Yunifang
Yunifang is a Chinese skincare brand whose products and positioning draw on ingredients and beauty traditions it describes as Eastern.
Last updated October 12, 2026
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Overview
Yunifang (御泥坊) is a skincare brand associated with Hunan Yunifang Cosmetics Co., Ltd. The company’s official website presents the brand around the idea of developing skincare solutions for “Eastern skin,” and describes its approach as combining historical traditions, research into skin, selected ingredients, craftsmanship, and Eastern aesthetics. Its pages state that the brand’s positioning draws on beauty traditions dating to 1890; this is a brand-origin statement, not a supplied record establishing the company’s founding year. The current featured range includes a black ginseng collagen firming serum, a peony brightening facial oil, a dual-action mud mask, a brightening and spot-fading toner-and-lotion set, and a brightening sheet mask. The company also describes products and ingredients such as its “water-flying mud essence,” an illite-based cleansing ingredient, and an “Eastern classic” series. These are the brand’s own product and ingredient descriptions; the supplied sources do not independently verify performance or efficacy claims. The brand emphasizes research and product development. Its official introduction refers to a research team of more than 100 people, over 200 patent certifications, and 20 years of specialized work on Eastern skin. The website does not provide named founders or executives, a specific founding year, ownership beyond the association with the named cosmetics company, or a detailed account of sales markets. It provides a Changsha, Hunan contact address and directs visitors to store-finding and authorized-store information.
History
Yunifang’s official brand introduction frames its identity through the idea of Eastern beauty traditions and skincare for Eastern skin. It says the brand is “源于1890年东方美妆” (“originating from Eastern beauty in 1890”) and also describes 20 years of focused work on Eastern skin. These are statements about the brand’s claimed heritage and research focus; the available pages do not establish a precise corporate founding year or explain the relationship between the 1890 reference and the company’s formation. The company’s current website identifies Hunan Yunifang Cosmetics Co., Ltd. and gives a contact address in Changsha, Hunan. It presents Yunifang as an active skincare brand with featured products spanning facial serums and oils, mud masks, skincare sets, and sheet masks. Its product pages emphasize ingredients and concepts including black ginseng, peony, and mud-derived material, while its brand pages describe a research-led approach and an “Eastern skin equation.” The supplied official pages do not provide a dated chronology of the company’s launch, founders, ownership changes, major expansions, or leadership. They do state that the brand has a research team of more than 100 people, over 200 patent certifications, and more than 93 million user selections. Because these are undated statements from the brand itself, they should be treated as official brand claims rather than independently verified historical milestones. No major dated corporate event can be established from the available evidence.
Brand heritage claimed to date back to 1890 as an Eastern beauty brand.
Modern corporate entity Hunan Yunifang Cosmetics Co., Ltd. copyright notice dated 2013.
Over 20 years of dedicated research into Eastern skin.
Obtained over 200 patent certifications.
Reached over 93 million cumulative user selections.
Products and positioning
The brand positions itself as an Eastern skincare specialist, presenting products as solutions for Eastern skin and highlighting traditional beauty references, selected ingredients, research, craftsmanship, and Eastern aesthetics.
Oriental Black Ginseng Collagen Firming Serum
A featured facial serum that the brand presents as a black-ginseng and collagen firming product.
Oriental Peony Brightening Facial Oil
A featured facial oil presented by the brand as a peony-based brightening product.
Water-Flying Mud Dual-Action Mask
A featured mud mask described by the brand as combining cleansing and skin-barrier care.
Brightening and Spot-Fading Toner-and-Lotion Set
A featured toner-and-lotion set that the brand markets for brightening and spot fading.
Brightening Sheet Mask
A featured sheet mask marketed by the brand for brightening.
Controversies
Sources5 sources
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