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Yuna Music LLC

Yuna Music LLC is the independent music brand and direct-to-fan platform of Malaysian singer-songwriter Yuna, releasing her EPs, singles, and fan memberships.

Last updated September 27, 2026

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Overview

Yuna Music LLC is a United States business entity associated with the Malaysian singer-songwriter known professionally as Yuna. It functions as the commercial and creative home for her recorded music releases and her direct-to-fan membership program, rather than as a large multi-artist record label. The official website, yunamusic.com, presents a catalogue of EPs and singles including 'The Valour Hour' EP, the single 'Wasteland', 'Believer', 'If You Don't Love Me', the 'Wasting Away' EP, the 'Battle' EP, and the Malay-language 'Masih Yuna' EP, which the site describes as a return to her Malaysian roots with music in her native language. Beyond recorded music, Yuna Music operates a subscription offering called YUNATIONALS. The site lists monthly and yearly membership tiers priced in Malaysian ringgit (MYR 15.00 per month and MYR 170.00 per year), with benefits such as video diaries, live streams, ticket pre-sales, access to a Discord server, and first access to music videos. This positions the brand as a hybrid between an artist label imprint and a fan-engagement platform. The entity is described in public data as a US business entity by Yuna, indicating that the company is tied to the artist herself and is privately held. The brand's operating reach spans the United States and Malaysia, reflecting Yuna's Malaysian origins and her US-based career. Its identity is therefore best understood as an artist-owned music brand and imprint rather than a conventional record label with a roster of signed acts.

History

Yuna Music LLC is the business entity behind the independent music brand of Yuna, the Malaysian singer-songwriter. Public data describes it simply as a US business entity by Yuna, and its official website serves as the primary hub for her releases and fan membership program. The brand's history is closely tied to Yuna's own recording career rather than to a long lineage of label operations. The website catalogues a series of recent and current projects: 'The Valour Hour' EP, the single 'Wasteland', 'Believer', 'If You Don't Love Me', the 'Wasting Away' EP, the 'Battle' EP, and the Malay-language 'Masih Yuna' EP. The site notes that with 'Masih Yuna', Yuna goes back to her Malaysian roots and releases music in her native language, signalling a bilingual creative direction that the brand supports. Alongside music releases, Yuna Music has built a subscription community called YUNATIONALS. The membership is offered on a monthly or yearly basis, priced in Malaysian ringgit, and includes video diaries, live streams, ticket pre-sales, access to a Discord server, and first access to music videos. This direct-to-fan model reflects a broader industry shift toward artist-owned platforms that bypass traditional label intermediaries. Because the entity is privately held and artist-owned, its corporate history is not marked by public listings, large acquisitions, or a roster of third-party artists. Instead, its development tracks Yuna's own release schedule and her engagement with fans across the United States and Malaysia.

  • Release of 'The Valour Hour' EP

  • Release of single 'Wasteland'

  • Release of 'Wasting Away' EP

  • Release of 'Battle' EP

  • Release of Malay-language 'Masih Yuna' EP

  • Launch of YUNATIONALS fan membership program

Products and positioning

Artist-owned independent music brand and direct-to-fan platform for Yuna's releases and fan community.

  • The Valour Hour EP

  • Wasteland single

  • Believer music video

  • If You Don't Love Me lyric video

  • Wasting Away EP

  • Battle EP

  • Masih Yuna EP

  • YUNATIONALS membership

Sources2 sources

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