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Yuhan-Kimberly

Yuhan-Kimberly is a South Korean household and personal-care company whose brand portfolio spans baby care, feminine care, family care, aging care, skin care, hygiene and health care.

Last updated September 15, 2026

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Overview

Yuhan-Kimberly (유한킴벌리) presents itself as a household-goods specialist company, describing its purpose as acting for daily life, health and the global environment under the slogan 'Better Care for a Better World'. Its business areas are organized into Baby & Child Care, Feminine Care, Family Care, Aging Care, Skin Care, Hygiene & Safety and Health Care, with brands including Huggies (하기스), Greenfinger (그린핑거), Bebe Gro (베베그로우), Goodnites (굿나이트), Goodfeel (좋은느낌), White (화이트), Kleenex (크리넥스), Skat (스카트), Depend (디펜드) and Forest Seoul (포레스트 서울). The company states it is working toward 2030 sustainability goals, reporting that sustainable products account for 95% of sales and citing its 'Make Our Land Green and Green' tree-planting program and quality-of-life beneficiaries and participants.

History

The available official pages describe Yuhan-Kimberly as a household-goods specialist company operating across baby and child care, feminine care, family care, aging care, skin care, hygiene and safety, and health care. Its feminine-care business states that it has led the Korean sanitary-pad market and has pursued product innovation such as wearable overnight pads, eco-friendly and organic pads, and unbleached pads that touch the skin directly; it also mentions developing first-period underwear for adolescents, supporting menstrual information and education, and the 'Cheer Up, Daughters' donation campaign. Its family-care business holds brands such as Kleenex, Poppy and Skat, covering toilet paper, facial tissue, masks and sanitary dishcloths. Its aging-care business supplies segmented professional aging-care products for incontinence, rehabilitation, nursing and caregiving. Its skin-care business offers solutions for all ages from infants to adults. Its hygiene and safety business supplies hygiene products and industrial goods for public and industrial settings, and its health-care business offers surgical drapes, gloves and masks designed to prevent infections in medical environments. The company also reports sustainability efforts, including 2030 sustainability goals, a 95% sustainable-product sales share, its 'Make Our Land Green and Green' tree-planting program, and quality-of-life beneficiaries and participants.

Products and positioning

A household-goods specialist company that presents its brands as caring for daily life, health and the global environment, and that reports sustainability-linked goals and performance.

  • Baby & Child Care

    Huggies (하기스)

  • Baby & Child Care / Skin Care

    Greenfinger (그린핑거)

  • Baby & Child Care

    Bebe Gro (베베그로우)

  • Baby & Child Care

    Goodnites (굿나이트)

  • Feminine Care

    Goodfeel (좋은느낌)

  • Feminine Care

    White (화이트)

  • Family Care

    Kleenex (크리넥스)

  • Family Care

    Skat (스카트)

  • Family Care

    Kleenex MyBidet (크리넥스 마이비데)

  • Aging Care

    Depend (디펜드)

  • Skin Care

    Forest Seoul (포레스트 서울)

Marketing campaigns

  • Make Our Land Green and Green (우리강산 푸르게 푸르게)
  • Cheer Up, Daughters (힘내라 딸들아)

Sources4 sources

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