Zandra Life Sciences

Zandra Life Sciences is an Indian nutraceutical company and the maker of REINCARN, a sleep performance supplement brand. The company is positioned around a single flagship product, REINCARN Night Reboot, which it markets as "India's 1st Sleep Performance Supplement™." The product is a melatonin-free, clinically-dosed formula containing seven ingredients totalling 4,352 mg per serving, including glycine 3,000 mg, magnesium bisglycinate 300 mg, Maizinol UP165 250 mg, L-theanine 200 mg, Tagara root 300 mg, KSM-66 ashwagandha 300 mg, and vitamin B6 P5P 2 mg. The brand explicitly targets non-restorative sleep in high-performing adults who sleep seven hours or more but still wake unrefreshed, rather than people with clinical insomnia. The company's origin story is tied to its founder, Suvirr Menon, who describes growing up on screens and experiencing poor recovery despite adequate sleep duration. According to the brand's own account, Menon identified Maizinol UP165, a patented corn leaf extract, as the key differentiator and built Night Reboot around the 250 mg dose used in published randomised controlled trials. Zandra Life Sciences operates as a private company and holds an FSSAI licence for its supplement operations in India. Its commercial launch is being staged through a pre-order and waitlist model, with the product described as "launching soon" on the REINCARN website. Zandra Life Sciences competes in India's emerging sleep and recovery supplement category, where it seeks to differentiate through clinical dosing, melatonin-free formulation, and evidence-backed ingredients. The brand's positioning is premium and performance-oriented, with a stated nightly cost of ₹78 and free shipping. Its marketing leans heavily on the science of deep sleep, cortisol regulation, and screen-related sleep disruption, and it publishes references to peer-reviewed research to support its claims.

Zandra Life Sciences is an Indian nutraceutical company that emerged around the development of REINCARN, a sleep performance supplement. The company's public narrative centres on its founder, Suvirr Menon, who describes himself as an 18-year-old who grew up on screens, spending 9–11 hours a day on laptops and phones by age 16. According to the brand's about page, Menon experienced grogginess and poor focus despite sleeping seven hours, and found that melatonin made him groggier while magnesium helped only marginally. This personal experience led him to research sleep and recovery, and he concluded that the Indian market lacked products designed for screen-related deep sleep disruption. Menon's research led him to Maizinol UP165, a patented corn leaf extract backed by peer-reviewed randomised controlled trials, including a double-blind study published in the Journal of Medicinal Food (Talbott et al., 2023) at a 250 mg dose. The brand cites this ingredient as clinically shown to extend deep sleep by up to 30 minutes and to reduce salivary cortisol. Zandra Life Sciences built REINCARN Night Reboot around this ingredient, combining it with six other components: glycine, magnesium bisglycinate, L-theanine, Tagara root, KSM-66 ashwagandha, and vitamin B6 P5P. The formula is melatonin-free and positioned as non-habit forming. The company operates under an FSSAI licence, indicating it is registered with India's food safety regulator for nutraceutical products. Its go-to-market strategy has been a pre-order and waitlist campaign, with the product described as "launching soon" and a founding batch available for pre-order. The brand markets directly to consumers through its website, reincarn.in, and emphasises clinical dosing, ingredient transparency, and evidence-based formulation. As of the available evidence, Zandra Life Sciences remains a private company focused on the Indian market, with no disclosed funding, ownership, or distribution partnerships beyond its direct-to-consumer channel.

• REINCARN Night Reboot founding batch pre-orders open, with product described as launching soon.

Premium, science-backed, melatonin-free sleep performance supplement for high-performing adults in India.

• REINCARN Night Reboot

  Melatonin-free sleep performance supplement with 7 ingredients totalling 4,352 mg: glycine 3,000 mg, magnesium bisglycinate 300 mg, Maizinol UP165 250 mg, L-theanine 200 mg, Tagara root 300 mg, KSM-66 ashwagandha 300 mg, vitamin B6 P5P 2 mg.

1. 1REINCARN Night Reboot | India's First Sleep Performance Supplementreincarn.in
2. 2REINCARN - Built for People Who Live on Screensreincarn.in
3. 3Zandra Life Sciences - Wikidatawikidata.org