YH Entertainment
A Beijing-based Chinese entertainment group and talent agency active in music, artist management, television, film, training, and entertainment marketing.
Last updated October 12, 2026
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Overview
YH Entertainment, historically known as Yuehua Entertainment, is a Chinese multinational entertainment group and talent agency headquartered in Beijing. Founded in June 2009 by Du Hua, a former employee of Huayi Brothers, the company developed a business model that combines artist discovery and training with music production, music-video production, television and film activities, public relations, entertainment marketing, and artist management. This integrated structure allows the company to develop performers across several forms of media rather than operating solely as a conventional record label. The company’s principal activities include signing and managing singers, actors, groups, and other entertainers; developing trainees; producing and distributing music; creating music videos; participating in television and film production; and supporting publicity and commercial marketing. Its China-based roster has included artists and groups such as Han Geng, Wang Yibo, UNIQ, NEXT, Cheng Xiao, Wu Xuanyi, Meng Meiqi, Zhu Zhengting, Bi Wenjun, Justin Huang, Wang Yiren, and others. Several of these performers have also worked in acting, variety television, fashion, and commercial endorsements, reflecting the company’s cross-media approach. YH Entertainment has also maintained an international orientation, particularly through business activity in South Korea. In August 2014, the company received Series B financing involving Gravity Media and CMC Capital. CMC Capital invested US$49 million and became a strategic shareholder at the completion of the financing round. Later in 2014, the company established a Korean branch in Seoul’s Gangnam District. It announced plans to expand that Korean operation in February 2016. The company has had partnerships or other business relationships with South Korean entertainment companies including Pledis Entertainment, Starship Entertainment, and SM Entertainment. The Korean and China operations have been associated with different artists and groups. The broader YH network has included the group UNIQ, South Korean group TEMPEST, Hyeongseop X Euiwoong, soloist Choi Ye-na, and actors including Lee Do-hyun. In China, the company has represented or developed groups and projects including UNIQ, NEXT, NAME, BOYHOOD, Loong9, the virtual group A-SOUL, the virtual group EOE, and the band NEVERLAND. Its roster has changed over time as contracts ended, artists transferred, groups became inactive, or business relationships were restructured. The company’s name has historically appeared as Yuehua Entertainment, using the Chinese name 乐华娱乐 and the Korean rendering 위에화 엔터테인먼트. Reference material states that Yuehua Entertainment Korea was rebranded as YH Entertainment on November 17, 2025. Because that event is future-dated relative to some historical sources, the relationship between the corporate name, the Chinese business, and the Korean rebranding should be checked against current company announcements. Overall, YH Entertainment is best understood as a privately held, vertically integrated entertainment business whose activities span talent development, recorded music, screen production, and artist-centered commercial promotion.
History
YH Entertainment was founded in Beijing in June 2009 by Du Hua, who had previously worked for Huayi Brothers. From its beginning, the company pursued a broad entertainment model rather than limiting itself to one branch of the media business. Its activities came to include artist management and training, music and music-video production, television production and distribution, film production, public relations, and entertainment marketing. The company’s development was closely tied to the growth of China’s idol and celebrity economy. By training and managing performers while also supporting their music, screen, publicity, and commercial activities, YH Entertainment could build careers across multiple platforms. Artists associated with the company have included singers, actors, idol-group members, and other entertainers. The company’s China operations have been connected with acts including UNIQ, NEXT, NAME, BOYHOOD, Loong9, A-SOUL, EOE, NEVERLAND, Han Geng, Wang Yibo, Cheng Xiao, Wu Xuanyi, Meng Meiqi, Zhu Zhengting, Bi Wenjun, Justin Huang, and Wang Yiren. In August 2014, YH Entertainment obtained Series B financing from Gravity Media and CMC Capital. CMC Capital invested US$49 million and became a strategic shareholder when the financing was completed. The financing provided a significant capital event in the company’s development and supported its positioning as a larger, more integrated entertainment group. YH Entertainment expanded its South Korean presence in 2014 by establishing a branch in Seoul’s Gangnam District. The Korean operation gave the company a base in one of Asia’s most important music and entertainment markets. The company later announced plans to expand that branch’s operations beginning in February 2016. Across its history, YH Entertainment has had partnerships or business relationships with South Korean companies including Pledis Entertainment, Starship Entertainment, and SM Entertainment. The company’s Korean-related roster and activities have included UNIQ, TEMPEST, Hyeongseop X Euiwoong, And2ble, Choi Ye-na, Lee Do-hyun, Kim Sung-joo, Hwang Hyun-joo, and other performers. The wider roster has changed substantially over time. Formerly associated artists and groups listed in reference material include Fan Chengcheng, WJSN, Cho Seung-youn, Hwarang, and Everglow, among others. These changes illustrate the fluid nature of entertainment-company rosters, where artist contracts, group activities, and representation arrangements may end or move between organizations. The company has used the names Yuehua Entertainment and YH Entertainment in different contexts. Reference material identifies Yuehua Entertainment as the Chinese name and states that Yuehua Entertainment Korea was rebranded as YH Entertainment on November 17, 2025. The precise corporate implications of that rebranding, and whether it represents a broader group-wide naming change, require confirmation from current official materials. Its established identity, however, is that of a Chinese entertainment group with integrated capabilities in talent development, music, audiovisual production, and entertainment promotion.
