YU Televentures
An Indian consumer-electronics sub-brand of Micromax that sold online-focused smartphones, connected health products, and accessories.
Last updated August 22, 2026
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Overview
YU Televentures was an Indian consumer-electronics brand created by Micromax Informatics in partnership with Cyanogen Inc. It was incorporated in November 2014 and positioned as an internet-oriented smartphone challenger aimed at younger, value-conscious consumers. The brand’s initial strategy combined comparatively aggressive hardware pricing, online-first distribution, and software differentiation through Cyanogen OS, which was presented as a more customizable Android-based operating system than the standard software commonly shipped on budget phones at the time. YU’s first major product was the YU Yureka, launched in January 2015. The handset used a Qualcomm Snapdragon 615 platform, 2 GB of RAM, LTE connectivity, and Cyanogen OS based on Android Lollipop. Its market identity was closely tied to online retail and the Cyanogen partnership, while its hardware relationship with Coolpad made it part of a broader pattern of rebranded or jointly sourced devices in the Indian smartphone market. The Yureka was followed by a succession of phones spanning entry-level, mid-range, and performance-oriented segments, including the Yuphoria, Yunique, Yutopia, Yunicorn, Yureka Black, Yunique 2, Yureka 2, and YU Ace. The company also experimented beyond phones. Its portfolio included the YUFit fitness band, HealthYU health-monitoring device, YUpix portable printer, and jYUice power banks. These products reflected an attempt to build a wider connected-device ecosystem around the YU name rather than remain solely a handset label. The brand’s development was affected by the discontinuation of Cyanogen OS by the CyanogenMod developer group in December 2016. This undermined one of YU’s principal software differentiators and complicated the company’s ability to maintain promised software updates on some devices. YU continued releasing phones after that point, including models using stock Android, but the brand’s market visibility declined. The YU sub-brand was subsequently discontinued, and its official website was redirected to Micromax’s website. The reference article records that YU was remade on 7 June 2019, although the brand is generally treated as inactive or discontinued in its original smartphone-business form.
History
YU Televentures was incorporated in November 2014 as a joint venture between Micromax Informatics Limited and Cyanogen Inc. The venture was designed to give Micromax a distinct smartphone label with a strong online identity and access to Cyanogen OS rights in India. Rather than competing only through conventional retail, YU emphasized online sales, enthusiast-oriented specifications, and software customization. The first handset, YU Yureka, arrived in January 2015. It used Cyanogen OS based on Android Lollipop and paired a 64-bit Snapdragon 615 processor with 2 GB of RAM and LTE support. The model was described as a legal rebranding of the Coolpad F2. YU then broadened its range with the Yuphoria in May 2015, a lower-cost device using a Snapdragon 410 platform, and the Yunique in September 2015, an inexpensive 4G handset aimed at the budget segment. The Yureka Plus, Yutopia, Yureka Note, and other variants extended the range across different screen sizes and specifications. YU also attempted to establish a broader device portfolio. In July 2015 it released the YUFit fitness band and HealthYU health-monitoring device. YUfit tracked information such as steps and calories, while HealthYU was described as monitoring measurements including blood pressure, body temperature, and heart rate. Other products included the YUpix portable printer and jYUice power banks with capacities of 5,000 mAh and 10,000 mAh. The smartphone line continued through 2016 and 2017. YU launched the Yureka S, Yutopia, Yunicorn, Yunique Plus, Yureka Black, Yunique 2, and Yureka 2. These products moved from entry-level hardware to more capable mid-range and performance specifications, including Snapdragon, MediaTek, larger batteries, fingerprint readers, and higher-resolution displays. Some devices used stock Android rather than Cyanogen software. Cyanogen OS became a strategic problem when the CyanogenMod developer group discontinued the operating system in December 2016. The change affected YU’s software roadmap and contributed to difficulties around promised updates for stock-Android versions of some phones. YU continued to release devices, including the YU Ace in September 2018, but the brand no longer had the same software distinction that had supported its initial launch. The YU sub-brand was later discontinued by Micromax, and its official website was redirected to Micromax’s main website. The reference article also records that YU was remade on 7 June 2019. In ownership terms, Micromax co-founder Rahul Sharma held a 99% controlling stake, while Vikas Jain and Sumeet Arora held the remaining 1% together. YU is therefore best understood as a discontinued Micromax-associated consumer-electronics and smartphone brand rather than an independent publicly listed telecom operator.
- 2019
YU remade
[1]The reference article records that YU was remade on 7 June 2019.
- 2018
YU Ace launched
[1]YU introduced the YU Ace, listed as its latest smartphone in the reference material.
- 2017
YU continues smartphone releases
[1]The company released models including Yureka Black, Yunique 2, and Yureka 2.
- 2016
Cyanogen OS discontinued
[1]The CyanogenMod developer group discontinued Cyanogen OS, disrupting a key element of YU’s product proposition.
- 2015
YU Yureka launched
[1]YU entered the smartphone market with the Cyanogen OS-powered Yureka, sold through an online-oriented model.
- 2015
YU expands into wearables and health devices
[1]YU introduced the YUFit fitness band and HealthYU health-monitoring device.
- 2014
YU Televentures incorporated
[1]YU was incorporated as a joint venture between Cyanogen Inc. and Micromax Informatics, with Cyanogen OS rights for India.
Products and positioning
An internet-first Indian smartphone and consumer-electronics brand targeting young, value-conscious users with competitively specified devices, online distribution, and customizable Android software.
