Yeehoo

Yeehoo (英氏YeeHoO) is a Chinese high-end infant and children's lifestyle brand that traces its origins to 1995, when the brand was founded and launched its first baby clothing items such as rompers (哈衣) and sleeping bags. From its base in Guangzhou, Guangdong, the brand grew from a specialist maker of baby cotton garments into a full-category provider of infant and children's products, spanning innerwear and homewear, outerwear, bedding, strollers and cribs, toys and accessories, appliances, gift boxes, shoes, socks and accessories. The brand positions itself as a "high-end infant and children's lifestyle brand" (高端婴童生活方式品牌). Its stated core competencies are carefully selected fabrics, craftsmanship and product safety. Yeehoo emphasizes a product philosophy of "pure, soft, clean and beautiful" (纯、柔、净、美) and describes its design approach as "valuable design" that uses graphics and colors to convey positive, warm meanings to children. It sources natural premium materials including Xinjiang cotton, Dunhuang organic cotton and Pima cotton, and has developed a fabric system adapted to China's 24 solar terms and regional climate differences, alongside functional fabrics such as double-35 cotton, kapok, silk-linen, organic cotton, temperature-regulating and bamboo-feel fabrics. Beyond its own-brand lines, Yeehoo partners with international maternal and baby brands to operate one-stop high-end offline collection stores, bringing in global products across clothing, food, housing, travel and companionship categories. According to the brand, it has opened nearly 600 physical stores in 146 cities across nearly 30 Chinese provinces, covering high-end shopping malls in first-tier and new first-tier cities such as Nanjing Deji Plaza, Chengdu SKP, Changsha IFS, Shenzhen MixC World, Shanghai Grand Gateway 66 and Shenyang K11. The brand's operating entity is 英氏婴童用品集团有限公司 (Yeehoo Infant and Children's Products Group Co., Ltd.), which the official website identifies as the site's affiliated company. Yeehoo has received numerous industry recognitions over the years, including being rated by the China Consumers Association in 1999 as the "only recommended product" in the baby apparel category, and later awards such as "China Top Ten Children's Wear Brands" from the China National Garment Association in 2013. The brand remains active, presenting seasonal collections such as 2026 Spring/Summer and 2026 Autumn/Winter on its official site.

Yeehoo (英氏YeeHoO) was founded in 1995, the same year it launched baby apparel products including rompers (哈衣) and sleeping bags. In 1996 the brand introduced its outerwear series. In 1998, responding to insights into infant sleep issues, Yeehoo developed and launched its first white baby crib and extended its product line to cribs and strollers. In 1999, Yeehoo was rated by the China Consumers Association as the "only recommended product" in the baby apparel category. In 2002 the brand broadened its product categories and began introducing agency brands. In 2003, Yeehoo formally launched a "one-stop shopping" retail model for the maternity, baby and children's industry, bringing the internationally popular baby collection-store format into China, and it vigorously developed baby products, pioneering a "baby room" concept. In 2004, Yeehoo received the "industry-leading brand" award voted by Beijing consumers and was named one of the "Top Ten Well-Known Brands in China's Children's Wear Industry" for product quality, reputation and service. In 2008, following review by the (ABAS) expert system committee, it won the "China Brand Value Champion" award. In 2009 it received the "Asian Famous Excellent Brand" certificate and was named one of Guangdong Province's "Top Ten Excellent Recommended Brands" in the maternity and baby industry. In 2010 it was rated a "Guangzhou Famous Trademark" by the Guangzhou Administration for Industry and Commerce. In 2011 it won the "Guangdong Famous Brand Product" award. In 2012 it received the "National Quality Inspection Stable Qualified Product Certificate" and the Parents Brand Star Excellence Award in the home products category, and was named "Most Loved Brand by Consumers" in the annual maternity and baby industry selection. In 2013 it received the "China Top Ten Children's Wear Brands" certificate from the China National Garment Association, and in 2014 it was recognized at the fifth China Consumer Economy High-Level Forum as one of the "Top Ten Trendy Products" among the most influential textile brands in China's consumer market. Over the following years, Yeehoo continued to develop its own-brand product lines covering innerwear and homewear, outerwear, bedding, cribs and strollers, toys and supplies, appliances, gift boxes, shoes, socks and accessories. It also partnered with international premium maternal and baby brands to build one-stop high-end offline collection stores. According to the brand, it has opened nearly 600 physical stores in 146 cities across nearly 30 Chinese provinces, covering high-end shopping malls in first-tier and new first-tier cities. The brand's operating entity is 英氏婴童用品集团有限公司 (Yeehoo Infant and Children's Products Group Co., Ltd.). The official website continues to present seasonal collections such as 2026 Spring/Summer and 2026 Autumn/Winter, indicating the brand remains active.

• 2014

  Recognized as one of the "Top Ten Trendy Products" among the most influential textile brands in China's consumer market.

• 2013

  Received "China Top Ten Children's Wear Brands" certificate from the China National Garment Association.

• 2012

  Received "National Quality Inspection Stable Qualified Product Certificate" and Parents Brand Star Excellence Award; named "Most Loved Brand by Consumers".

• 2011

  Won "Guangdong Famous Brand Product".

• 2010

  Rated "Guangzhou Famous Trademark" by the Guangzhou Administration for Industry and Commerce.

• 2009

  Received "Asian Famous Excellent Brand" certificate and Guangdong Province maternity and baby industry "Top Ten Excellent Recommended Brands".

• 2008

  Won "China Brand Value Champion" after review by the (ABAS) expert system committee.

• 2004

  Named "industry-leading brand" by Beijing consumers and one of the "Top Ten Well-Known Brands in China's Children's Wear Industry".

• 2003

  Formally launched the "one-stop shopping" retail model for the maternity, baby and children's industry; pioneered the baby room concept.

• 2002

  Broadened product categories and began introducing agency brands.

• 1999

  Rated by the China Consumers Association as the "only recommended product" in the baby apparel category.

• 1998

  Developed and launched the brand's first white baby crib; extended product line to cribs and strollers.

• 1996

  Launched outerwear series.

• 1995

  Yeehoo brand founded; launched baby apparel products including rompers and sleeping bags.

High-end infant and children's lifestyle brand with selected fabrics, craftsmanship and safety as core competencies.

• Rompers (哈衣)

  Baby one-piece garments, among the brand's first products.

• Sleeping bags

  Baby sleeping bags launched at founding.

• Innerwear and homewear

  Part of the own-brand full-category line.

• Outerwear

  Outerwear series introduced in 1996.

• Bedding

  Bedding products for infants and children.

• Cribs and strollers

  Product line extended in 1998.

• Toys and supplies

  Safe, educational and fun toys.

• Appliances

  Baby-related appliances.

• Gift boxes

  Gift sets for babies.

• Shoes, socks and accessories

  Footwear and accessories.

1. 1英氏YeeHoO童装官方网站yeehoo.com.cn
2. 2品牌产品yeehoo.com.cn
3. 3品牌文化-甄选面料yeehoo.com.cn
4. 4经营主体证照yeehoo.com.cn