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Zühre

Turkish modest womenswear brand founded in Istanbul in 2004, offering elegant tesettür (modest) fashion through 300+ dealers and exports to 19 countries.

Last updated September 27, 2026

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Overview

Zühre is a Turkish women's fashion brand specializing in tesettür (modest/Islamic) clothing, founded in Istanbul in 2004. The brand describes itself as creating a new line in women's fashion with modern, elegant and original outerwear collections that combine functionality with aesthetics, drawing on traditional craftsmanship while embracing contemporary fashion. Its product range spans everyday wear to special-occasion pieces, including trench coats, blazers, skirts, shirts, dresses and accessories, designed to suit a wide range of ages and styles. According to the company's own 'About Us' page, Zühre has more than 300 dealers across Turkey and exports to a total of 19 countries, with the Middle East and Europe cited as key markets. The brand positions itself as a pioneer of change in the Turkish modest-fashion sector, emphasizing quality-focused production with fabrics that retain their shape and meticulous workmanship. The brand operates an e-commerce store at zuhre.com.tr, where it sells its collections directly to consumers. Product listings show detailed sizing, fabric composition and care information, and the site offers free shipping on orders over 2,500 TL and a 14-day return policy. Collections highlighted on the homepage include 'Şehre Dönüş' (Return to the City), trench coats, blazers, skirts and accessories, with a focus on structured office wear, neutral tones and hybrid working styles. Zühre's marketing also leverages social media and influencer collaborations under the 'ZühreMoments' banner, featuring named content creators. The brand remains a privately held Turkish company; no parent company or stock listing is indicated in the available sources.

History

Zühre was founded in Istanbul in 2004, according to the brand's official 'About Us' page. From its inception, the company set out to create a new line in women's fashion with modern, elegant and original outerwear collections. Its stated design philosophy is to combine functionality with aesthetics, drawing inspiration from the style of the contemporary urban woman while merging traditional craftsmanship with a contemporary fashion approach. The brand reports that it quickly became a favorite among style-conscious women with its current and original line. Emphasizing experience gained from production, the company states that it prioritizes bringing the highest-quality products to its customers. Over the years, Zühre built a distribution network that today includes more than 300 dealers across Turkey. It also expanded internationally, exporting to a total of 19 countries, with the Middle East and Europe identified as leading markets. The company says this workforce and export activity makes a serious contribution to the national economy. Zühre describes itself as a product of these accumulated experiences and collaborations, adapting rapidly to developments in the sector and positioning itself among the pioneers of change in Turkey's modest-fashion industry. The brand operates a direct-to-consumer e-commerce store at zuhre.com.tr, where it presents seasonal collections such as 'Şehre Dönüş' (Return to the City) and categories including trench coats, blazers, skirts, shirts and accessories. Product pages provide detailed sizing, fabric composition and care instructions, and the site offers free shipping on orders over 2,500 TL and a 14-day return policy. Marketing efforts include social media and influencer collaborations under the 'ZühreMoments' label, featuring named content creators. The brand's collections emphasize structured office wear, neutral tones and hybrid working styles, reflecting its focus on the modern urban woman's wardrobe. No information about ownership changes, parent companies or stock listings is available in the provided sources; Zühre appears to remain a privately held Turkish company.

  • 2004

    Zühre is founded in Istanbul, Turkey.

  • Brand grows to more than 300 dealers across Turkey.

  • Exports expand to a total of 19 countries, led by the Middle East and Europe.

  • Direct-to-consumer e-commerce store launched at zuhre.com.tr.

Products and positioning

Modern, elegant and original modest womenswear combining functionality with aesthetics; quality-focused production with a wide dealer network and international exports.

  • Gömlek Yaka Kuşaklı Trençkot 13751

    Shirt-collar, belted, long-cut, relaxed-fit, lined trench coat in coffee, black, navy and bitter colors; 53% cotton, 47% polyester.

  • Ceket Yaka Kol Detaylı Trençkot 12667

    Jacket-collar trench coat with sleeve detail, available in vizon (mink) and coffee colors.

  • Blazer collection

    Structured blazers for office and hybrid working styles.

  • Şehre Dönüş collection

    Seasonal collection featured on the homepage.

Sources4 sources

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