YERD

YERD is a German own-brand (Eigenmarke) for garden decoration, garden technology, and agricultural and forestry equipment, sold exclusively online and through a warehouse direct-sales model. The brand is operated from a central warehouse in Lahr, Germany, and positions itself as a no-middleman, direct-from-import-warehouse label offering high product and design quality at a fair price-performance ratio. Its range includes bronze figures, Corten steel fire pits and patio stoves, stainless steel raised beds and planters, hose reels, multi-purpose motor oil made in Germany, Gardena-compatible brass hose couplings, and land and forestry technology. The brand was founded in 2016 as the second own brand of its operators, following the earlier brand PROWAKE. According to the company's own account, the founders drew on roughly ten years of purchasing and online marketing experience gained as a service provider for large retail cooperatives. YERD products are marketed as "Lagerverkauf-Editionen" (warehouse-sale editions) in economical and ecological warehouse packaging, and the company emphasizes that it stocks a very large spare-parts warehouse with several thousand individual parts so that customers can obtain replacement parts for all its products. YERD sells primarily to customers in Germany and ships from its Lahr central warehouse to Germany, Austria, France, the Netherlands, Belgium, Luxembourg, and Sweden, with worldwide shipping available at attractive prices. Orders within Germany over 250 euros ship free of charge. The brand states that it pays taxes in the customer's EU country and asks customers to confirm their delivery country within the EU to see prices and tax rates. For customers in Switzerland and outside the EU, the company asks that they inquire about conditions. YERD is a trademarked brand (YERD®) and is described in public data as a German brand for garden, agricultural, and forestry machinery. It operates as a private, direct-to-consumer label rather than a listed company, and its business model centers on eliminating intermediaries between import warehouse and end customer.

YERD was founded in 2016 as the second own brand of its operators, following the earlier brand PROWAKE. According to the company's own account on its website, the founders had worked as a service provider for large retail cooperatives and brought roughly ten years of purchasing and online marketing experience into both brands. The stated goal was to sell high-quality products without intermediaries, directly from an import warehouse via the internet, offering high product and design quality at a fair price-performance ratio. The brand is operated from a central warehouse in Lahr, Germany, and sells exclusively online or through warehouse direct sales. Its product range spans garden decoration (bronze figures, Corten steel fire pits and patio stoves, stainless steel raised beds and planters), garden technology (hose reels, garden water pumps, Gardena-compatible brass hose couplings, multi-purpose motor oil made in Germany), and land and forestry technology. YERD markets its goods as "Lagerverkauf-Editionen" (warehouse-sale editions) in economical and ecological warehouse packaging. A distinguishing feature emphasized by the company is its large spare-parts warehouse holding several thousand individual parts, allowing customers to obtain replacement parts for all YERD products, which the company says helps preserve product value, saves money, and benefits the environment. YERD ships from its Lahr central warehouse within Germany and to Austria, France, the Netherlands, Belgium, Luxembourg, and Sweden, and states that it delivers worldwide at attractive prices. Orders within Germany over 250 euros are shipped free of charge. The brand also states that it pays taxes in the customer's EU country and asks customers to confirm their delivery country within the EU to see prices and tax rates; customers in Switzerland and outside the EU are asked to inquire about conditions. YERD is a registered trademark (YERD®). Public data describes it as a German brand for garden, agricultural, and forestry machinery. It remains a private, direct-to-consumer own brand rather than a listed company.

• 2016

  YERD founded as the second own brand of its operators, following PROWAKE.

High-quality own-brand garden decoration and technology products sold exclusively online and via warehouse direct sales, without intermediaries, at a fair price-performance ratio, with extensive spare-parts availability.

• Bronze figures

• Corten steel fire pits / patio stoves

• Stainless steel raised beds / planters

• Hose reels

• Multi-purpose motor oil (Made in Germany)

• Gardena-compatible brass hose couplings

• Garden water pumps

• Land technology

• Forestry technology

1. 1YERD Direkt-Lagerverkauf (Online-Shop Outlet)yerd.de
2. 2Über die Marke YERD® (D2C Keynote)yerd.de
3. 3YERDwikidata.org