Ypê
Ypê is a Brazilian brand offering a family of household cleaning and personal care products.
Last updated September 10, 2026
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Overview
Ypê presents itself as a brand with a family of products for the home, including bleach, stain remover, fabric softener, disinfectant, detergent, steel wool sponge, multi-purpose cleaner, furniture polish, cloths, bar soap, paste soap, powder soap, liquid soap, and limescale and stain removers. It also lists a personal care line with deodorant cream, roll-on deodorant, body moisturizer, bar soap, liquid soap, and liquid soap in oil. The brand publishes institutional content about its history, sustainability, governance, people, careers, and news, and maintains social media under the handle @oficialype.
Products and positioning
Household cleaning product family
Ypê lists a family of products for the home: bleach, stain remover, concentrated and traditional fabric softener, disinfectant, detergent, concentrated detergent, machine powder detergent, sponge, steel wool, multi-purpose cleaner, perfumed cleaner, heavy-duty cleaner, furniture polish, creamy multi-purpose product, cloth, bar soap, paste soap, powder soap, liquid soap, limescale remover, and stain remover.
Personal care line
Ypê lists a personal care line: deodorant cream, roll-on deodorant, body moisturizer, bar soap, liquid soap, and liquid soap in oil.
Sources3 sources
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