Yurun Group
A Chinese conglomerate best known for meat processing, chilled and frozen meat, and processed meat products.
Last updated October 9, 2026
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Overview
Yurun Group is a Chinese conglomerate whose best-known business is the production and distribution of chilled meat, frozen meat, and processed meat products. The group is associated with Yurun Group Limited, a Hong Kong-listed company identified by ticker 1068, and has its principal headquarters in Nanjing, Jiangsu. Its food operations have been marketed under several brands, including Yurun, Furun, Wangrun, and Popular Meat Packing. The group’s food business expanded through acquisitions, processing investments, export approvals, and international partnerships. In 2003 it acquired Haroulian, also described as the Harbin Meat Union, following that company’s privatization and reorganization. In 2007 Yurun entered a ten-million-euro agreement with Italian meat producer Fratelli Beretta to manufacture Italian-style meat products in China under the Beretta brand. A related factory in Ma’anshan opened in 2012, giving the partnership a domestic production base. Yurun also developed international trade links. A Zhejiang operation became the first company in the province approved to export to South Korea in 2010. By 2013, the group had reached an agreement with AFFCO Holdings concerning lamb supplied by AFFCO, while Wangrun-branded products were already being sold in Australia and New Zealand. These developments extended the group beyond its mainland production base and broadened its product portfolio beyond conventional pork and domestic meat products. Although food processing remains the group’s defining activity, Yurun’s corporate structure has included businesses in real estate, construction, hotels, agricultural products, property services, and retail. Constituent or affiliated organizations listed in descriptions of the group include Yurun Food Group, Yurun Real Estate Group, Nanjing Central Emporium, Yurun Construction Group, Yurun Agricultural Products Group, Yurun Hotel Management Group, Yurun Property Service Group, and Yurun 2nd Construction Group. Nanjing Central Emporium, a company with roots dating to 1936, became majority-controlled by Yurun in 2005. Yurun’s market position is therefore that of a diversified Chinese industrial group anchored by a large-scale meat and food-processing business. Its brand architecture combines the corporate Yurun name with specialist or regional labels, while its operating model has included primary processing, prepared foods, branded distribution, retail-related assets, and non-food diversification. Public reference material supplied for this entry does not establish a complete current ownership structure, executive roster, financial profile, or the precise status of every constituent group; those details remain subject to verification.
History
Yurun Group developed as a Chinese food-processing-centered conglomerate with its principal base in Nanjing, Jiangsu. Its core activity has been meat processing, covering chilled meat, frozen meat, and processed meat products. The group’s products have been sold through several brand names, notably Yurun, Furun, Wangrun, and Popular Meat Packing, allowing it to address different product categories and markets while retaining an association with the broader Yurun organization. A significant early expansion step described in reference material occurred in 2003, when Yurun acquired Haroulian, also known as the Harbin Meat Union, after the enterprise underwent privatization and reorganization. The transaction strengthened Yurun’s industrial presence in northern China and formed part of the group’s expansion through ownership of established meat-processing assets. Yurun’s corporate development also included a public-market milestone. Yurun Group Limited was listed on the Hong Kong Stock Exchange in 2005 under stock code 1068. In the same year, the wider group acquired a majority stake in Nanjing Central Emporium, a retail organization whose institutional history dates to 1936. This investment illustrated the group’s movement beyond food processing into retail and commercial assets. International cooperation became another element of the food business. In 2007 Yurun signed a ten-million-euro agreement with Fratelli Beretta of Italy to manufacture Italian-style meats in China under the Beretta brand. The associated Ma’anshan Beretta factory opened in 2012. The project combined Yurun’s Chinese manufacturing and distribution capabilities with Beretta’s established product identity and know-how in Italian-style meat products. The company continued to develop export capabilities. In 2010, a Yurun company in Zhejiang became the first enterprise in that province approved to export to South Korea. Yurun also expanded its international sourcing and sales relationships. By 2013 it had entered into an agreement with AFFCO Holdings concerning the purchase of lamb from AFFCO, while Wangrun products were being sold in Australia and New Zealand. These activities show an effort to diversify both geographically and by meat category. Alongside the food business, Yurun’s listed constituent groups and affiliated businesses have covered real estate, construction, hotels, agricultural products, property services, and retail. Descriptions of the group identify Yurun Real Estate Group, Yurun Construction Group, Yurun Hotel Management Group, Yurun Agricultural Products Group, Yurun Property Service Group, Nanjing Central Emporium, and Yurun 2nd Construction Group among these activities. The cited material gives formation years for several units, including Yurun Real Estate Group and Yurun Property Service Group in 2002, Yurun Construction Group in 1993, Yurun Agricultural Products Group in 2009, Yurun Hotel Management Group in 2011, and Yurun 2nd Construction Group’s legal predecessor in 2020. The available reference material does not provide enough verified information to describe later restructuring, current executives, ownership changes, financial performance, or the present operating status of each subsidiary in detail. Accordingly, Yurun is best characterized here as a diversified Chinese group historically anchored by a large meat-processing business, with documented expansion through acquisitions, branded manufacturing partnerships, exports, international sourcing, and non-food investments.
- 2013
AFFCO lamb agreement
[1]Yurun entered an agreement with AFFCO Holdings to buy lamb supplied by AFFCO, while Wangrun products were sold in Australia and New Zealand.
