Yashinomi

Yashinomi is a brand of household cleaning products. The Yashinomi series uses plant-based ingredients derived from palm fruit, and is free of fragrances and coloring agents. The brand's history dates back to 1971 when the predecessor product was launched for business use. The Yashinomi dishwashing liquid for home use was introduced in 1979. The brand emphasizes environmental friendliness, with a portion of sales supporting Borneo conservation activities.

According to the official history page, the predecessor of Yashinomi detergent was launched in 1971 as a business-use product named 'Saraya New SS'. In 1979, the home-use Yashinomi detergent was created in response to requests from cafeteria workers. In 1980, a colorless transparent bottle was introduced. In 1981, the first pump-type bottle for household dishwashing detergent was launched. In 1982, the first refill pack for dishwashing detergent in Japan was released. In 1993, a stained-glass style bottle was introduced. In 1997, the 'Refill Easy Pack' was launched. In 2001, 'Yashinomi Detergent for Laundry' joined the series. In 2007, support for the Borneo Conservation Trust (BCT) began using 1% of sales of Yashinomi detergent series products.

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2. ヤシノミ洗剤の歴史 | ヤシノミ洗剤の歴史 | 人と地球にやさしい。ヤシノミシリーズ
3. 製品情報 | 製品情報 | 人と地球にやさしい。ヤシノミシリーズ
4. 野菜・食器用 ヤシノミ洗剤プレミアムパワー | 製品情報 | 人と地球にやさしい。ヤシノミシリーズ