YX LABELS

YX LABELS is a Japanese entertainment and music label company operating as part of HYBE JAPAN, the Japanese headquarters of the South Korean entertainment group HYBE. The company was established in Japan in 2017 by Bang Si-hyuk, the founder of Big Hit Entertainment (now HYBE), originally under the name Big Hit Entertainment Japan. It was later renamed HYBE LABELS JAPAN and subsequently rebranded as YX LABELS, reflecting a new phase in its identity and strategy. The label describes its mission as creating a new axis in the Japanese music landscape, guided by the corporate ethos of "Youth, eXtreme, and eXcellence." This philosophy emphasizes connecting with young audiences, delivering bold and innovative entertainment experiences, and pursuing excellence in its output. The name YX LABELS itself is tied to this ethos, with "Y" for Youth and "X" for eXtreme and eXcellence. As a label under HYBE JAPAN, YX LABELS is part of a broader global entertainment network that includes HYBE's various labels and operations in South Korea, the United States, and other markets. Its most prominent artist is the boy group &TEAM, which was formed through a collaboration between HYBE and its Japanese operations. The label focuses on the Japanese market while leveraging HYBE's global production and marketing infrastructure. YX LABELS operates in the competitive Japanese music and entertainment industry, where it competes with established domestic labels and agencies. Its connection to HYBE gives it access to significant resources, including production expertise, artist development systems, and international distribution channels. The company's rebranding to YX LABELS signals its ambition to establish a distinct identity within the HYBE family while contributing to the group's expansion in Japan and beyond.

YX LABELS traces its origins to 2017, when Big Hit Entertainment, the South Korean company founded by Bang Si-hyuk, established a Japanese subsidiary named Big Hit Entertainment Japan. This move was part of Big Hit's early efforts to expand its operations beyond South Korea and tap into the Japanese music market, one of the largest and most influential in Asia. In the following years, Big Hit Entertainment underwent a major corporate transformation, rebranding as HYBE in 2021 and restructuring its various business units into a multi-label system. As part of this reorganization, the Japanese subsidiary was renamed HYBE LABELS JAPAN, aligning its identity more closely with the parent group's global branding. The label later adopted the name YX LABELS, marking a new chapter in its development. The rebranding reflected a desire to establish a distinct identity within the HYBE ecosystem while emphasizing its core philosophy. According to the official website, YX LABELS aspires to create a new axis in the Japanese music landscape, guided by the corporate ethos of "Youth, eXtreme, and eXcellence." This ethos is embedded in the name itself: "Y" for Youth, and "X" for eXtreme and eXcellence. A significant milestone for the label was the debut of the boy group &TEAM, which became its flagship artist. &TEAM was formed through a collaboration involving HYBE and its Japanese operations, and the group has since become a prominent act in the Japanese music scene. The label's association with &TEAM and its connection to HYBE's global network have positioned it as a notable player in the Japanese entertainment industry. As a subsidiary of HYBE JAPAN, YX LABELS continues to operate in the Japanese market, leveraging HYBE's production capabilities, artist development expertise, and international reach. The company remains active in artist management, music production, and related entertainment activities.

• 2021

  Big Hit Entertainment rebrands as HYBE; the Japanese subsidiary is renamed HYBE LABELS JAPAN.

• 2017

  Big Hit Entertainment Japan is founded in Japan by Bang Si-hyuk.

• The label is rebranded as YX LABELS, adopting the ethos "Youth, eXtreme, and eXcellence."

• &TEAM debuts as the label's flagship artist.

A Japanese label under HYBE JAPAN aiming to create a new axis in the Japanese music landscape with the ethos "Youth, eXtreme, and eXcellence."

• &TEAM

  Flagship boy group under YX LABELS.

1. 1YX LABELS OFFICIAL SITEyxlabels.com
2. 2YX LABELS - Wikidatawikidata.org
3. 3YX LABELS - 维基百科zh.wikipedia.org