on the Frankfurt Stock Exchange.
History
ZEAL Network began in 1999 as Tipp24, founded by Jens Schumann and Marc Peters with venture-capital backing. The company used the Internet to broker participation in German state lotteries and expanded rapidly during the early online-commerce era. It reached break-even in 2001 and recorded billings above EUR 100 million in 2003. From 2004, partnerships with online portals such as GMX, MSN, Yahoo and Web.de helped broaden customer access. Tipp24 became a public company in October 2005. The group's subsequent development was shaped by German gambling regulation. The Inter-State Gambling Treaty that came into force in 2008 required Tipp24 to suspend its German lottery-brokerage activity from January 2009. The company responded by expanding into other European markets and using a United Kingdom structure. Through Tipp24.com and Tipp24 Services Ltd., customers placed orders with MyLotto24 Ltd., which operated a secondary lottery based on the official results and odds of the German lottery system. This business model enabled continued participation but created a more complex regulatory profile than direct brokerage of state lotteries. Regulatory changes allowed the group to resume German brokerage in January 2012 through Lotto24 AG, formerly Tipp24 Deutschland GmbH. Lotto24 was listed separately in July 2012 following a spin-off. Tipp24 announced a move of its registered office from Hamburg to London in June 2013, and the transfer was completed in February 2014. At the end of that year the company changed its name to ZEAL Network, adopting a group identity intended to encompass more than the original Tipp24 service. ZEAL later reassessed its dependence on the secondary-lottery model. In November 2018 it announced the acquisition of Lotto24 AG, citing the regulatory risks associated with secondary lotteries. The acquisition closed in May 2019. The company subsequently resolved to move its headquarters from London back to Hamburg. The strategic rationale included converting the German business into state-licensed online lottery brokerage using Lotto24's license and re-establishing a direct partnership with the Deutscher Lotto- und Totoblock. The group broadened its product and brand portfolio during the 2020s. In 2020, Lotto24 introduced freiheit+, a charity lottery supporting education. ZEAL's international and product activities also included ZEAL Iberia, a partner of Spain's ONCE organization; ZEAL Instant Games, which works with gaming partners in the United States and South America; and ZEAL Ventures, which invests in industry-related start-ups. A follow-up German lottery-brokerage license for Lotto24 was granted in 2022 and is valid through 2029. In 2023, ZEAL and Lotto24 received permission to organize virtual slot-machine games online. Charitable prize draws became another area of expansion. Dreamify gGmbH organized the first Traumhausverlosung in 2024, with part of the proceeds directed to selected nonprofit organizations, including DKMS. The subsidiary later added Traumautoverlosung. ZEAL also expanded its institutional relationships by joining the World Lottery Association in 2023 and the Deutscher Online-Casinoverband in 2025. The group has additionally developed a presence in the United Kingdom's prize-draw market through SevenCanyon Limited and its brands 7days Performance, Redline Competitions and UK Carp Competitions. ZEAL first held a minority interest and later acquired the remaining shares, making the platforms part of its wider group. Across its history, ZEAL has therefore moved from a single German online lottery broker to a diversified digital group spanning regulated lottery brokerage, proprietary lotteries, charity raffles, instant games, prize competitions and sector-focused venture investment. Its central strategic themes have been adaptation to gambling regulation, digital distribution, portfolio diversification and the use of technology to make lottery and prize-draw participation accessible online.
- 2024
Traumhausverlosung is introduced
[1]Dreamify launches a charity-linked house raffle in Germany.
- 2022
Follow-up brokerage license is granted
[1]Lotto24 receives a German lottery-brokerage license valid through 2029.
- 2020
freiheit+ launches
[1]Lotto24 introduces ZEAL's first proprietary charity lottery.
- 2019
Lotto24 acquisition is completed
[1]ZEAL completes its acquisition of Lotto24 and begins reshaping its German business around licensed brokerage.
- 2014
Tipp24 becomes ZEAL Network
[1]The company adopts the ZEAL Network name.
- 2012
German brokerage resumes through Lotto24
[1]The group restarts domestic brokerage through Lotto24 AG.
- 2009
German brokerage is suspended
[1]The company temporarily stops German online lottery brokerage because of the new gambling-treaty framework.
- 2005
Initial public offering
[1]Tipp24 becomes publicly traded on October 12.
- 2003
Billings exceed EUR 100 million
[1]Tipp24 records billings above EUR 100 million for the first time.
- 2001
Break-even is reached
[1]The young company reaches break-even after expanding its online lottery service.
