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Ykköset!

Ykköset! is a free Finnish weekly newspaper published in Tuuri and distributed across western and central Finland.

Last updated September 29, 2026

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Overview

Ykköset! is a free-distribution newspaper (ilmaisjakelulehti) published in Finland, issued every Wednesday and containing news and advertisements. It is produced in Tuuri, in the Töysä area, and is distributed across the regions of South Ostrobothnia, Ostrobothnia, Central Ostrobothnia, Central Finland, Pirkanmaa and Satakunta. The paper is published by Tuurin Lehti Oy, a company established in 1996, whose managing director is Kari Karvonen. Printing is handled by Savon Paino Oy of Varkaus. The newspaper's largest background supporter is the Veljekset Keskinen department store in Tuuri, one of Finland's best-known retail destinations. Ykköset! combines local and regional news with advertising content and also maintains a digital presence through its website, which offers a digital edition (näköislehti), subscription options, a news archive and contact and media information. The brand functions as a regional free newspaper rather than a national title, and its identity is closely tied to the Tuuri commercial area and the Keskinen retail phenomenon.

History

Ykköset! is published by Tuurin Lehti Oy, a company founded in 1996. The newspaper is produced in Tuuri, in the Töysä area of Finland, and is issued every Wednesday as a free-distribution paper containing news and advertisements. Its distribution area covers South Ostrobothnia, Ostrobothnia, Central Ostrobothnia, Central Finland, Pirkanmaa and Satakunta. The paper's largest background supporter is the Veljekset Keskinen department store in Tuuri, a major retail destination that has shaped the commercial identity of the area. Printing is carried out by Savon Paino Oy in Varkaus. The managing director of Tuurin Lehti Oy is Kari Karvonen. The newspaper maintains a website offering a digital edition, subscription services, a news archive and media information, reflecting the continued operation of the title as a regional free newspaper.

  • 1996

    Tuurin Lehti Oy, the publisher of Ykköset!, is founded.

Products and positioning

A regional free-distribution newspaper serving western and central Finland, closely associated with the Tuuri retail area.

  • Ykköset! weekly newspaper

    A free-distribution newspaper published every Wednesday with news and advertisements.

  • Ykköset! digital edition (näköislehti)

    An online digital edition of the newspaper available via the official website.

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