Yuichi Toyama
YUICHI TOYAMA. is both a brand and a person: the name of the designer behind it all, merging traditional craftwork and innovative design.
Last updated September 2, 2026
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Overview
YUICHI TOYAMA. is an eyewear brand that sets the standard for 'new made-in-Japan' quality by marrying traditional craftwork and innovative design. The brand is named after its designer, Yuichi Toyama, who works from a philosophy of merging traditional skills with innovative design. The eyewear is described as simple but unique, expressing individuality without following trends. The brand also has a line called YUICHI TOYAMA : 5, created in collaboration with five handpicked artisans from Fukui, Japan.
History
Starting Spring 2017, the brand name USH by Yuichi Toyama changed to YUICHI TOYAMA. This year marks the 25th anniversary of Yuichi's artistic journey as an eyewear designer. Yuichi Toyama is an eyewear designer and C.E.O. of Atelier Cinq Co., Ltd.
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