YouSee
Danish telecommunications and television brand offering broadband, television, mobile, and fixed-line services.
Last updated November 4, 2026
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Overview
YouSee is a Danish consumer telecommunications and entertainment brand best known for combining television distribution, fixed broadband, mobile communications, telephony, and streaming-related services. It operates primarily in Denmark and is described as the country's largest quadruple-play provider. The brand developed from the cable-television activities of Denmark's regional telephone companies and ultimately became part of the TDC corporate structure. The business's roots reach back to 1963, when Jydsk Telefon began considering cable television. A nationwide cable infrastructure became legally possible after parliamentary action in 1985. In 1990, legislation prepared the consolidation of Denmark's regional telephone companies under Tele Danmark. The regional operators were merged in 1995, and Tele Danmark Kabel TV was established as the country's first nationwide cable-television company. Tele Danmark changed its corporate name to TDC in 2000, causing the cable business to be renamed TDC Kabel TV. A short-lived consumer identity, OnCable, was introduced in 2001 to communicate that the business offered more than television, but the name was abandoned in 2002. In 2007, TDC separated TDC Kabel TV from the parent company's other subsidiaries and renamed it YouSee on 1 October. The new name emphasized a broader consumer proposition rather than a purely television-oriented cable operator. Broadband, fixed IP telephony, television packages, on-demand services, and later mobile services were progressively brought under the same identity. In 2016, TDC's consumer activities were merged with YouSee, transferring TDC consumer customers for IPTV, broadband, and mobile services into the YouSee brand. The mobile network itself continued to be operated through TDC's network organization. YouSee's broadband business has used the cable network's return path and DOCSIS technology since the early 2000s. Services originally marketed as Webspeed became YouSee Broadband in 2007. The company has since offered connectivity through coaxial cable, fiber, and legacy copper infrastructure. Important network developments included the introduction of 100 Mbit/s broadband in 2012, 300 Mbit/s service in 2016, gigabit cable broadband in areas upgraded to DOCSIS 3.1 in 2017, and symmetrical 2.5 Gbit/s fiber service through the TDC Net infrastructure in 2021. A gradual retirement of the old copper network was announced for the period beginning in 2024 and extending toward 2030. Television remains a central part of the brand. YouSee moved digital cable distribution toward unencrypted digital reception in 2009, ended MPEG-2/MPEG-4 simulcasting in 2013, and completed the shutdown of its analogue television signal in 2016. Its traditional Basic, Medium, and Full packages were supplemented by individually selectable channels and the Bland-selv pick-and-mix model. In 2018, a points-based system enabled customers to combine channels and streaming services. YouSee Play was relaunched in 2022 as an internet-delivered offering allowing customers to choose television channels and streaming services without relying on a traditional basic package. The brand also provides mobile voice and data services over the TDC Net network. Onfone, acquired by TDC in 2011, was rebranded as YouSee Mobile in 2013. The network introduced nationwide 5G service in 2020, while mobile broadband products subsequently used both 4G and 5G connectivity. Fixed telephony evolved from the Cabletalk IP-telephony service introduced in 2005 and was renamed YouSee Telefoni in 2007. Organizationally, YouSee became part of TDC's consumer-focused OpCo structure during the 2018 separation of network and operating activities. OpCo was renamed Nuuday in 2019 and was legally separated from TDC Net in June of that year. TDC A/S became a holding company without employees at the end of 2021, leaving Nuuday and TDC Net as separate operating companies. The supplied reference material states that Nuuday changed its name to TDC Brands in April 2026. YouSee remains a Denmark-focused service brand rather than an international consumer telecom identity. Its customer base has declined from a reported peak of approximately 1.4 million in 2015 to about 784,000 customers in the cited reference material.