- 2025
Korean operation rebranded
[1]Reference material states that Yuehua Entertainment Korea was rebranded as YH Entertainment on November 17, 2025.
- 2016
Korean expansion announced
[1]The company announced plans to expand its operations in South Korea.
- 2014
Series B financing completed
[1]Gravity Media and CMC Capital participated in Series B financing, with CMC Capital investing US$49 million and becoming a strategic shareholder.
- 2014
Korean branch established
[1]Yuehua Entertainment established a branch in Seoul’s Gangnam District.
- 2009
Company founded in Beijing
[1]Du Hua founded Yuehua Entertainment in June 2009 after working at Huayi Brothers.
Products and positioning
A vertically integrated Chinese entertainment company combining talent management, idol training, music, screen production, publicity, and entertainment marketing, with business links between China and South Korea.
Music
Recorded music
YH Entertainment develops and releases music through its managed singers and groups. Its music activities are connected to artist development, group projects, music-video production, publicity, and live or promotional appearances. The company’s roster has included Chinese and Korean acts, allowing releases to be positioned for more than one regional market.
Talent management · 2009
Artist management
Artist management is a central part of the company’s business. YH Entertainment has represented singers, idol-group members, actors, and other entertainers, coordinating their music, acting, variety, endorsement, publicity, and commercial activities. Its roster has included high-profile Chinese performers as well as artists connected with its Korean operation.
Talent development
Trainee development
The company trains emerging performers for careers in music and entertainment. Trainee development supports the creation of idol groups and solo careers and is intended to provide a pipeline for the company’s artist-management and music businesses. Reference material identifies YHBOYS and Ollie as notable trainees.
Screen production
Television and film production
YH Entertainment participates in television production and distribution and movie production. These activities complement its artist-management business by creating screen opportunities for managed performers and by extending the company’s role beyond recorded music.
Marketing services
Entertainment marketing and publicity
Public relations and entertainment marketing are part of the company’s integrated service offering. These capabilities support artist launches, music promotion, screen projects, commercial visibility, and the wider development of entertainment properties.
Controversies
Brand decisions
2025
Rebrand Korean operation as YH EntertainmentStrategyBackground
The Korean operation had historically been identified with the Yuehua Entertainment name.
Action taken
Reference material states that Yuehua Entertainment Korea adopted the YH Entertainment name on November 17, 2025.
2016
Expand Korean operationsStrategyBackground
After establishing its Seoul branch, the company planned to increase the scale of its Korean activities.
Action taken
YH Entertainment announced further expansion of its Korean branch operations beginning in February 2016.
2014
Accept strategic investment from CMC CapitalM&ABackground
The company completed Series B financing involving Gravity Media and CMC Capital as it developed its broader entertainment business.
Action taken
CMC Capital invested US$49 million and became a strategic shareholder.
Aftermath
The transaction provided a major financing and strategic-investor milestone for the privately held entertainment group.
Investment amount. US$49 million invested by CMC Capital (August 2014)
2014
Establish a South Korean branchStrategyBackground
YH Entertainment sought a stronger presence in South Korea, a major regional center for popular music and entertainment production.
Action taken
The company opened a Korean branch in Seoul’s Gangnam District.
Aftermath
The Seoul operation became part of the company’s cross-border entertainment activities and later supported further Korean expansion plans.
Sources8 sources
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