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Yotpo

Yotpo is an eCommerce marketing platform offering AI visibility, reviews and UGC, loyalty and referrals, SMS and email, and subscriptions solutions.

Last updated September 15, 2026

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Overview

Yotpo provides marketing solutions for eCommerce brands, including AI visibility, reviews and UGC, loyalty and referrals, SMS and email, and subscriptions products. The company states it is trusted by 35K+ commerce brands and helps brands earn trust, build loyalty, and grow. It was founded in 2011 after co-founder Tomer Tagrin. Yotpo operates across 100 countries and 5 continents, serving brands from fast-growing DTC brands to the world's largest retailers.

History

Yotpo was founded in 2011 after co-founder Tomer Tagrin. The company positions itself as leading the next era of trust and loyalty in eCommerce, helping brands earn trust, build loyalty, and grow with confidence. Yotpo turns customer voice into proof and everyday moments into long-term relationships. Its mission is to help brands build meaningful and lasting relationships with their customers through AI-powered reviews and loyalty, turning customer feedback into revenue, driving repeat purchases, and creating communities of loyal advocates across every channel.

Products and positioning

Leading the next era of trust and loyalty in eCommerce; helping brands earn trust, build loyalty, and grow with confidence.

  • Yotpo Discover

    AI visibility platform that tracks and controls how AI engines recommend products, built around the catalog and powered by reviews, loyalty, and commerce data.

  • Reviews & UGC

    Enhances sites with AI-driven displays of quality reviews and customizable galleries.

  • Loyalty & Referrals

    Motivates customers with rewards and turns them into brand advocates.

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