History
YouSee emerged from the development of Denmark's nationwide cable-television infrastructure. Jydsk Telefon showed interest in cable television in 1963, but national construction required legislative authorization. A 1985 parliamentary decision opened the way for the regional telephone companies to build a nationwide cable network. Further telecommunications legislation in 1990 established the framework for Tele Danmark, which brought together KTAS, Jydsk Telefon, Tele Sønderjylland, Fyns Telefon, and Rigstelefonen. The regional companies were consolidated in 1995. In the same period, Tele Danmark Kabel TV was established as a nationwide cable-television company. When Tele Danmark adopted the TDC name in 2000, the cable operation became TDC Kabel TV. In 2001 it briefly used the OnCable brand, intended to indicate that the service extended beyond television. The experiment ended in 2002, when the TDC Kabel TV name returned. TDC Kabel TV expanded from television into communications services. It introduced IP telephony under the Cabletalk name in 2005 and developed broadband using a return path and DOCSIS technology on its cable network around 2000–2002. In 2007 the business was kept as a separate legal identity within TDC and renamed YouSee on 1 October. Webspeed broadband and Cabletalk telephony were subsequently brought under YouSee branding as YouSee Broadband and YouSee Telefoni. The brand's television service underwent a series of technical and commercial changes. In 2009, YouSee began distributing digital television without encryption under the YouSee Clear marketing name, while maintaining analogue distribution for older television equipment. MPEG-2 distribution was later discontinued in favor of MPEG-4, and analogue television ended in February 2016. Cable radio was phased out in 2017, while remaining radio functions delivered through the digital television platform were discontinued in 2020. YouSee experimented with more flexible television purchasing. Extra channels were introduced in 2011, initially subject to a minimum purchase requirement. Bland-selv was launched in 2014, allowing customers to exchange channels within larger packages. The company moved to a points-based model in 2018, letting customers combine channels and selected streaming services. YouSee Play, first launched in 2014 as a multiscreen television product, was discontinued in 2015 and its functionality was folded into the main television service. The YouSee Play name returned in 2022 for an internet-delivered offering based on customer choice rather than a mandatory basic package. The broadband business progressed from 100 Mbit/s service in 2012 to 300 Mbit/s in 2016 and 1,000 Mbit/s cable service in 2017 where DOCSIS 3.1 was available. Network modernization involved Huawei for cable and related infrastructure and Nokia for copper upgrades. In 2021, YouSee began offering 2.5 Gbit/s symmetrical service over TDC Net's fiber network. The planned retirement of the legacy copper network, announced for a period beginning in 2024 and extending to 2030, represents a longer-term shift toward cable and fiber access. Mobile services entered the YouSee portfolio through TDC's acquisition of Onfone in 2011. Onfone was retained as a separate brand until its rebranding as YouSee Mobile in December 2013. The service uses the TDC Net mobile network. A network modernization program originally associated with Huawei was later assigned to Ericsson, and nationwide 5G service launched in September 2020. The 3G network was phased out in 2022, while 2G remained available for compatible services. YouSee also pursued standalone digital entertainment initiatives. YouBio launched in December 2012 as a subscription-oriented movie streaming service in response to Netflix and HBO's Danish expansion. It was converted into a movie-rental proposition in 2014 and subsequently closed. YouSee Wifi-Spot, launched in March 2014, attempted to create a nationwide public hotspot layer using participating cable modems. The service was shut down within the same month after security incidents involving access between public hotspot functions and customers' private networks. In corporate terms, TDC merged its consumer business with YouSee in 2016. The 2018 division of TDC Group into NetCo and OpCo placed YouSee in OpCo, which was renamed Nuuday in 2019. Nuuday was legally separated from TDC Net in June 2019. On 31 December 2021, TDC A/S became a holding company without employees, leaving Nuuday and TDC Net as separate companies. The supplied reference material states that Nuuday adopted the TDC Brands name in April 2026. YouSee continues to serve Danish consumers through broadband, television, mobile, telephony, digital entertainment, and retail stores.
- 2022
YouSee Play is relaunched
[1]YouSee Play returns as an internet-based service centered on customer-selected channels and streaming services.
- 2021
2.5 Gbit/s fiber service introduced
[1]YouSee introduces symmetrical 2.5 Gbit/s service using TDC Net fiber.
- 2020
5G service launches
[1]YouSee begins offering 5G mobile broadband through the TDC network.
- 2019
OpCo becomes Nuuday
[1]The TDC operating company containing YouSee is renamed Nuuday and later legally separated from TDC Net.
- 2017
Gigabit cable broadband launches
[1]DOCSIS 3.1 deployment allows 1,000 Mbit/s cable broadband in upgraded locations.
- 2016
TDC consumer business merges with YouSee
[1]TDC's consumer IPTV, broadband, and mobile customers are migrated into YouSee.
- 2012
100 Mbit/s broadband introduced
[1]YouSee begins offering 100 Mbit/s download speeds.
- 2007
YouSee brand launches
[1]TDC Kabel TV changes its consumer brand to YouSee on 1 October.
- 2000
Tele Danmark becomes TDC
[1]The parent company changes its name to TDC and the cable operation becomes TDC Kabel TV.
- 1995
Tele Danmark Kabel TV is established
[1]The regional telephone companies are merged into Tele Danmark, which establishes the first nationwide Danish cable television company.
