Yuyuan Tourist Mart
A Shanghai-based commercial and tourism enterprise centered on the Yuyuan commercial area, with activities spanning retail, jewelry, food and beverage, property, and cultural tourism.
Last updated October 13, 2026
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Overview
Yuyuan Tourist Mart is a Shanghai-based commercial and tourism enterprise associated with the retail and cultural district surrounding Yuyuan Garden. Its business scope has developed beyond the operation of shops in the historic garden area to include department stores and entertainment venues, gold and jewelry, food and beverages, Chinese pharmaceutical products, souvenirs, antiques, arts and crafts, property development, property management, and import and export trading. The enterprise emerged from the administrative management of shops in Yuyuan Garden. During the 1980s, selected shops were brought together into a more formal commercial organization. In 1987, Yuyuan Shopping Mall was approved as Shanghai’s first commercial holding company. The company subsequently became an early example of a publicly listed Chinese commercial enterprise: its shares were listed on the Shanghai Stock Exchange in 1988, reportedly making it the first listed commercial holding company in China. A corporate restructuring followed in 1992. Shanghai Yuyuan Tourist Mart Co., Ltd. was established to unify the shopping mall’s operations and management, and it replaced the earlier listed entity on the Shanghai Stock Exchange. This structure enabled the company to manage a broader portfolio of commercial, tourism, retail, and property activities while retaining its connection with Yuyuan Garden’s historic and cultural setting. The company’s retail identity is closely associated with traditional Chinese consumption and cultural tourism. Its activities include jewelry and precious-metal retail, restaurants and food outlets, souvenirs, arts and crafts, antiques, and entertainment businesses located in or around the Yuyuan commercial area. The portfolio also includes property-related services and trading activities, giving the company a hybrid profile that combines destination retail, tourism infrastructure, cultural commerce, and real estate-related operations. Fosun became the company’s largest shareholder in the early 2000s. In 2002, a consortium consisting of Fosun High Technology and its major shareholder Guangxin Technology acquired a combined 20 percent stake, with Fosun High Technology holding 90 percent of the consortium’s interest and Guangxin Technology holding 10 percent. Fosun High Technology later acquired Guangxin Technology’s stake, and its parent group subsequently became Fosun International. Yuyuan Tourist Mart is therefore positioned within the Fosun group while continuing to operate as a separately listed company. The company was a constituent of the SSE 180 Index as of November 19, 2016. In February 2024, it announced a proposed share buyback of RMB 200 million. The company stated that the repurchased shares could be used for an employee stock ownership plan or equity incentives. This decision indicates an emphasis on employee alignment and capital-management flexibility, although the available reference material does not establish the final amount repurchased or the subsequent implementation outcome. Yuyuan Tourist Mart’s distinctive positioning is the integration of a historic Shanghai destination with modern commercial management. Rather than functioning solely as a conventional department-store operator or property company, it connects tourism, retail, food and beverage, jewelry, cultural products, and property services around a recognizable urban landmark.
History
Yuyuan Tourist Mart developed from the commercial administration of shops located in Shanghai’s Yuyuan Garden. Before the creation of a formal corporate structure, Yuyuan Shopping Mall was an administrative organization responsible for managing the shops operating in the garden. During the 1980s, a number of these shops were integrated into an enterprise as part of the area’s commercial reorganization. In 1987, Yuyuan Shopping Mall was approved to become Shanghai’s first commercial holding company. The move represented a transition from administrative coordination of a historic shopping area to a corporate model capable of managing multiple commercial operations. In 1988, its shares were listed on the Shanghai Stock Exchange. It was described as the first listed commercial holding company in China, giving the Yuyuan enterprise an early place in the development of China’s modern publicly traded retail sector. In 1992, Shanghai Yuyuan Tourist Mart Co., Ltd. was established to unify the shopping mall’s operations and management. The new company was listed on the Shanghai Stock Exchange in place of the former listed company. Its subsequent scope included department stores and entertainment shops in the Yuyuan area, together with the sale of gold, jade, and other jewelry; food and beverages; Chinese pharmaceutical products; souvenirs; antiques; and arts and crafts. It also entered property development, property management, and import and export trading. The company’s corporate ownership changed significantly in the early 2000s. In 2002, a consortium formed by Fosun High Technology and its major shareholder Guangxin Technology acquired a combined 20 percent of Yuyuan Tourist Mart’s shares and became the largest shareholder. Fosun High Technology held 90 percent of the consortium’s interest, while Guangxin Technology held 10 percent. Fosun High Technology later acquired the Guangxin Technology stake. Its parent group subsequently became Fosun International, placing Yuyuan Tourist Mart within the Fosun group while preserving its status as a separately listed company. Yuyuan Tourist Mart’s operating identity remained tied to the Yuyuan commercial area, but its business model expanded across destination retail, tourism, food service, cultural products, jewelry, and property. The combination of a historic landmark, traditional Chinese merchandise, and contemporary commercial management distinguishes it from a conventional stand-alone department store. Its portfolio includes jewelry brands such as Laomiao Gold and Yayi Jewelry, alongside restaurants, souvenirs, arts and crafts, and other retail and tourism-related activities. The company was recorded as a constituent of the SSE 180 Index on November 19, 2016. In February 2024, it announced a proposed RMB 200 million share buyback. The stated purposes were to support an employee stock ownership plan or provide equity incentives. The available reference material does not provide a confirmed final repurchase amount or details of implementation. Yuyuan Tourist Mart therefore remains best understood as a listed Shanghai commercial group whose core proposition is the integration of cultural tourism, retail, hospitality, jewelry, and property operations around Yuyuan Garden.
