Youme Town Beppu
Retailer / private label
UnclaimedYoume Town Beppu is a shopping center in Beppu, Oita Prefecture, Japan, operated by Izumi Co., Ltd. and opened in 2007.
Last updated September 27, 2026
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Overview
Youme Town Beppu (ゆめタウン別府) is a shopping center located in Beppu, Oita Prefecture, Japan, operated by Izumi Co., Ltd. It opened on November 29, 2007, on the site of the former Kusunoki Port (formerly Beppu Port) municipal land, facing National Route 10 (Beppu-Oita Highway) in the central urban area of Beppu. The facility has a site area of 21,300 m², total floor area of 87,735 m², and sales floor area of 21,000 m². Annual sales were estimated at 9.4 billion yen for the fiscal year ending February 2010 (4.5 billion yen from Izumi's direct operations and 4.9 billion yen from tenants). The shopping center is part of Izumi's "Youme Town" chain of shopping centers. It offers a wide range of goods and services including fashion, fashion accessories, household goods, restaurants and food, and services such as clinics. The store operates from 9:30 to 21:00 for food and direct sales floors (excluding some tenants), 10:00 to 21:00 for specialty stores (excluding some), and 11:00 to 21:00 for the restaurant area. It provides various services including gift wrapping, delivery, tax-free procedures, and electronic money options such as Yu-ka, nanaco, Edy, iD, QUICPay, and PayPay. The facility includes amenities such as restrooms, multipurpose restrooms, nursing rooms, diaper changing stations, AEDs, free water service, dry ice, public phones, taxi call phones, recycling boxes, post boxes, photo booths, bicycle air pumps, parking, bicycle parking, and ATMs (Oita Bank, Howa Bank, Oita Mirai Shinkin Bank, Japan Post Bank). The center has a floor configuration: rooftop, 5th floor, and 4th floor are parking; 3rd floor includes living goods, Meirindo Bookstore, and food court; 2nd floor includes fashion, imports (X-SELL), and Daiso; 1st floor includes food, pharmacy, and restaurants; basement is parking. Access is via a 10-minute walk from Beppu Station on the JR Kyushu Nippo Main Line, or 15 minutes from Higashi-Beppu Station. Buses from Kamenoi Bus and Oita Kotsu stop at "Rukawa Youme Town Mae" bus stop. Major roads nearby include National Route 10 (Beppu-Oita Highway), Oita Prefectural Route 52 (Rukawa-dori), and Akiba-dori. The opening of Youme Town Beppu was preceded by significant local controversy. The former Kusunoki Port site was reclaimed in December 1992, and after plans for a large hotel failed, the city sought a complex development. In 2004, Izumi's plan was selected, but it faced opposition from the Beppu Chamber of Commerce and Industry and others, leading to a divisive debate. A protest rally organized by the chamber drew 1,500 people, exceeding the venue's capacity of 1,000. Mayor Hiroshi Hamada, who supported the development, initially froze the plan in January 2005, then lifted the freeze in January 2006, resigned mid-term in April 2006, and won a re-election focused on the issue. A location agreement was signed on June 2, 2006, and construction began on October 10, 2006. The store had a pre-opening on November 27, 2007, and a grand opening on November 29, 2007. A renewal opening occurred on November 20, 2013. A second-phase plan to build a cinema complex on the opposite side of National Route 10 was included in the location agreement. It was incorporated into the "Beppu City Central Urban Area Revitalization Basic Plan" approved by the Prime Minister on July 9, 2008, with a scale of 4-7 screens. Izumi submitted a written commitment on March 8, 2008, to start the second phase by April 2009, but announced a postponement on December 23, 2009, citing worsening profitability. On September 18, 2014, Beppu City indicated that realization was difficult after consultations with Izumi, which cited oversupply due to a planned cinema at JR Oita City and stated that installation would be difficult in the future. Youme Town Beppu remains an active shopping center in Beppu, serving the local community with a mix of direct retail and specialty tenants. It is a key commercial facility in the city's central area.