Products and positioning
A digital lottery and gaming platform group positioned around convenient online access to regulated lotteries, proprietary games, charitable raffles, and prize draws. ZEAL emphasizes technology, digital customer acquisition, portfolio diversification, and operation within licensed or regulated gaming frameworks.
Online lottery brokerage · 2012
Lotto24
Lotto24 is ZEAL's principal German online lottery-brokerage brand. It enables customers to participate digitally in state-organized lottery products and also supports selected proprietary or charity-linked offerings. Lotto24 became strategically important after ZEAL acquired the company in 2019 and used its German license as the foundation for a shift away from the secondary-lottery model. The brand is aimed at customers seeking online convenience within Germany's licensed lottery framework.
Online lottery brand · 1999
Tipp24
Tipp24 is the historic brand from which ZEAL Network developed. It originally brokered participation in German state lotteries through the Internet and later operated through international and secondary-lottery structures when German regulation restricted direct brokerage. The name remains part of ZEAL's brand portfolio and represents the group's original digital lottery proposition.
Charity lottery · 2020
freiheit+
freiheit+ is a charity lottery launched through Lotto24 in 2020. Its distinguishing feature is that ticket sales support educational projects. The product extends ZEAL's lottery expertise into cause-related gaming, linking participation and prize-based entertainment with a social-impact purpose.
Charity prize draw · 2024
Traumhausverlosung
Traumhausverlosung is a German dream-house raffle organized by ZEAL subsidiary Dreamify gGmbH. Introduced in 2024, it combines a property prize with charitable giving, directing part of its revenue to selected nonprofit organizations such as DKMS. It represents ZEAL's expansion from conventional lottery brokerage into branded, high-value prize draws.
Charity prize draw · 2026
Traumautoverlosung
Traumautoverlosung is a dream-car raffle developed by Dreamify as a companion to Traumhausverlosung. The product uses a prize-draw format and allocates part of its proceeds to social projects and nonprofit organizations.
Lottery services
ZEAL Iberia
ZEAL Iberia is the group's Spain-focused business. It works with ONCE, the public organization for blind people that is also widely known for its lottery activities. The brand gives ZEAL an international position in lottery-related services beyond its German core market.
Digital games
ZEAL Instant Games
ZEAL Instant Games is the group's digital gaming activity, focused particularly on cooperation with partners in the United States and South America. It broadens ZEAL's product mix beyond number-draw lotteries into faster, digitally delivered game formats.
UK prize competitions
7days Performance
7days Performance is a UK prize-draw platform operated through SevenCanyon Limited. It forms part of ZEAL's expansion into online competitions and prize draws in the United Kingdom.
UK prize competitions
Redline Competitions
Redline Competitions is a SevenCanyon prize-draw brand included in ZEAL's UK competition portfolio. Its presence supports the group's strategy of adding competition and prize-draw formats alongside regulated lottery brokerage.
UK prize competitions
UK Carp Competitions
UK Carp Competitions is a specialized prize-draw platform operated through SevenCanyon Limited. It became part of ZEAL's wider UK portfolio through the group's acquisition of the remaining SevenCanyon stake.
Marketing campaigns
- 2026Traumautoverlosung
Germany
Dreamify expanded its charity-raffle program with a dream-car draw supporting social and nonprofit projects.
- 2024Traumhausverlosung
Germany
Dreamify introduced a dream-house raffle in which part of the proceeds supports selected nonprofit organizations.
Outcome. The raffle established a new charity-linked prize-draw format within the ZEAL group.
- 2020freiheit+
Germany
ZEAL launched its first proprietary charity lottery through Lotto24, linking lottery participation with funding for educational projects.
Outcome. The product became part of ZEAL's portfolio of cause-related lottery offerings.
Brand decisions
2026
Acquire the remaining SevenCanyon stakeM&ABackground
ZEAL sought entry into the UK's prize-draw market and already held a minority interest in SevenCanyon Limited.
Action taken
The group acquired the remaining shares in SevenCanyon, bringing 7days Performance, Redline Competitions and UK Carp Competitions under its control.
Aftermath
The transaction expanded ZEAL's business beyond lotteries into UK-based prize competitions.
2023
Obtain authorization for virtual slot-machine gamesProduct launchBackground
ZEAL expanded its regulated online gaming offering beyond lottery brokerage.
Action taken
ZEAL Network and Lotto24 received permission to organize virtual slot-machine games online.
Aftermath
The authorization broadened the group's potential digital gaming activities in Germany.
2020
Launch freiheit+Product launchBackground
ZEAL sought to develop proprietary products with a social-impact component.
