Yanjing

Yanjing is a Chinese beer brand presented by its official website as Yanjing Beer. The brand operates in the beer category and is associated with the Chinese market, but the supplied reference material does not provide enough verified detail to establish its founding date, ownership structure, headquarters, product portfolio, geographic expansion, or corporate history. The name is commonly used in connection with Yanjing Brewery and beer products sold in China; however, this dossier treats Yanjing as the brand rather than assuming that every corporate fact about a similarly named brewery automatically belongs to the brand itself. The available official reference confirms the brand’s web presence but does not substantiate specific beer styles, packaging formats, sponsorships, advertising campaigns, executives, financial figures, acquisitions, controversies, recalls, or product-generation milestones. Accordingly, those fields remain unpopulated pending stronger primary or independently verifiable sources. Yanjing should be positioned broadly as a Chinese beer label with domestic-market relevance. Its current status is marked active because the supplied official website identifies an active Yanjing Beer presence. Beijing Yanjing Brewery is a Chinese brewing company established in Beijing in 1980. Its principal consumer brand is Yanjing Beer, a portfolio centered largely on pale lagers and related beer products. The company developed from a Beijing-based brewery into one of China's largest beer producers and has maintained a particularly strong association with its home city and the wider northern Chinese market. Yanjing's business is primarily focused on brewing, packaging, marketing, and distributing beer. Its portfolio includes the core Yanjing brand as well as other labels such as Liquan, Huiquan, and Xuelu. The company has also sold products under multiple formats and product series, including pure-draft and fresh-beer offerings referenced in company and market descriptions. These lines serve mainstream consumers while allowing the business to address different occasions, channels, and taste preferences. A notable milestone in the brand's public profile came in February 1995, when Yanjing Beer was designated as the official beer served at state banquets in the Great Hall of the People. That role linked the brand with national ceremonial hospitality and reinforced its visibility beyond ordinary retail consumption. It should not be interpreted as evidence that all government or banquet beer consumption was exclusive to Yanjing, but it is a documented element of the brand's history. The company reached substantial scale during China's rapid expansion of beer production and consumption. In 2013, it produced 57.1 million hectoliters of beer, a volume reported as making it the world's eighth-largest brewery and China's third-largest at that time. Such scale placed Yanjing among the leading Chinese brewing enterprises alongside other national and regional competitors. Yanjing's positioning combines broad-market accessibility with a range of products that extend into more differentiated segments. Its core proposition is associated with a clean, refreshing lager profile and dependable availability, while products such as Yanjing Pure Draft and Yanjing Fresh Beer provide additional points of distinction within the portfolio. The company primarily serves the Chinese market and has also exported or sold products in selected overseas markets. It is listed on the Shenzhen Stock Exchange under ticker 000729.SZ. Publicly available reference material supplied for this entry does not establish a current chief executive, controlling shareholder structure, detailed overseas footprint, or a complete chronology of later product and corporate developments.

The supplied material identifies Yanjing as a Chinese beer brand and provides an official website, but it does not include a documented chronology. No reliable source in the supplied materials establishes the brand’s launch year, founding organization, original brewery, early products, ownership changes, distribution development, or major strategic turning points. The brand is therefore described conservatively as an active beer label operating in China. Further historical research should distinguish the Yanjing brand from the legal entity or brewery group that manufactures and markets it, since brand history and corporate history are not necessarily identical. Verified information on the brand’s early identity, regional expansion, product architecture, market positioning, packaging evolution, advertising, sponsorships, and current commercial footprint is required before a fuller narrative can be added. Beijing Yanjing Brewery was founded in Beijing in 1980 during the period in which China's modern beer industry was beginning to expand rapidly. From its home base, the company developed brewing and distribution capacity around the Yanjing name and became one of the country's major beer producers. Its history is closely connected with Beijing, where the brand acquired local recognition before extending its reach across broader Chinese markets. The company's principal activity has been the production and sale of beer, especially pale lager styles. Over time, the Yanjing portfolio came to include a number of product series and related labels. The core Yanjing brand has been supplemented by products marketed as pure-draft or fresh beer, while other brands associated with the company include Liquan, Huiquan, and Xuelu. This multi-brand and multi-series structure enabled the business to address regional preferences and different retail and hospitality channels without relying on a single package or product format. Yanjing achieved an important symbolic distinction in February 1995, when Yanjing Beer was designated as the official beer served at state banquets in the Great Hall of the People. The designation gave the company an association with formal national events and helped distinguish it from ordinary mass-market beer brands. It was a visibility milestone rather than a complete description of the company's commercial distribution. The business continued to grow alongside China's expanding beer market and the consolidation of large-scale brewing. By 2013, Yanjing reported or was reported to have produced 57.1 million hectoliters of beer. That output placed it eighth among breweries globally and third within China at the time. The figure illustrates the industrial scale reached by the company after more than three decades of operation. Yanjing's commercial identity has remained rooted in accessible lager beer, Beijing heritage, and broad domestic distribution. At the same time, its pure-draft and fresh-beer offerings provide a way to present a more differentiated drinking experience within the wider portfolio. The company has also exported to or served selected markets outside China, although the supplied reference material does not provide a complete list of countries, subsidiaries, or current international sales proportions. Beijing Yanjing Brewery is listed on the Shenzhen Stock Exchange as 000729.SZ. The available sources identify the company as an active brewing enterprise but do not provide sufficient information for a reliable account of its current executives, ownership details, later acquisitions, recent financial performance, or post-2013 operating milestones. Those areas require additional primary-company or regulatory sources before they can be stated as established facts.

