Young Living Essential Oils

Corporate brand

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A leading essential oil brand known for its direct sales model and high-quality oils.

Last updated August 31, 2026

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Overview

Young Living, founded in 1993 and headquartered in Lehi, Utah, is a globally recognized essential oil brand. The company sells oils and related products through a direct sales model, emphasizing quality control from seed to seal. Its product line includes single oils, blends, supplements, and skincare.

Products and positioning

Mid-to-high-end, emphasizing natural, pure, and healthy lifestyle.

Product categories. Essential oils · Health supplements · Personal care products

Controversies

2020
Young Living faces lawsuit over alleged false claims
A class-action lawsuit was filed against Young Living alleging false advertising and deceptive practices regarding the health benefits of their essential oils.
Source

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