History
Youme Town Beppu is a shopping center in Beppu, Oita Prefecture, Japan, operated by Izumi Co., Ltd. It opened on November 29, 2007, on the site of the former Kusunoki Port (formerly Beppu Port) municipal land, facing National Route 10 (Beppu-Oita Highway) in the central urban area of Beppu. The facility has a site area of 21,300 m², total floor area of 87,735 m², and sales floor area of 21,000 m². Annual sales were estimated at 9.4 billion yen for the fiscal year ending February 2010 (4.5 billion yen from Izumi's direct operations and 4.9 billion yen from tenants). The shopping center is part of Izumi's "Youme Town" chain of shopping centers. It offers a wide range of goods and services including fashion, fashion accessories, household goods, restaurants and food, and services such as clinics. The store operates from 9:30 to 21:00 for food and direct sales floors (excluding some tenants), 10:00 to 21:00 for specialty stores (excluding some), and 11:00 to 21:00 for the restaurant area. It provides various services including gift wrapping, delivery, tax-free procedures, and electronic money options such as Yu-ka, nanaco, Edy, iD, QUICPay, and PayPay. The facility includes amenities such as restrooms, multipurpose restrooms, nursing rooms, diaper changing stations, AEDs, free water service, dry ice, public phones, taxi call phones, recycling boxes, post boxes, photo booths, bicycle air pumps, parking, bicycle parking, and ATMs (Oita Bank, Howa Bank, Oita Mirai Shinkin Bank, Japan Post Bank). The center has a floor configuration: rooftop, 5th floor, and 4th floor are parking; 3rd floor includes living goods, Meirindo Bookstore, and food court; 2nd floor includes fashion, imports (X-SELL), and Daiso; 1st floor includes food, pharmacy, and restaurants; basement is parking. Access is via a 10-minute walk from Beppu Station on the JR Kyushu Nippo Main Line, or 15 minutes from Higashi-Beppu Station. Buses from Kamenoi Bus and Oita Kotsu stop at "Rukawa Youme Town Mae" bus stop. Major roads nearby include National Route 10 (Beppu-Oita Highway), Oita Prefectural Route 52 (Rukawa-dori), and Akiba-dori. The opening of Youme Town Beppu was preceded by significant local controversy. The former Kusunoki Port site was reclaimed in December 1992, and after plans for a large hotel failed, the city sought a complex development. In 2004, Izumi's plan was selected, but it faced opposition from the Beppu Chamber of Commerce and Industry and others, leading to a divisive debate. A protest rally organized by the chamber drew 1,500 people, exceeding the venue's capacity of 1,000. Mayor Hiroshi Hamada, who supported the development, initially froze the plan in January 2005, then lifted the freeze in January 2006, resigned mid-term in April 2006, and won a re-election focused on the issue. A location agreement was signed on June 2, 2006, and construction began on October 10, 2006. The store had a pre-opening on November 27, 2007, and a grand opening on November 29, 2007. A renewal opening occurred on November 20, 2013. A second-phase plan to build a cinema complex on the opposite side of National Route 10 was included in the location agreement. It was incorporated into the "Beppu City Central Urban Area Revitalization Basic Plan" approved by the Prime Minister on July 9, 2008, with a scale of 4-7 screens. Izumi submitted a written commitment on March 8, 2008, to start the second phase by April 2009, but announced a postponement on December 23, 2009, citing worsening profitability. On September 18, 2014, Beppu City indicated that realization was difficult after consultations with Izumi, which cited oversupply due to a planned cinema at JR Oita City and stated that installation would be difficult in the future. Youme Town Beppu remains an active shopping center in Beppu, serving the local community with a mix of direct retail and specialty tenants. It is a key commercial facility in the city's central area.
- 2014
Beppu City indicated on September 18 that realization of the cinema complex was difficult after consultations with Izumi.
- 2013
Renewal opening on November 20.
- 2009
Izumi announced postponement of the second phase on December 23, citing worsening profitability.
- 2008
Izumi submitted a written commitment on March 8 to start the second phase by April 2009; the second-phase plan was incorporated into the national revitalization plan on July 9.
- 2007
Pre-opening on November 27; grand opening on November 29.
- 2006
Mayor Hamada lifted the freeze in January; resigned mid-term in April; re-elected in the subsequent election; location agreement signed on June 2; construction began on October 10.
- 2005
Mayor Hiroshi Hamada announced a freeze on the plan in January.
- 2004
Public recruitment for the project plan began in January; Izumi's plan was selected in August.
- 2000
Beppu City Central Urban Area Revitalization Basic Plan formulated in February, aiming for complex development of the Kusunoki Port site.
- 1992
Reclamation of the former Kusunoki Port site completed in December.
Products and positioning
A regional shopping center in central Beppu, part of the Youme Town chain, offering a mix of direct retail and specialty tenants.
Product categories. Fashion apparel · Fashion accessories · Household goods · Groceries · Restaurant food · Services (clinics, etc.)
Sources3 sources
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