• 2013

  Yanjing Beer becomes an official partner of the Chinese national football team.

• 2013

  Production reaches 57.1 million hectoliters

  [2]Beijing Yanjing Breweryen.wikipedia.org

  The brewery produced 57.1 million hectoliters of beer, a volume reported as ranking it eighth worldwide and third in China.

• 2008

  Yanjing Beer serves as an official sponsor of the Beijing Olympic Games.

• 1997

  Yanjing Brewery is listed on the Shenzhen Stock Exchange.

• 1995

  Yanjing Beer receives a state-banquet designation

  [2]Beijing Yanjing Breweryen.wikipedia.org

  In February, Yanjing Beer was designated as the official beer served at state banquets in the Great Hall of the People.

• 1980

  Beijing Yanjing Brewery is founded in Beijing, China.

  [2]Beijing Yanjing Breweryen.wikipedia.org

  Beijing Yanjing Brewery was established in Beijing, China, marking the beginning of the enterprise associated with the Yanjing Beer brand.

Chinese beer brand with a domestic-market focus. Mainstream Chinese beer with strong Beijing and northern-China heritage, complemented by selected higher-value and differentiated product lines.

• Fresh beer

  Yanjing Beer

  The flagship beer offering identified by the supplied material. Specific styles, recipes, alcohol content, packaging formats, launch date, and market availability are not established by the available reference. The principal beer brand associated with Beijing Yanjing Brewery. It is primarily positioned around accessible pale-lager drinking, dependable mainstream availability, and the brand's Beijing heritage. The name functions as the company's central consumer identity across packaged beer and hospitality channels. A fresh-beer series associated with Yanjing's effort to offer a differentiated drinking experience alongside its standard lager products. Available reference material confirms the product line but does not provide a verified launch year, complete package range, or current distribution details.

• Draft-style lager

  Yanjing Pure Draft

  A Yanjing product series presented as pure-draft beer. It extends the core brand into a fresher and more draft-oriented proposition while remaining within the company's lager portfolio. The supplied sources identify the series but do not establish its original launch date or detailed formulation.

• Beer brand

  Liquan

  One of the additional beer brands identified as part of the company's broader brand portfolio. The supplied reference material does not provide enough information to describe its regional focus, product architecture, or current status in detail.

• Beer brand

  Huiquan

  A beer brand associated with Beijing Yanjing Brewery's multi-brand portfolio. Further details about its products, markets, and current commercial role are not established by the supplied sources.

• Beer brand

  Xuelu

  Another beer label listed among the company's associated brands. The available reference does not specify its product range, geographic concentration, or present operating status.

• 2020

  Then chairman Zhao Xiaodong placed under supervisory detention

  Yanjing Brewery announced on October 8, 2020, that then-chairman and general manager Zhao Xiaodong was subjected to liuzhi measures by relevant departments in accordance with law on suspicion of duty-related illegal acts. The cited announcement and reports record the liuzhi stage and do not provide a conviction result. Yanjing Beer announced on October 8, 2020 that then chairman and general manager Zhao Xiaodong, suspected of duty-related violations, was placed under supervisory detention (liuzhi) by relevant authorities in accordance with law. The cited announcement and reports document the detention stage and did not provide a conviction outcome.

  Source

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1. 1Yanjing Beer official websiteyanjing.com.cn
2. 2Beijing Yanjing Breweryen.wikipedia.org
3. 3Then chairman Zhao Xiaodong placed under supervisory detentionthepaper.cn