YUPP! Entertainment

YUPP! Entertainment is a Thai record label and talent management agency based in Bangkok, founded in 2018 on the mission "YOUTH with DOUBLE UP!". The company describes itself as a premier Thai label with a global outlook, specializing in discovering and cultivating young, dynamic talent. Its roster has included MILLI, Flower.far, GALCHANIE, deasy and KRISTA SHIM, alongside former artists such as MAIYARAP, BEN BIZZY, BLACKSHEEP, LAZYLOXY, AUTTA, NAMEMT, AINN, FIZZIE, GENIE PAK and JJSON. Beyond recorded music, YUPP! is active in music and video production, artist management and strategic brand partnerships, positioning itself as a force in contemporary youth culture. The label's best-known artist is MILLI, who in 2022 became the first solo Thai artist to appear at Coachella, performing with 88rising and finishing her set by eating a bowl of mango sticky rice while shouting to the audience. That moment became a viral cultural touchstone for Thai music internationally. YUPP! has also built a strong in-house creative ecosystem, producing music videos, documentaries and live events, and running initiatives such as the YUPP! SCHOOL TOUR in 2024 and 2025. In 2024 the label formed DREAMGALS, a special unit comprising MILLI, Flower.far and GALCHANIE. The project generated viral attention and awards recognition, including R&B Artist of the Year at the TOTY Awards 2025 and Best Rising Star at the Kom Chad Luek Awards 2025. YUPP! artists have also featured in brand campaigns, including Maybelline New York's Sunkisser 2-in-1 Blush & Highlighter with Flower.far and GALCHANIE, and a special collection with Fallen Angels for GALCHANIE's "Baby Tee". The label continues to release albums and events, including MILLI's second album "HEAVYWEIGHT" and its accompanying Tuktuk Radio parade and release party. YUPP! Entertainment operates as a private company and does not appear to be listed on a stock exchange. Its output spans singles, albums, music videos, documentaries, fan meets and brand collaborations, with a focus on youth-oriented pop, R&B and hip-hop. The label's stated mission and roster reflect an ambition to connect Thai youth culture with global audiences.

YUPP! Entertainment was founded in 2018 in Bangkok, Thailand, with the mission "YOUTH with DOUBLE UP!". The label set out to discover and cultivate young, dynamic talent, and quickly built a roster that would come to include MILLI, Flower.far, GALCHANIE, deasy and KRISTA SHIM, alongside former artists such as MAIYARAP, BEN BIZZY, BLACKSHEEP, LAZYLOXY, AUTTA, NAMEMT, AINN, FIZZIE, GENIE PAK and JJSON. From its early years, YUPP! positioned itself not only as a record label but as a talent management agency and creative production house, handling music and video production, artist management and strategic brand partnerships. A defining moment for the label came in 2022, when MILLI became the first solo Thai artist to appear at Coachella, performing with 88rising. Her set ended with her eating a bowl of mango sticky rice and shouting to the audience, a moment that went viral and brought global attention to Thai music and to YUPP! as her label. The label continued to expand its activities through 2024, running the YUPP! SCHOOL TOUR 2024 and producing projects such as "DREAMGALS & FRIENDS", "WENDY'S THIRSTY" for the FU ME FEST music video, "HEY HEY MILLI feat. ฮาย อาภาพร" for Songkran 2024, and "MILLI JORBOR" for a graduation party fanmeet. In 2024, YUPP! formed DREAMGALS, a special unit comprising MILLI, Flower.far and GALCHANIE. The project was described as "THE 2024 SPECIAL UNIT FROM YUPP! ENTERTAINMENT" and generated viral attention with the tagline "WE ARE 'DREAMGALS'". DREAMGALS went on to win R&B Artist of the Year at the TOTY Awards 2025 and Best Rising Star at the Kom Chad Luek Awards 2025. Flower.far and GALCHANIE were also recognized among Lifestyle Asia's 50 ICONS as "MUSIC INNOVATORS". In 2025, YUPP! continued its momentum with the YUPP! SCHOOL TOUR 2025, the release of MILLI's second album "HEAVYWEIGHT" and its accompanying Tuktuk Radio parade and release party, the "MILLI TO THE RING" documentary and match in collaboration with FAIRTEX, and a special collection with Fallen Angels for GALCHANIE's "Baby Tee". Flower.far and GALCHANIE also appeared in a Maybelline New York campaign for the Sunkisser 2-in-1 Blush & Highlighter. The label's official site highlights these achievements under its 2024 and 2025 timelines, reflecting its ongoing role in Thai youth culture and its global ambitions.

• 2025

  MILLI releases second album "HEAVYWEIGHT"; YUPP! SCHOOL TOUR 2025; DREAMGALS wins R&B Artist of the Year at TOTY Awards and Best Rising Star at Kom Chad Luek Awards.

• 2024

  YUPP! SCHOOL TOUR 2024 takes place; DREAMGALS special unit formed with MILLI, Flower.far and GALCHANIE.

• 2022

  MILLI becomes the first solo Thai artist to appear at Coachella, performing with 88rising.

• 2018

  YUPP! Entertainment founded in Bangkok, Thailand, on the mission "YOUTH with DOUBLE UP!".

Premier Thai record label and talent management agency with a global outlook, shaping contemporary youth culture.

• MILLI - "HEAVYWEIGHT" album

• DREAMGALS - special unit project

• GALCHANIE - "Baby Tee" music video

• MILLI TO THE RING documentary

• TUKTUK RADIO x MILLI

1. 1YUPP! official websiteyuppentertainment.com
2. 2ABOUT — YUPP!yuppentertainment.com
3. 3YUPP! Entertainment on Wikidatawikidata.org
4. 4YUPP! ENTERTAINMENT on Haitian Wikipediaht.wikipedia.org