XREAL

XREAL (formerly Nreal), founded by Dr. Chi Xu in 2017, is a leading global provider of consumer AR glasses. The company designs, develops, manufactures, and markets AR eyewear alongside related hardware and software solutions, and has transitioned from display-centric devices to comprehensive spatial computing platforms with a growing focus on AI-empowered wearables. Its retail presence spans over 40 countries and regions, and it has held the #1 position in global AR glasses sales revenue for four consecutive years (2022–2025) per iResearch. Product lines include XREAL 1S, XREAL One Pro, XREAL Hub, XREAL Beam Pro, and XREAL Eye.

XREAL (formerly Nreal) was founded by Dr. Chi Xu in 2017. The company designs, develops, manufactures, and markets AR eyewear alongside related hardware and software solutions. Leveraging core competencies in optical engineering, edge co-processor integration, and algorithm development, XREAL has transitioned from display-centric devices to comprehensive spatial computing platforms, with a growing focus on AI-empowered wearables. Its retail presence spans over 40 countries and regions, and it has maintained the #1 position in global AR glasses sales revenue for four consecutive years (2022–2025), per iResearch. In 2025, XREAL One Pro featured the self-developed X Prism optical engine, pushing BirdBath limits to a 57° FOV, and Project Aura was developed as reference hardware for Android XR in deep collaboration with Google. In 2026, the company announced the ROG XREAL R1, described as the world's first 240Hz gaming AR glasses co-developed with ASUS, along with Project Helen and an HKEX IPO filing.

• 2026

  ROG XREAL R1 with ASUS; Project Helen; HKEX IPO filing; Project Aura at Google I/O 2026.

• 2025

  XREAL One Pro with X Prism optical engine; Project Aura with Google; XREAL 1S.

• 2024

  Announced XREAL One in December; held top global AR market share.

• 2023

  Changed corporate and brand name to XREAL in May; announced XREAL Beam in June.

• 2021

  Announced Nreal Air in September.

• 2019

  Announced first product Nreal Light at CES 2019 in January; launched in Japan in December with KDDI.

• 2017

  Founded in Beijing, China, as Nreal by Dr. Chi Xu and others.

Leading global provider of consumer AR glasses; #1 in global AR glasses sales revenue for four consecutive years (2022–2025) per iResearch.

• XREAL 1S

  Escape That Fits in Your Pocket

• XREAL One Pro

  Wear Every World

• XREAL Hub

  Power Play

• XREAL Beam Pro

  All Your Apps in AR

• XREAL Eye

  Floating Visuals, Just within Reach

• 2025

  Source 1Source 2

• 2021

  Epic Games sues Nreal over name

  Epic Games sued Nreal over its name, arguing that “Nreal” is deliberately similar to “Unreal.” Nreal said it believed the lawsuit lacked merit and planned to defend against the claims.

  Source 1Source 2

Read more

1. 1XREAL | Building Augmented Reality for Everyonexreal.com
2. 2XREAL About Us | Making Augmented Reality Accessible to Everyonexreal.com
3. 3XREAL - Wikidatawikidata.org
4. 4XREAL - Wikipedia (Japanese)ja.wikipedia.org
5. 5与VITURE跨国AR眼镜专利互诉prnewswire.com
6. 6与VITURE跨国AR眼镜专利互诉finance.sina.com.cn
7. 7Epic Games sues Nreal over nameeurogamer.net
8. 8Epic Games sues Nreal over nametheverge.com
9. 9快看 | 钉钉用户数超3亿，推出直播live等5G相关产品tech.sina.com.cn
10. 10联通携手21家合作伙伴共建5G XR终端生态联盟tech.sina.com.cn
11. 11七鑫易维与Nreal达成战略合作，助力5G智能生态建设tech.sina.com.cn
12. 12沃达丰明年春季推出Nreal Light AR MR眼镜finance.sina.com.cn
13. 13消费级AR眼镜迎来“帧”实力跃升：XREAL 1 Pro+正式发布，端侧2D转3D实现60fps高刷3dmgame.com
14. 14消费级AR眼镜迎来“帧”实力跃升：XREAL 1 Pro+正式发布，端侧2D转3D实现60fps高刷升级_科技_行业_中金在线hy.stock.cnfol.com
15. 15桌面战棋游戏《辐射：战争》将于本月推出 XR 版本，登陆 XREAL Aura 平台finance.sina.com.cn
16. 16At $1,279, Google’s Xreal Aura will go head-to-head with Meta’s VR Glassestheverge.com
17. 17Epic Games sues AR glasses maker Nreal over its name - Engadgetengadget.com
18. 18Epic sues China AR start-up over ‘Nreal’ TMworldipreview.com
19. 19Epic sues Nreal over similarity with the "Unreal" brandtechspot.com
20. 20LG U+與高通、Nreal合作 推出僅重88克的AR眼鏡 | 鉅亨網news.cnyes.com
21. 21LG Uplus partners with Nreal to launch AR glasses in early 2020 | Yonhap News Agencyen.yna.co.kr
22. 22Nreal Launches $600 'Light' AR Glasses in United States via Verizonroadtovr.com
23. 23Nreal LTD. Showcases Collaboration with KDDI and Unveils a Consumer MR Application with "au" branded NrealLight at CEATEC 2019prnewswire.com
24. 24Nreal partners with Vodafone to launch mixed reality glasses in Europetechspot.com
25. 25Nreal宣布完成4000万美元B1轮融资，快手领投tech.sina.com.cn
26. 26Nreal在CES 2020上发布3D系统“星云”，支持全部安卓应用finance.sina.com.cn
27. 27Nreal在CES 2020上发布3D系统“星云”，支持全部安卓应用prnasia.com
28. 28Xreal Aura is a new wired headset powered by Android XRtechcrunch.com