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Yaohiko Honten

A Nagoya-based Japanese catering house with over 300 years of history, known for shidashi bento, home-delivered bento, and seasonal osechi cuisine.

Last updated September 27, 2026

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Overview

Yaohiko Honten (株式会社八百彦本店) is a Japanese food business headquartered in Nagoya, Aichi Prefecture, whose official website presents it as a house with more than 300 years of history (創業300余年). The company operates in the prepared-meal and catering segment, delivering shidashi bento (仕出し弁当, catering-style boxed meals) and takuhai bento (宅配弁当, home-delivered boxed meals) to customers in its home region. Its product range spans everyday and celebratory occasions, from kaiseki-style multi-compartment meals to seasonal sets built around ingredients such as matsutake mushrooms. A major part of the brand's identity is seasonal and ceremonial food. The website promotes osechi (おせち), the traditional Japanese New Year assortment, under the name Shōfuku Osechi (招福おせち), with reservations opening in autumn and delivery scheduled for December 31. The company also markets seasonal autumn menus, including matsutake-themed sets such as the Matsutake Zukushi (松茸づくし) and kaiseki sets paired with matsutake rice, offered for limited periods in October and November. Prices listed on the site range from a few thousand yen for individual sets to higher-priced kaiseki and celebration meals, reflecting a positioning around quality, presentation, and hospitality rather than mass-market convenience food. Yaohiko Honten's official communications emphasize careful sourcing, presentation, and service for gatherings and gift-giving. Some items are offered in takeaway containers with seasonal wrapping paper and original paper bags, indicating attention to gift and ceremonial use. The company also publishes operational notices, such as delivery adjustments during events and price revisions in response to rising raw material, packaging, and logistics costs, showing an active, customer-facing operation. As of the available evidence, Yaohiko Honten remains an active Japanese catering and prepared-meal brand centered on Nagoya. Detailed corporate data such as exact founding year, ownership structure, and executive leadership are not established by the supplied sources and are therefore left unspecified in this dossier.

History

Yaohiko Honten presents itself on its official website as a Nagoya food house with more than 300 years of history (創業300余年). While the exact founding year is not stated in the available evidence, the brand's self-description places its origins in the Edo period of Japan, making it one of the long-established catering businesses of the Nagoya region. Over that long span, the company has built its identity around shidashi bento (catering-style boxed meals) and takuhai bento (home-delivered boxed meals), serving both everyday customers and celebratory occasions. In the modern era, Yaohiko Honten has continued to operate as a prepared-meal and catering provider, with a product line that combines traditional Japanese cuisine with seasonal marketing. Its website highlights osechi (New Year cuisine) under the Shōfuku Osechi name, with reservations opening in autumn and delivery on December 31, as well as autumn seasonal menus centered on matsutake mushrooms, such as Matsutake Zukushi and kaiseki sets with matsutake rice. These offerings reflect the company's emphasis on seasonal ingredients and ceremonial dining. The company also communicates operational updates to customers, including notices about delivery adjustments during local events, acceptance of Nagoya City premium electronic gift certificates, and price revisions in response to rising raw material, packaging, and logistics costs. These communications indicate an active, customer-facing business that adapts to market conditions while maintaining its traditional positioning. As of the available evidence, Yaohiko Honten remains an active brand in the Japanese food sector, headquartered in Nagoya. Detailed corporate history such as ownership changes, leadership transitions, and exact founding dates is not established by the supplied sources.

  • Brand self-describes as having more than 300 years of history (創業300余年), placing its origins in the Edo period.

  • Offers Shōfuku Osechi (招福おせち) New Year cuisine with autumn reservations and December 31 delivery.

  • Offers autumn-limited matsutake menus such as Matsutake Zukushi and kaiseki sets with matsutake rice (October–November).

  • Announces price revisions for some products due to rising raw material, packaging, and logistics costs.

Products and positioning

Traditional, quality-focused Japanese catering and prepared-meal house emphasizing seasonal ingredients, presentation, and hospitality for celebrations and gift-giving.

  • Shōfuku Osechi (招福おせち)

    Traditional Japanese New Year assortment, available by reservation in autumn with delivery on December 31.

  • Matsutake Zukushi (松茸づくし)

    Autumn-limited set featuring matsutake tempura, sashimi, matsutake rice, grilled sea bass with matsutake, and dobinmushi soup.

  • Kaiseki Shōkadō (会席松花堂)

    Kaiseki-style meal served in a shōkadō box; a matsutake rice set version is offered seasonally.

  • Kaiseki Warigo (会席割子)

    A multi-course kaiseki meal known for its large number of dishes and volume; a matsutake rice set version is offered seasonally.

  • Nakono Gozen (那古野御膳)

    A colorful shōkadō-style meal paired with Japanese beef loin cooked on a ceramic plate.

  • Hōrai (蓬莱)

    A takeaway container meal with roast beef and chirashi sushi, suitable for gifts with original paper bag.

Sources2 sources

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