Yazoo

Yazoo is a branded range of bottled, milk-based flavoured drinks produced by FrieslandCampina. The brand is associated primarily with sweetened dairy beverages sold in the United Kingdom, Ireland, Belgium and France. Its principal flavours are banana, chocolate and strawberry, while vanilla has also been offered as a continuing flavour after initially being introduced as a limited edition in 2014. Product formats include individual 200 ml and 400 ml bottles as well as larger one-litre bottles. The brand occupies an accessible, family-oriented position within the chilled and ambient flavoured-milk category. Its products are marketed as convenient drinks rather than as specialist dairy products, and packaging has emphasized a playful identity. Smaller bottles commonly use a transparent straw attached to the bottle, while larger formats have included a tear-away label feature intended to make recycling easier. The brand has also used the phrase “Milk shaken up” on bottle labels and previously employed a green dinosaur mascot named Dino in advertising. Yazoo has expanded beyond its core flavour range through limited editions and reduced-sugar products. A “No Added Sugar” range launched in 2016 with strawberry, banana and toffee variants; chocolate was added in 2017. In 2018, FrieslandCampina announced that the range would be rebranded as Yazoo Kids. The brand also used consumer voting to select Choc Mint as a limited-edition flavour in the United Kingdom. That product launched in April 2018 and was replaced by Choc Caramel in April 2019. FrieslandCampina stated that Choc Mint generated £1 million in its first five months, although the wider financial performance of Yazoo is not publicly detailed in the available reference material. Yazoo products are described as suitable for vegetarians and as providing calcium, protein, vitamin B2 and vitamin B12. The brand also states that its drinks are low in fat and contain no artificial sweeteners, colours or preservatives. Available bottle sizes and flavour variants differ by market and period. More than 80 million bottles are reportedly sold annually, according to the cited Wikipedia reference, but no independently documented reporting period or detailed sales source is provided here.

Yazoo is a bottled flavoured-milk brand produced by FrieslandCampina. The available reference material does not identify a separate founding year, founder or original launch location for the brand. It does establish Yazoo as a European dairy-drinks label sold in the United Kingdom, Ireland, Belgium and France, with the United Kingdom playing a prominent role in its documented product development and limited-edition activity. The core range developed around familiar sweet flavours, principally chocolate, strawberry and banana. Vanilla was introduced in 2014 as a limited-edition flavour, after which it was announced that vanilla and other flavours would remain available. Standard packaging has been offered in 200 ml, 400 ml and one-litre bottles. Smaller bottles have typically been supplied with transparent straws attached to the side in a plastic wrapper. Larger bottles have featured a tear-away tag on the label designed to assist recycling. Yazoo’s brand identity has used playful visual and verbal elements. Earlier advertising featured Dino, a green dinosaur mascot. Later bottle designs used the expression “Milk shaken up”. The 2015 bottles were designed by Steve Trotman, according to the cited reference. These details indicate an emphasis on approachable packaging and appeal to children, families and younger consumers rather than a premium or highly technical dairy positioning. Product development became more active during the second half of the 2010s. In 2016, FrieslandCampina introduced a no-added-sugar range in strawberry, banana and toffee. Chocolate joined the range in 2017. In November 2018, the company announced that these products would be rebranded as Yazoo Kids, giving the reduced-sugar offer a more explicitly child-focused identity. Yazoo also experimented with consumer-led flavour development. In April 2018, Choc Mint was introduced as a United Kingdom limited edition after consumers voted for the flavour they most wanted to try as a milk drink. FrieslandCampina said Choc Mint generated £1 million in its first five months and identified consumers aged 16 to 24 as an important audience for new flavours. In April 2019, Choc Caramel replaced Choc Mint as the next limited-edition flavour. The brand’s stated product attributes include suitability for vegetarians, calcium, protein, vitamins B2 and B12, low fat, and the absence of artificial sweeteners, colours and preservatives. The reference material reports annual sales of more than 80 million bottles, but does not provide a clearly defined reporting period or a separate audited source. No current corporate executive, independent listing, standalone headquarters or separate public financial reporting is identified for Yazoo itself. Yazoo therefore remains best understood as a consumer product brand within FrieslandCampina’s dairy portfolio rather than as an independently listed company.

