Yogi Tea

Yogi Tea is an American tea brand established in 1973 and associated with herbal, green, and black tea blends. Its origins are linked to Yogi Bhajan, a Kundalini yoga instructor whose teachings and interest in Ayurvedic medicine influenced the brand's first recipe. The original blend combined cinnamon, cardamom, ginger, cloves, and black pepper, creating a warming, aromatic tea positioned around traditional herbs and spices rather than conventional black-tea refreshment alone. The brand developed around the broader wellness and natural-food movements, using herbal formulations and organic positioning as central elements of its identity. Its range includes caffeine-free herbal teas as well as green- and black-tea products, allowing it to address consumers seeking both functional or wellness-oriented infusions and more familiar caffeinated tea formats. The brand's identity is closely associated with botanical ingredients, spice-forward flavor profiles, and packaging and communications that connect tea consumption with balance, mindfulness, and holistic well-being. Yogi Tea operates through separate regional structures. East West Tea Company, LLC owns and operates the brand in the United States and North America, while YOGI TEA GmbH serves the European business. European manufacturing is based in Imola, Italy, with offices in Hamburg, Germany. In the United States, the company has maintained a sales and marketing presence in Portland, Oregon, and moved its American manufacturing operations from Springfield, Oregon, to a new LEED-certified facility in Eugene in 2018. The relocation gave the company a dedicated production site while reinforcing an environmental dimension in its operations. The brand has expanded beyond its original herbal recipe into a broad portfolio of organic herbal, green, and black tea blends. It remains privately held and is marketed internationally, particularly in North America and Europe. Yogi Tea also sponsors programs on National Public Radio, linking the brand with public-media audiences and themes of culture, health, and personal well-being. Although its origin story is tied to a named teacher and a distinctive Ayurvedic influence, the present-day business is best understood as a packaged-tea brand managed through East West Tea Company's operating structure.

Yogi Tea was established in 1973 in connection with Yogi Bhajan, a Kundalini yoga instructor whose teaching tradition helped shape the brand's early identity. The original tea recipe was influenced by Ayurvedic medicine and used a combination of cinnamon, cardamom, ginger, cloves, and black pepper. This formulation gave the product a distinctive warming and aromatic character and established the use of herbs and spices as a defining feature of the brand. From its beginnings, Yogi Tea developed as more than a conventional tea label. Its story connected tea drinking with yoga, natural living, and holistic wellness, while its formulations emphasized botanical ingredients. Over time, the brand broadened its offer beyond the original herbal mixture to include organic herbal teas as well as green and black tea blends. This expansion enabled Yogi Tea to serve consumers interested in caffeine-free herbal infusions and those seeking traditional tea varieties with a wellness-oriented identity. The business is privately held and is operated through regional entities. East West Tea Company, LLC owns Yogi Tea and manages its North American operations. In Europe, the business operates as YOGI TEA GmbH. European manufacturing takes place in Imola, Italy, and the European organization has offices in Hamburg, Germany. This regional structure supports the brand's distribution across North America and European markets while preserving a shared international identity. A significant operational change occurred in 2018, when Yogi Tea moved its U.S. manufacturing activities from Springfield, Oregon, to a new LEED-certified facility in Eugene. The company retained a satellite sales and marketing office in Portland, Oregon. The Eugene move marked an investment in dedicated American production capacity and gave the brand an operational base associated with environmentally conscious building standards. Yogi Tea's public profile has also been supported by sponsorship of National Public Radio programs. The sponsorship reflects the brand's alignment with audiences interested in culture, health, ideas, and personal well-being. Today, Yogi Tea remains an active packaged-tea brand with a portfolio spanning herbal, green, and black blends. Its enduring differentiation comes from the combination of organic and botanical positioning, spice-led recipes, Ayurvedic inspiration, and a lifestyle narrative rooted in mindfulness and holistic health.

• 2018

  U.S. manufacturing moved to Eugene

  [1]Yogi Teaen.wikipedia.org

  Yogi Tea relocated American manufacturing from Springfield, Oregon, to a new LEED-certified facility in Eugene, Oregon.

• 1973

  Yogi Tea was established

  [1]Yogi Teaen.wikipedia.org

  The brand was founded in association with Yogi Bhajan, whose Ayurvedic-influenced tea recipe became the basis for Yogi Tea's early identity.

A natural and wellness-oriented tea brand built around organic botanicals, Ayurvedic-inspired formulation, warming spices, and mindful lifestyle associations.

• Herbal tea · 1973

  Original Yogi Tea blend

  The original blend is associated with the brand's founding story and is influenced by Ayurvedic medicine. Its recipe combines cinnamon, cardamom, ginger, cloves, and black pepper, producing a warm, aromatic, spice-forward infusion that distinguishes Yogi Tea from more conventional single-ingredient teas.

• Herbal tea

  Organic herbal tea blends

  Yogi Tea's herbal portfolio centers on organic botanical and spice combinations. These blends are associated with the brand's wellness positioning and include caffeine-free options intended for consumers seeking flavorful infusions linked to natural and holistic lifestyles.

• Green tea

  Green tea blends

  The brand's green-tea range extends Yogi Tea beyond caffeine-free herbal infusions. Green tea products retain the brand's botanical and wellness-oriented presentation while offering a tea format familiar to consumers seeking a naturally caffeinated beverage.

• Black tea

  Black tea blends

  Yogi Tea also offers black-tea blends, broadening its portfolio into a more traditional caffeinated category. These products are presented within the same natural, organic, and holistic brand framework as its herbal and green teas.

• National Public Radio program sponsorship

  United States

  Yogi Tea sponsors National Public Radio programs, using public-media support to maintain visibility among audiences interested in wellness, culture, ideas, and mindful living.

  Source

• 2018

  Relocation of U.S. manufacturing operationsStrategy

  Background

  Yogi Tea needed a new base for its American manufacturing activities after operating in Springfield, Oregon.

  Action taken

  The company moved U.S. manufacturing to a new LEED-certified facility in Eugene, Oregon, while retaining a Portland sales and marketing office.

  Aftermath

  The relocation established Eugene as the brand's U.S. manufacturing base and added a facility associated with environmentally conscious construction standards.

  Source

• 2019

  Yogi Tea completes acquisition of Choice Organic Teas[2]Yogi Tea 完成对 Choice Organic Teas 的收购nosh.com

  Reported: 2019-10-02

  Yogi Tea, owned by East West Tea Company, completed its acquisition of Choice Organic Teas earlier in 2019 for an undisclosed sum.

1. 1Yogi Teaen.wikipedia.org
2. 2Yogi Tea 完成对 Choice Organic Teas 的收购nosh.com