Smartphone · 2015
YU Yureka
YU’s first smartphone, released in January 2015. It used Cyanogen OS based on Android Lollipop, a 64-bit Qualcomm Snapdragon 615 platform, 2 GB of RAM, LTE connectivity, and an Adreno 405 GPU. The handset was described as a legal rebranding of the Coolpad F2 and became the clearest expression of YU’s online-first, enthusiast-oriented launch strategy.
Smartphone · 2015
YU Yureka Plus
An improved Yureka variant released in July 2015. It added a 13-megapixel camera and a 1080p Full HD display while retaining Cyanogen OS in one configuration. A stock-Android version was also offered, although the planned software-update path was affected by the later closure of Cyanogen Inc.
Smartphone · 2015
YU Yuphoria
A compact, lower-cost smartphone launched in May 2015. It featured 2 GB of RAM, 16 GB of storage, a Snapdragon 410 chipset, a 5-inch 720p display, and separate Cyanogen OS and stock-Android variants. The later YU5010A version received an update enabling VoLTE support.
Smartphone · 2015
YU Yutopia
Released in December 2015 as a higher-end successor to the Yuphoria. Its specifications included a Snapdragon 810 processor, 5.2-inch WQHD display, 4 GB of RAM, 32 GB of storage, a 3,000 mAh battery with quick charging, and a fingerprint sensor.
Smartphone · 2016
YU Yunicorn
A mid-range smartphone released in May 2016. It used a MediaTek Helio P10 processor, 4 GB of RAM, 32 GB of storage, a 5.5-inch Full HD display, a 4,000 mAh battery, and a fingerprint sensor, with 13-megapixel rear and 5-megapixel front cameras.
Smartphone · 2015
YU Yunique
A budget 4G handset launched in September 2015. It combined a Snapdragon 410 processor, 1 GB of RAM, and a 4.7-inch display. The model was positioned around affordable entry-level smartphone use in India and was later followed by the higher-memory Yunique Plus.
Smartphone · 2016
YU Yunique Plus
An upgraded Yunique variant released in August 2016, principally distinguished by an increase to 2 GB of RAM while retaining the budget-phone role of the original range.
Smartphone · 2017
YU Yureka Black
A June 2017 smartphone using a Snapdragon 430 processor, 4 GB of RAM, a fingerprint sensor, a 13-megapixel rear camera, and an 8-megapixel front camera. It shipped with Android Marshmallow and was upgradeable to Android Nougat 7.1.1.
Smartphone · 2017
YU Yunique 2
A July 2017 budget device with a MediaTek MT6737 quad-core processor, 2 GB of RAM, 16 GB of storage, Android Nougat, and 13-megapixel rear and 5-megapixel front cameras.
Smartphone · 2017
YU Yureka 2
Released in September 2017, the Yureka 2 used a Snapdragon 625 chipset, 4 GB of RAM, a 4,000 mAh battery, Quick Charge 3.0, and 16-megapixel rear and 8-megapixel front cameras. It was positioned against mid-range devices such as Xiaomi’s Redmi Note 4.
Smartphone · 2018
YU Ace
Launched in September 2018 and identified in the reference material as the latest YU smartphone. It used a MediaTek MT6739WW processor, Android 8.0 Oreo, and two configurations: 2 GB of RAM with 16 GB of storage, or 3 GB of RAM with 32 GB of storage.
Fitness tracker · 2015
YUFit
A fitness-tracking band released in July 2015. It was designed to record activity information such as steps, calories burned, and food-calorie data.
Health device · 2015
HealthYU
A health-monitoring device introduced in July 2015 for recording data such as blood pressure, body temperature, and heart rate.
Portable printer
YUpix
A portable mobile printer using an ink cartridge and supplied paper sheets for small-format printing from mobile devices.
Power bank
jYUice
A power-bank line offered in 5,000 mAh and 10,000 mAh capacities. The devices used anodized aluminum housings, lithium-polymer batteries, USB outputs, and a multicolor LED charge indicator.
Brand decisions
2018
Launch the YU AceProduct launchBackground
YU continued serving the entry-level smartphone segment after its earlier Cyanogen-centered products.
Action taken
The company launched the YU Ace with Android Oreo, a MediaTek platform, and two memory-and-storage configurations.
Aftermath
The YU Ace is identified in the reference material as the brand’s latest smartphone release.
2016
Move beyond the original Cyanogen software propositionStrategyBackground
The discontinuation of Cyanogen OS created uncertainty for YU’s software roadmap and updates.
Action taken
YU released or maintained stock-Android versions of some devices while continuing hardware launches under the YU name.
Aftermath
The loss of Cyanogen OS reduced the distinctiveness of the brand’s original software strategy and complicated update commitments.
2014
Create a Cyanogen-powered online smartphone brandStrategyBackground
Micromax and Cyanogen established YU to pursue a distinct smartphone proposition in India using Cyanogen OS and online-oriented distribution.
Action taken
YU was incorporated as a joint venture and obtained official Cyanogen OS rights for the Indian market.
Aftermath
The arrangement shaped YU’s early differentiation and supported the launch of the Yureka and subsequent Cyanogen-based phones.
- Discontinue the YU sub-brandStrategy
Background
YU’s visibility declined after the Cyanogen software relationship ended and the smartphone portfolio continued under changing software arrangements.
Action taken
Micromax discontinued the YU sub-brand and redirected its official website to Micromax’s website.
Aftermath
YU ceased operating as a standalone active consumer brand, although the reference article records a later remake in June 2019.
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