Yeo's Juice
Yeo's is the beverage and food brand of Yeo Hiap Seng, offering Asian drinks, soy beverages, isotonic drinks, coconut water, jelly drinks, canned food and instant noodles.
Last updated September 15, 2026
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Overview
Yeo's is the brand under which Yeo Hiap Seng offers a portfolio of beverage and food products. According to the company, the brand's range includes Asian Drinks & Tea, Soy, Isotonic Drink (H-TWO-0), Coconut & Water, Jelly Drink, Ready to Eat canned food and Instant Noodles. The company traces its origins to a small shop in China making soy sauce in Zhangzhou, Fujian Province, and states that founder Mr Yeo Keng Lian set up the business in 1901 and that the family moved it to "Nanyang" in the 1930s. Yeo Hiap Seng describes itself as the first in the world to package its Asian drinks in Tetra Brik aseptic containers using the UHT process, and the first to offer curry chicken in a convenient canned form.
History
Yeo Hiap Seng states that it started at a little shop in China, making soy sauce out of Zhangzhou, Fujian Province. The business was set up by founder Mr Yeo Keng Lian in 1901, and the YEO'S family uprooted the business from China and brought it across to "Nanyang" in the 1930s. The company says its soy sauce became a household item that many Singaporeans must have in their daily cooking. Yeo Hiap Seng describes itself as the first in the world to package its Asian drinks in Tetra Brik aseptic containers using the UHT process, and the first to offer popular curry chicken in a convenient canned form. It expanded into more diversified food and beverage products under the YEO'S brand, including traditional soy bean milk, and later widened its food range from chilli sauce, culinary sauce and sesame oil to instant noodles.
Products and positioning
Yeo's offers a rich & extensive portfolio of top quality beverage & food products – the look and unmistakable taste of which are instantly recognisable and well loved by both local & many around the world.
Asian Drinks & Tea
Soy
Isotonic Drink (H-TWO-0)
Coconut & Water
Jelly Drink
Ready to Eat
Instant Noodles
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