Yorokobu

Yorokobu is a Spanish independent publication that began as a blog and grew into a magazine and digital media brand. It covers trends, creativity, architecture, design, film, television and music, among other subjects. The publication was created by journalist Juanjo Moreno, who remains its director. Its name comes from the Japanese word "yorokobu," which means "happiness." The magazine operates from Madrid, at C/ Acebo 13, 28016 Madrid, and maintains a collaboration agreement with eldiario.es. Yorokobu presents itself with the tagline "Take a walk on the slow side," signalling a slower, more reflective approach to culture and ideas. Its editorial team includes Juanjo Moreno as director, Luis B as art director, Gema Lozano as chief editor, Mariángeles García in editorial, Fermín Abella as deputy director and strategy director, and Laura Calvo in editorial coordination. The wider team includes Marisa Caballero and Silvia Moreno as branded content strategists, Carla Ferrería as digital manager, and Konsu Llorente in illustration and design. Beyond its own website, Yorokobu produces branded content and publishes a print magazine, with numbered issues such as issue #147. It maintains a newsletter, a private area for subscribers, and an online shop. Its content spans business, creativity, ideas, sustainability and entertainment, and it is active across social platforms including Bluesky, Threads, Facebook, X, Pinterest, LinkedIn, WhatsApp and email. The publication's editorial identity blends cultural journalism with design and creative-industry coverage, and it has expanded into branded content work for commercial partners. Its collaboration with eldiario.es extends its reach within Spanish digital media. Yorokobu remains an active, privately held media brand based in Madrid.

Yorokobu began as a blog and developed into a magazine and digital publication focused on trends, creativity, architecture, design, film, television and music. It was created by journalist Juanjo Moreno, who also serves as its director. The name derives from the Japanese word "yorokobu," meaning "happiness." The publication is based in Madrid and has a collaboration agreement with eldiario.es. Over time it has expanded its output to include a print magazine with numbered issues, a newsletter, a subscriber area, an online shop, and branded content services. Its editorial team and contributors are listed on its "Sobre Yorokobu" page, and its website presents articles across categories such as Business, Creativity, Ideas, Sustainability and Entertainment.

• Yorokobu is created by journalist Juanjo Moreno, initially as a blog.

• Yorokobu develops into a magazine covering trends, creativity, architecture, design, film, television and music.

• Yorokobu establishes a collaboration agreement with eldiario.es.

• Yorokobu publishes numbered print issues, including issue #147.

Independent Spanish culture, creativity and design publication with a slow-living editorial stance.

• Yorokobu magazine

  Print magazine with numbered issues.

• yorokobu.es

  Official website publishing articles and branded content.

• Newsletter

  Email newsletter for subscribers.

• Online shop

  TIENDA online store.

1. 1Yorokobu - Take a walk on the slow sideyorokobu.es
2. 2Sobre Yorokobu - Yorokobuyorokobu.es
3. 3Yorokobu - Wikidatawikidata.org
4. 4Yorokobu - Viquipèdiaca.wikipedia.org