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Yorkie/Controversies

Yorkie controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2002Complaints over gendered Yorkie advertising
  2. 2002Men-only sampling promotion prohibited

  1. 2002

    Complaints over gendered Yorkie advertising

    A Yorkie advertisement from the 2002 relaunch received 97 complaints to the Advertising Standards Authority on grounds of sexism. The ASA concluded that the complaints were not justified, but the episode became a notable controversy in the brand's advertising history.

    Source

  2. 2002

    Men-only sampling promotion prohibited

    A related promotion that distributed free Yorkie samples exclusively to men was banned by the councils of Liverpool and Birmingham, creating a separate local-government response to the campaign's gender-specific execution.

    Source