Action taken
Lotto24 launched freiheit+, a charity lottery supporting educational projects.
Aftermath
Charity-linked lottery products became a distinct element of the group's portfolio.
2019
Return headquarters to Hamburg and adopt a licensed brokerage modelStrategyBackground
Following the Lotto24 acquisition, the group changed its German operating model.
Action taken
ZEAL moved its headquarters back to Hamburg and based its German operations on Lotto24's brokerage license, again becoming a partner of the Deutscher Lotto- und Totoblock.
Aftermath
The change reduced the strategic importance of secondary lotteries and aligned the core German business with the regulated state-lottery system.
2018
Announce the acquisition of Lotto24M&ABackground
ZEAL identified regulatory risks in the secondary-lottery model and sought a stronger licensed position in Germany.
Action taken
The company announced its intention to acquire Lotto24 AG.
Aftermath
The acquisition closed in May 2019 and became the foundation for a direct, licensed German lottery-brokerage strategy.
2014
Rename Tipp24 as ZEAL NetworkStrategyBackground
The original Tipp24 identity no longer represented the full range of the group's activities.
Action taken
The company adopted ZEAL Network as its corporate name while retaining Tipp24 as a customer-facing brand.
Aftermath
The ZEAL name became the umbrella identity for lottery, gaming, investment and prize-draw activities.
2013
Move the registered office to LondonStrategyBackground
ZEAL sought a corporate structure suited to its international focus while retaining its Frankfurt listing.
Action taken
The company announced the relocation of its registered office from Hamburg to London, completed in February 2014.
Aftermath
The registered-office move was later reversed as the group refocused its operating model on licensed German brokerage.
2012
Resume German online lottery brokerage through Lotto24StrategyBackground
Changes to German gambling rules, including the Schleswig-Holstein framework, reopened the possibility of online lottery brokerage.
Action taken
The group restarted domestic brokerage through Lotto24 AG and subsequently separated Lotto24 through a stock-market flotation.
Aftermath
Lotto24 became the central vehicle for ZEAL's later return to a licensed German brokerage model.
2009
Shift from German brokerage to international secondary-lottery operationsStrategyBackground
The German Inter-State Gambling Treaty created legal uncertainty for the company's online brokerage activities.
Action taken
Tipp24 suspended German brokerage and used a UK-based structure involving Tipp24.com and MyLotto24 Ltd. to continue offering participation linked to German lottery results.
Aftermath
The arrangement enabled continued operations but left the group exposed to regulatory risks that later contributed to the Lotto24 acquisition strategy.
Recent events
- 2026
Traumautoverlosung expands ZEAL's charity-raffle portfolio[1]
Product launch · Campaign
Dreamify began offering a dream-car raffle, continuing the group's model of combining prize draws with support for social and nonprofit projects.
- 2026
ZEAL acquires the remaining stake in SevenCanyon[1]
M&A
ZEAL acquired the remaining shares of UK-based SevenCanyon, gaining full ownership of platforms including 7days Performance, Redline Competitions and UK Carp Competitions.
- 2025
ZEAL joins the Deutscher Online-Casinoverband[1]
Other
ZEAL Network became a member of the German Online Casino Association.
- 2024
Traumhausverlosung launches in Germany[1]
Product launch · Campaign
ZEAL subsidiary Dreamify gGmbH organized the first Traumhausverlosung, a charity-linked dream-house raffle supporting selected nonprofit organizations.
- 2023
ZEAL receives permission to organize virtual slot-machine games[1]
Regulation · Product launch
ZEAL Network and Lotto24 obtained permission to organize virtual slot-machine games online.
- 2023
ZEAL joins the World Lottery Association[1]
Other
The group became a member of the international association representing state-licensed lotteries and related service providers.
- 2022
Lotto24 receives a German lottery-brokerage license valid through 2029[1]
Regulation
ZEAL Network's subsidiary Lotto24 received a follow-up license for lottery brokerage in Germany.
- 2020
ZEAL returns to the SDAX[1]
Other
ZEAL Network re-entered the SDAX after having been removed from the index in 2017.
- 2020
ZEAL launches the freiheit+ charity lottery[1]
Product launch · Campaign
Through Lotto24, ZEAL introduced freiheit+, a lottery in which ticket sales support educational projects.
- 2019
ZEAL completes Lotto24 acquisition and returns headquarters to Hamburg[1]
M&A
The Lotto24 transaction was completed, and ZEAL decided to relocate its headquarters from London to Hamburg as its German business moved toward licensed lottery brokerage.
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