- 2012
Ma’anshan Beretta factory opens
[1]The factory established in connection with the Beretta cooperation began operations in Ma’anshan.
- 2010
South Korean export approval
[1]A Yurun operation in Zhejiang became the first company in the province approved to export to South Korea.
- 2007
Agreement with Fratelli Beretta
[1]Yurun entered a ten-million-euro agreement with Fratelli Beretta to produce Italian-style meats in China under the Beretta brand.
- 2005
Hong Kong listing and Nanjing Central Emporium investment
[1]Yurun Group Limited was listed on the Hong Kong Stock Exchange under code 1068, and the wider group acquired a majority stake in Nanjing Central Emporium.
- 2003
Acquisition of Haroulian
[1]Yurun acquired Haroulian, also known as the Harbin Meat Union, after its privatization and reorganization.
Products and positioning
A large Chinese meat-processing and food group with additional businesses in property, construction, hospitality, agriculture, retail, and property services.
Chilled, frozen, and processed meat
Yurun
The principal Yurun brand is associated with the group’s core meat-processing portfolio. It covers chilled and frozen meat as well as prepared and processed meat products distributed through the company’s Chinese food business.
Processed meat
Furun
Furun is one of the branded product lines used by Yurun for processed meat products. The available reference material identifies the brand as part of the group’s food portfolio but does not specify a complete range or individual product launch dates.
Meat products
Wangrun
Wangrun is a Yurun-associated meat brand with documented sales outside mainland China. Reference material specifically notes sales in Australia and New Zealand by 2013, indicating that the brand served an export as well as a domestic role.
Processed meat
Popular Meat Packing
Popular Meat Packing is identified as one of the names under which Yurun marketed processed meat products. The supplied sources do not provide enough detail to describe its full assortment, geographic scope, or current standalone status.
Italian-style processed meat · 2007
Beretta-branded Italian-style meats
Produced in China through Yurun’s cooperation with Fratelli Beretta, this line extended the group into Italian-style meats and used the Beretta brand. Production was linked to the Ma’anshan factory, which opened in 2012.
Controversies
2015
4 Batches of Yurun Meat Products Fail Food and Drug Administration Sampling Inspection
In the food sampling inspections announced in 2015, four Yurun products—spiced braised beef, Meto salami, red bacon, and smoked grilled sausage—were found to be substandard. The manufacturers were different companies under the group.
Brand decisions
2013
Secure international lamb sourcing through AFFCOStrategyBackground
Yurun was expanding its meat portfolio and international supply relationships while Wangrun products were reaching Australia and New Zealand.
Action taken
Yurun entered an agreement with AFFCO Holdings to purchase lamb supplied by AFFCO.
Aftermath
The agreement supported diversification into lamb and strengthened the group’s international sourcing network.
2010
Pursue South Korean export approvalStrategyBackground
Yurun sought to expand the overseas reach of its Zhejiang food operations.
Action taken
A Yurun company in Zhejiang obtained approval to export to South Korea.
Aftermath
The company was described as the first in Zhejiang to receive that approval.
2007
Partner with Fratelli Beretta on Italian-style meatsOtherBackground
Yurun sought to broaden its processed-food portfolio through cooperation with an established Italian meat producer.
Action taken
The companies agreed to produce Italian-style meats in China under the Beretta brand, with an agreement value of EUR 10,000,000.
Aftermath
A related production facility opened in Ma’anshan in 2012.
Agreement value. EUR 10,000,000 (2007 agreement)
2005
List Yurun Group Limited in Hong KongStrategyBackground
The group used a listed company structure to support its food business and broader corporate activities.
Action taken
Yurun Group Limited listed on the Hong Kong Stock Exchange under ticker 1068.
Aftermath
The listing made the food group a publicly traded enterprise in Hong Kong.
2003
Acquire Haroulian after privatization and reorganizationM&ABackground
Haroulian, also referred to as the Harbin Meat Union, had undergone privatization and reorganization before Yurun pursued the acquisition.
Action taken
Yurun acquired the meat-processing enterprise as part of its food-sector expansion.
Aftermath
The acquisition expanded Yurun’s industrial footprint and strengthened its position in China’s meat-processing sector.
Recent events
- 2013
Yurun reaches lamb-supply agreement with AFFCO Holdings[1]
Other
Yurun entered an agreement with AFFCO Holdings to purchase lamb supplied by AFFCO, supporting the group’s international meat sourcing and product expansion.
- 2012
Ma’anshan Beretta factory opens[1]
Product launch
The production facility associated with Yurun’s agreement with Fratelli Beretta opened in Ma’anshan, China.
- 2010
Yurun Zhejiang operation receives South Korean export approval[1]
Regulation
A Yurun operation in Zhejiang became the first company in the province approved to export meat products to South Korea.
- 2007
Yurun enters Italian-meat production agreement with Fratelli Beretta[1]
M&A · Product launch
Yurun agreed to cooperate with Fratelli Beretta on producing Italian-style meat products in China under the Beretta brand.
- 2005
Yurun listed on the Hong Kong Stock Exchange[1]
Other
Yurun Group Limited became publicly listed in Hong Kong under stock code 1068, providing a listed vehicle for the group’s food business and broader corporate activities.
Sources2 sources
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