Products and positioning
A Danish converged consumer communications and entertainment provider built around bundled broadband, television, mobile, and telephony services.
Fixed broadband · 2007
YouSee Broadband
YouSee Broadband provides consumer internet access through coaxial cable, fiber, and historically copper telephone infrastructure. The service evolved from Webspeed and has used DOCSIS technology on the cable network. Product development moved from 100 Mbit/s service in 2012 to 300 Mbit/s in 2016, gigabit cable service after DOCSIS 3.1 upgrades, and up to 2.5 Gbit/s symmetrical fiber service through TDC Net.
Digital television · 2007
YouSee TV
YouSee TV distributes digital television over coaxial and fiber networks using DVB-C and MPEG-4, and also supports IPTV over cable, fiber, and copper access. The service historically offered Basic, Medium, and Full packages, later supplemented by individually selectable channels and streaming services. The company discontinued analogue television in 2016 and has offered HD and 4K content.
Television and streaming · 2022
YouSee Play
The current YouSee Play proposition is an internet-delivered television service that lets customers choose channels and streaming services. It reflects YouSee's shift from fixed channel bundles toward more configurable entertainment subscriptions. The name was first used for a multiscreen service in 2014, discontinued in 2015, and reused for the current format in 2022.
Mobile telecommunications · 2013
YouSee Mobile
YouSee Mobile provides mobile voice and data services over the TDC Net network. It developed from TDC's Onfone acquisition and adopted the YouSee name in 2013. The service uses Denmark's 2G, 4G, and 5G infrastructure, with nationwide 5G launched in 2020 and 3G subsequently phased out.
Mobile broadband · 2020
YouSee Mobile Broadband
This product provides mobile internet access using the TDC Net 4G and 5G networks. Available data allowances have ranged from modest consumer packages to plans with substantially larger quotas, including offerings cited at up to 1,000 GB.
Fixed telephony · 2007
YouSee Telefoni
YouSee Telefoni offers fixed voice services using IP technology as well as traditional landline access. It originated as Cabletalk, an IP-telephony service introduced by TDC Kabel TV in 2005, and was renamed as part of the 2007 YouSee rebrand.
Movie streaming · 2012
YouBio
YouBio was YouSee's attempt to establish a Danish movie-streaming service as Netflix and HBO entered the market. It launched in 2012 with applications for mobile devices and smart televisions, as well as a dedicated media player. It was converted into a rental service in 2014 and then closed.
Low-cost telecommunications brand · 2005
Fullrate
Fullrate was a TDC flanker brand offering broadband and mobile services. It operated from 2005 until its announced closure in 2020, when customers were migrated to YouSee.
Controversies
Brand decisions
2022
Relaunch YouSee Play as a fully selectable online serviceProduct launchBackground
The television market was shifting toward streaming and customer-selected channel combinations.
Action taken
YouSee relaunched YouSee Play as an internet-based product without a mandatory basic package, allowing customers to select channels and streaming services.
Aftermath
Traditional Basic, Medium, and Full packages remained available, but YouSee Play provided a more flexible alternative.
2020
Close Fullrate and migrate customersStrategyBackground
TDC decided to simplify its Danish consumer brand portfolio and discontinue its low-cost Fullrate brand.
Action taken
Fullrate was shut down and its customers were moved to YouSee.
Aftermath
YouSee absorbed the customer relationships and became the continuing consumer brand for those services.
2018
Move television toward points-based customizationStrategyBackground
Customers increasingly expected flexibility in choosing television channels and streaming services rather than taking large fixed bundles.
Action taken
YouSee replaced the earlier Bland-selv structure with a points system that could be spent on channels and selected streaming services.
Aftermath
The model became a step toward the more fully configurable YouSee Play service introduced later.
2016
Integrate TDC consumer services into YouSeeStrategyBackground
TDC sought to consolidate its consumer-facing activities under a single brand.
Action taken
TDC migrated its consumer IPTV, broadband, and mobile customer base into YouSee.
Aftermath
YouSee became the principal Danish consumer brand for the combined service portfolio, while the underlying mobile network retained TDC-related corporate branding.
2007
Rebrand TDC Kabel TV as YouSeeStrategyBackground
The cable television business was expanding into broadband, telephony, and other consumer services, making a television-specific name less representative of its scope.
Action taken
TDC Kabel TV adopted the YouSee brand on 1 October 2007.
Aftermath
The YouSee identity became the umbrella for TDC's Danish consumer communications and entertainment services.
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