• 2019

  Choc Caramel replaced Choc Mint

  [1]Yazoo (drink)en.wikipedia.org

  Choc Caramel became the next documented limited-edition United Kingdom flavour.

• 2018

  Choc Mint limited edition launched

  [1]Yazoo (drink)en.wikipedia.org

  Yazoo introduced Choc Mint in the United Kingdom after a consumer flavour vote.

• 2018

  No-added-sugar products rebranded as Yazoo Kids

  [1]Yazoo (drink)en.wikipedia.org

  FrieslandCampina announced the rebranding of the no-added-sugar range as Yazoo Kids.

• 2017

  Chocolate added to no-added-sugar range

  [1]Yazoo (drink)en.wikipedia.org

  Chocolate expanded the no-added-sugar selection.

• 2016

  No-added-sugar range launched

  [1]Yazoo (drink)en.wikipedia.org

  The range debuted in strawberry, banana and toffee variants.

• 2015

  Bottle redesign attributed to Steve Trotman

  [1]Yazoo (drink)en.wikipedia.org

  The cited reference identifies Steve Trotman as the designer of Yazoo bottles used in 2015.

• 2014

  Vanilla introduced

  [1]Yazoo (drink)en.wikipedia.org

  Vanilla was introduced as a limited-edition Yazoo flavour and was subsequently announced as a flavour that would remain available.

An accessible, playful and family-oriented flavoured-milk brand offering convenient bottled dairy drinks in familiar and experimental flavours.

• Flavoured milk

  Yazoo Chocolate

  A core chocolate-flavoured bottled milk drink and one of Yazoo’s principal mainstream variants. It is available in multiple bottle formats depending on market and period.

• Flavoured milk

  Yazoo Strawberry

  A core strawberry-flavoured milk drink sold in the standard Yazoo range and also used in the no-added-sugar and later Yazoo Kids range.

• Flavoured milk

  Yazoo Banana

  A core banana-flavoured bottled milk drink offered as part of the standard range and in the no-added-sugar/Yazoo Kids portfolio.

• Flavoured milk · 2014

  Yazoo Vanilla

  A vanilla-flavoured milk drink introduced as a limited edition in 2014 and later retained as an available Yazoo flavour.

• No-added-sugar flavoured milk · 2018

  Yazoo Kids

  The announced rebrand of Yazoo’s no-added-sugar range. The portfolio began with strawberry, banana and toffee, with chocolate added in the following year.

• Limited-edition flavoured milk · 2018

  Yazoo Choc Mint

  A United Kingdom limited-edition chocolate-and-mint milk drink selected through a consumer vote. FrieslandCampina said it generated £1 million within five months of launch.

• Limited-edition flavoured milk · 2019

  Yazoo Choc Caramel

  A limited-edition chocolate-and-caramel flavour introduced in the United Kingdom as the successor to Choc Mint.

• 2018Consumer flavour vote

  United Kingdom

  Yazoo asked consumers to choose the flavour they would most like to try as a milk drink. Choc Mint was selected and launched as a limited edition.

  Outcome. FrieslandCampina reported that Choc Mint generated £1 million within its first five months before being replaced by Choc Caramel in 2019.

  Source

• 2019

  Replacement of Choc Mint with Choc CaramelOther

  Background

  Choc Mint had been introduced as a limited edition in 2018.

  Action taken

  Yazoo launched Choc Caramel in April 2019 as its replacement in the United Kingdom.

  Aftermath

  The change continued the brand’s limited-edition flavour rotation.

  Source

• 2018

  Rebranding as Yazoo KidsStrategy

  Background

  The no-added-sugar range had expanded and was being positioned for a more clearly defined child and family audience.

  Action taken

  FrieslandCampina announced that the range would be rebranded as Yazoo Kids.

  Aftermath

  The rebrand formed the documented child-oriented extension of the Yazoo portfolio.

  Source

• 2016

  Launch of no-added-sugar rangeProduct launch

  Background

  The brand expanded beyond its core flavoured-milk products with a no-added-sugar selection.

  Action taken

  FrieslandCampina launched strawberry, banana and toffee variants.

  Aftermath

  Chocolate was added in 2017, and the range was later announced for rebranding as Yazoo Kids.

  Source

1. 1Yazoo (drink)en.wikipedia.org