Yo-Zuri
Yo-Zuri is a Japanese fishing tackle brand making fishing lures, lines, and leaders for over 50 years, sold worldwide.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Yo-Zuri has been making quality fishing lures, fishing lines, and leaders in Japan for over 50 years and shipping throughout the world. The company states that its fishing products have stood the test of time and that it has developed technologically advanced fishing products that constantly lead the industry, becoming one of the top rated brands of hard-baits in the world. Its lures are described as crafted to be the most realistic looking, with the best actions, designed to help each angler have their best fishing days. In June 2003, Yo-Zuri America, Inc. was established and the import of Yo-Zuri products to the North American & Caribbean regions began; it now services the USA, Canada, Central America, and South America from its headquarters in Port St Lucie, Florida.
History
Yo-Zuri has been making quality fishing lures, fishing lines, and leaders in Japan for over 50 years and shipping throughout the world. In June 2003, Yo-Zuri America, Inc. was established and the import of Yo-Zuri products to the North American & Caribbean regions began. Yo-Zuri America, Inc. now services all of the USA, Canada, Central America, and South America from its headquarters in Port St Lucie, Florida.
Products and positioning
One of the top rated brands of hard-baits in the world, committed to innovation and quality products.
Rattl'N Vibe Mini
Designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth, and smallmouth bass for both open water and ice fishing; compact profile, fast sinking/swimming action on the fall, and fantastic color patterns.
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/yo-zuri · Editorial policy · How profiles are compiled