- 2024
Share buyback announced
[1]The company announced a proposed RMB 200 million share buyback, with the repurchased shares intended for an employee stock ownership plan or equity incentives.
- 2016
Included in the SSE 180 Index
[1]Yuyuan Tourist Mart was listed as a constituent of the SSE 180 Index as of November 19, 2016.
- 2002
Fosun-led consortium becomes the largest shareholder
[1]A consortium formed by Fosun High Technology and Guangxin Technology acquired a combined 20 percent stake and became Yuyuan Tourist Mart’s largest shareholder.
- 1992
Shanghai Yuyuan Tourist Mart Co., Ltd. is established
[1]A new Shanghai Yuyuan Tourist Mart company was established to unify operations and management, replacing the earlier listed company on the Shanghai Stock Exchange.
- 1988
Initial listing on the Shanghai Stock Exchange
[1]Shares of the predecessor Yuyuan Shopping Mall entity were listed on the Shanghai Stock Exchange. The company was described as China’s first listed commercial holding company.
- 1987
Yuyuan Shopping Mall becomes a commercial holding company
[1]Yuyuan Shopping Mall was approved to become Shanghai’s first commercial holding company, formalizing the corporate organization of shops associated with Yuyuan Garden.
Products and positioning
A destination-commerce operator combining traditional Chinese culture, tourism, retail, dining, jewelry, and commercial property around Shanghai’s Yuyuan Garden area.
Tourist commercial complex
Yuyuan commercial area
The company’s central commercial platform is the retail and tourism district associated with Yuyuan Garden in Shanghai. It brings together department-store activity, entertainment shops, restaurants, cultural merchandise, souvenirs, jewelry, and other visitor-oriented businesses in a historic urban setting. The area functions as both a commercial destination and a gateway to traditional Chinese architectural and cultural experiences.
Gold and jewelry
Laomiao Gold
Laomiao Gold is a gold-jewelry brand associated with Yuyuan Tourist Mart’s jewelry business. Its inclusion in the company portfolio reflects the group’s emphasis on precious-metal retail and culturally recognizable Chinese jewelry commerce. The available reference material identifies the brand as one of the company’s notable offerings but does not provide a detailed product chronology.
Jewelry
Yayi Jewelry
Yayi Jewelry is a jewelry brand associated with Yuyuan Tourist Mart. It forms part of the company’s broader precious-stone, jade, gold, and jewelry activities, which are connected to the retail and cultural-tourism environment of Yuyuan. Specific launch dates and current operating details are not established in the supplied references.
Food service
Food and beverage operations
Food and beverage is one of the company’s established operating categories. Restaurants and food outlets contribute to the destination character of the Yuyuan commercial area, serving visitors alongside retail, entertainment, and cultural attractions. The available material does not identify individual restaurant brands or specific formats.
Cultural retail
Cultural and souvenir merchandise
The company sells or manages businesses connected with souvenirs, antiques, arts and crafts, and other culturally themed merchandise. These categories support Yuyuan’s role as a tourism destination and link commercial activity with traditional Chinese aesthetics, collecting, gifting, and visitor consumption.
Commercial property
Property development and management
Property development and property management form part of Yuyuan Tourist Mart’s broader corporate scope. These activities support the operation and evolution of commercial assets associated with its destination-retail model. The supplied references do not specify individual developments, asset values, or project completion dates.
Controversies
Brand decisions
2024
Announced a RMB 200 million share buybackOtherBackground
In February 2024, Yuyuan Tourist Mart announced a proposed repurchase of shares with a stated value of RMB 200 million.
Action taken
The company planned to use the repurchased shares for an employee stock ownership plan or to support equity incentives.
Aftermath
The supplied reference does not confirm the final repurchase amount, completion date, or the implementation of an employee plan or equity-incentive program.
Announced share-buyback value. RMB 200 million announced (February 2024)
Recent events
- 2024
Yuyuan Tourist Mart announces a RMB 200 million share buyback[1]
Other
In February 2024, the company announced a share repurchase program with a stated value of RMB 200 million. The repurchased shares were intended for use in an employee stock ownership plan or equity-incentive arrangements.
- 2016
Yuyuan Tourist Mart included in the SSE 180 Index[1]
Other
Yuyuan Tourist Mart was identified as a constituent of the SSE 180 Index as of November 19, 2016.
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